2022 Jiangsu Summer Market Hot Observation 丨 "Flower Accommodation" is not fragrant?Visitors said, "I don't want to go when I come"

The tourism industry is getting out of the haze of the epidemic and accelerate the recovery development. Theme hotels, RV camps, homestays ... In Jiangsu, a variety of homestays meet the needs of different tourists and become a microcosm of the comprehensive recovery of the tourism industry.

Dinosaur hotels have diverse gameplay

In March, the Changzhou Municipal Government issued the "Several Policies on Supporting the Enterprises and Horiginal Passengers of the Enterprise and the Horries", which clearly proposed that the municipal arrangement is not less than 20 million yuan for special funds for supporting the recovery of the cultural travel industry consumption recovery. , Key Enterprises Rejuvenation and support for the improvement of quality and expansion projects in key villages in A -level scenic spots and rural tourism villages.

Changzhou Dinosaur Park provides discounts and free dinosaur garden tickets for local citizens and medical staff who come to assist in Changzhou as promotional benefits. "We also began to try online community marketing and catering takeaway business, stabilizing operations under the premise of preventing epidemic prevention, and improving the ability to resist risks." Yang Lei, head of the Dinosaur Club Hotel, told reporters.

On weekdays, the winter and summer vacations, legal holidays, and important activity nodes of the scenic area are a large period of hotel passenger flow. In this year's "May 1st", the hotel reservation was restored until 69%of the same period last year, an increase of 24%year -on -year; the three -day holiday of the Dragon Boat Festival was 100%of the two days; as of now, the overall reservation volume in July increased year -on -year growth in 2020. 6.6%.

Yang Lei said: "The recovery of the market has given us a lot of confidence. During the epidemic, we seemed to be in danger, practicing internal skills in adversity, and improved our business and customer service."

High -temperature "baking inspections" does not reach too many activities "high heat" brought about. In the summer, the outdoor camp "Cafe Show GLAMPING" made a fresh appearance, supporting dining, markets, magic performances and other activities, so that people can feel the fun brought by camping in summer; There are many tourists. The Dinosaur Club also launched the "Summer Boom Package", American snacks, summer drinks, and pocket boxes. Combined with the club's theme catering and popular items, tourists spend one money to experience multiple projects and enjoy the fun of the party.

From July 15th, at the south side of the hotel, the dinosaur garden has created a new opportunity for drainage for the hotel -the dinosaur people's disaster prevention and avoidance experience hall officially opened. Yang Lei said that in the future, hotels will launch more high -quality products and projects, carry out more derivative activities simultaneously, and enrich the experience of tourist experience.

Eat barbecue around a RV

This year, considering the situation of the epidemic, many tourists went out to play for accommodation and chose to travel around the city. RVs and camping became new tourist hotspots. Many tourists are in the RV Camp in Nanjing Pukou, in the Lotus Fields in the Scenic Area of ​​Xilianlian Township.

During the epidemic period, in order to ensure the steady operation of the RV camp, 4 managers and 3 front -line personnel were transferred to the scenic area to be responsible for daily management and operation of the camp; in terms of material facilities, children's amusement facilities, cute pets, etc., which enriched residents, specially made guests. Special It is a child's accommodation experience.

The person in charge of the RV Camp in Xilianlian Township told reporters that after May to June after the epidemic, whether it is the occupancy rate, the volume of reservations, or the overall revenue, it has improved compared with the same period last year. The number of reservations that year -on -year, 3.4%in May, and 110.8%in June.

"RV camp service is very good, breakfast is rich, the car design is clever, and we have three people who live comfortably. The next time we will try other room types." This time I lived in the "Starry Sky Moon", and it turned out to be double guards. The two families