Vigorously promote the digital transformation and development of China's light industry

Author:Consumer Daily Time:2022.07.28

The 12th China Light Industry Information Conference was held in Hangzhou.

Vigorously promote the digital transformation and development of China's light industry

The "Fourteenth Five -Year Plan" plan, "Guiding Opinions on Deepening the Integration and Development of New Generation Information Technology and Manufacturing Industry" and "Fourteen Five -Year Plan" digital economic development planning to promote informationization and digitalization to the national strategic level. In order to promote the deep integration of digital technology and the real economy, to empower the transformation and upgrading of light industry, hosted by the China Light Industry Federation, hosted by China Light Industry Information Center, the 12th China Light Industry Information Technology Conference 7 with the theme of "Number of Wisdom Leadership Innovation" 7 It was held in Hangzhou, Zhejiang on the 27th. Zhang Chonghe, president of the China Light Industry Federation, attended the conference and delivered a keynote speech. He Yaqiong, director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, and Zhu Gejian, a first -level inspector of the Department of Economics and Information Technology of Zhejiang Province, attended the meeting and delivered a speech. The conference was chaired by Guo Yongxin, Secretary -General of the China Light Industry Federation. The deputy chairman of the China Light Industry Federation and the responsible comrades of the vice president units, and more than 400 people in charge and enterprise representatives of the Light Industry Association attended the meeting.

Zhang Chonghe pointed out in his speech that the China Light Industry Information Conference was held, the successful experience of exchanges, commending the industry's advanced, deploying digital transformation work, which was of great significance and far -reaching impact. In 2021, enterprises above the country's enterprises with light industry achieved revenue of 22.4 trillion yuan, an increase of 14.4%; profit of 1.4 trillion yuan, an increase of 7.4%; exports exceeded 900 billion US dollars, an increase of 30%. Light industry has achieved a profit of 16.2%and 17.5%operating income with a 13.4%assets of the country. In the first five months of this year, the light industry worked hard to overcome the difficulties of domestic epidemic distribution and the turbulent international situation. Operating income was 9.3 trillion yuan, an increase of 6.9%year -on -year; the profit was 530 billion yuan, an increase of 3.1%year -on -year. Light industry has made positive contributions to the country's stable growth, foreign trade, and employment.

Zhang Chonghe said that in recent years, digital technology innovation and digital iteration have accelerated significantly, and the role of social productivity and optimizing resource allocation has become increasingly prominent. Create a good digital ecology, stimulate digital technology vitality, accelerate the construction of digital economy, and promote digital transformation, which is imminent and urgent. Last year, the penetration rate of the digital development design tools of light industry was 76.9%, and the penetration rate of industrial e -commerce was 69.0%, which was 2.2 and 3.4 percentage points higher than the national average. The average industry average of the country is 3.5, 2.2 and 3.7 percentage points. Light industry has taken a successful step in digital transformation.

Zhang Chonghe put forward six opinions on the digital transformation of light industry:

——The high -intensity technology innovation drive to promote the digital transformation of light industry.

Digitalization is an important direction for scientific and technological innovation and scientific and technological changes. During the "Thirteenth Five -Year Plan" period, the China Light Industry Federation has selected 939 science and technology awards, and recommended 41 National Science and Technology Awards, promoting 21 national key laboratories, 34 engineering technology research centers, and national enterprise technology centers. 203. In recent years, the intensity of research and development input investment in key industries such as fermentation, home appliances, batteries, plastic products, and lighting electrical appliances has been increased. In 2021, the annual R & D investment of the top 100 enterprises of light industry technology was 59.7 billion yuan, and the proportion of R & D investment was 2.8%. Among them, Midea's annual R & D investment was 11 billion yuan, a proportion of 3.3%, becoming the first light industrial enterprise to develop over 10 billion yuan. These all provide important support for the digital transformation of the light industry. The light industry industry should continue to increase investment in scientific research, strengthen innovation capabilities, and comprehensively improve the digital transformation level of R & D, production, processing, operation management, and sales services with scientific and technological innovation.

——In advancement of implementation and implementation standards to promote the digital transformation of light industry.

The "National Standard Development Outline" issued by the Central Committee of the Communist Party of China and the State Council states that it is necessary to establish and improve the standards of big data and industrial integration standards to promote digital industrialization and digital industrialization. This points out the direction of the digital transformation of the industry with advanced standards, and the light industry must be implemented carefully. In recent years, the China Light Industry Federation has organized the bidding committee to formulate and revise the quality and safety traceability standards such as salt, sugar, liquor, meat products, and children's formula milk powder. , Intelligent parks and network security industry standards and group standards. The formulation and implementation of these standards provides positive leadership for the digital transformation of the light industry. The light industry industry should strengthen the formulation of various standards required for digital transformation, and give full play to the role of standards to promote digital transformation. It is necessary to improve the standard formulation mechanism, strengthen the construction of standardized talent teams, improve the foundation of digital standards, optimize the supply of digital standards, strengthen the implementation of digital standards, and promote digital transformation of light industry with advanced standards.

——The information industry chain of the whole scene, promote the digital transformation of the light industry.

Informatization is the general engine of industrial advanced and modernization. In recent years, a large number of light industrial enterprises applying for Internet of Things, big data, cloud computing, blockchain, artificial intelligence and other advanced digital technologies have created a large number of high -quality innovative products through industrial simulation and digital twins; The digitalization method has improved the management level of the entire process of the industry. Alibaba used artificial intelligence technology to realize the organic linkage of "end -to -end" production and consumption, broaden the market and reduce costs. The star cold chain adopts dynamic visual technology to meet the consumer needs of unmanned intelligent complex scenes. The daily beauty joint e -commerce platform, incubation and innovative brand brands, meets the needs of consumption upgrade. The light industry industry should focus on procurement, production, distribution, circulation and consumption, accelerate the informationization of critical links, key areas and key products, and give full play to the role of information technology in industrial collaboration and technical collaboration, promote the effective upstream and downstream of the industrial chain, to promote the effective upstream and downstream of the industrial chain Connect and promote the digital transformation of light industry at high level of informationization. ——Promatize the creation of the Industrial Internet and promote the digital transformation of light industry.

There are many small and medium -sized enterprises in light industry, and often face transformation dilemma such as "insufficient funds, lack of talents, and lack of technology". The cooperative service of the industrial Internet platform is an important measure to promote the transformation and upgrading of SMEs and change in production management. As of now, the China Light Industry Federation has identified 24 public service platforms for Light Industry SMEs, and 10 national SME service platforms are recommended; 27 light industry selected industrial Internet demonstration projects, and 44 support for the "Industrial Internet Innovation Development Project" Essence In recent years, the industrial Internet platform represented by Haierkobos and Zhejiang's companionship has changed production methods, carried out personalized customization, and implemented flexible production. The market response was good and the output continued to increase. Traditional manufacturing companies have a digital transformation and bright development prospects. The light industrial industry should use the industrial Internet platform, use the "5G+" industrial Internet to realize the comprehensive perception of industrial data, dynamic transmission of product data, real -time analysis of production capacity data, improve the efficiency of manufacturing resource allocation, use industrial Internet collaborative services to promote the digital transformation of light industry.

——Demicizing the cultivation of backbone enterprises and promoting the digital transformation of light industry.

In recent years, papermaking, leather, food equipment and other industries have widely used information technology research and development and design; key enterprises such as furniture, home appliances, and daily chemicals have fully implemented flexible manufacturing and intelligent production. In 2021, light industrial enterprises were selected as 33 national intelligent manufacturing pilot demonstration factories and 22 excellent scenarios of intelligent manufacturing. Haier, Midea, Gree, Wahaha, Yili, Mengniu, Shuanghui, Jinjiu, Rookie, Libai, Jiu Mu, Luzhou Laojiao, Meikemeijia, Daxin Furniture, Jack sewing machine, Xingye leather, etc. Actively invest in digital workshops, cultivate smart factories, have significantly improved economic benefits, and social impact have increased extensively. These light industrial backbone companies are the leaders of digital transformation, and they must actively play a leading role in demonstration. The light industry should keep up with the pace of the backbone enterprises, focusing on the main business, "embrace" digitalization, create visual workshops, build digital chemical plants, and consume the backbone enterprises in terms of manufacturing equipment, production processes and workshop management. Essence

——D digital empowerment of the "three products" action to promote the digital transformation of light industry.

In April of this year, the "Digital Aid" Action Plan "Digital Aid Consumer Products Industry" Three Products "released by the Ministry of Industry and Information Technology pointed out that it is necessary to release the enlarged, superimposed, and double effects of digital technology on the development of the industry, and promote the" three products "action plan for the consumer goods industry to reach a new level. , Better satisfy the people's longing for a better life. The light industrial industry must digitize and enable varieties, use big data, cloud computing, artificial intelligence and other digital technologies to accurately excavate consumer demand, cultivate innovative consumer goods, focus on new consumption such as ice and snow sports, smart home furnishings, etc. The demand for people's livelihood, vigorously develop "Internet+consumer goods", and meet the consumer needs with rich varieties. It is necessary to digitize and improve quality, use digital technology, comprehensively strengthen quality management, strengthen the construction of traceability system, and help consume upgrade with strong quality. It is necessary to digitally empower the brand, use digital technology, accurate brand positioning, expand brand influence, enhance brand perception, enhance brand value, and cultivate brand specialty, and stimulate consumer vitality with well -known brand. Empower the "three products" with digital to promote the digital transformation of light industry.

The conference conducted seminars and technical empowerment sharing of sub -forums such as intelligent manufacturing, industrial Internet, digital marketing, digital management, and industrial cluster transformation and upgrading. The conference also commended the advanced units and leaders of the digital transformation of China's light industry.

Text | Reporter Lu Jun

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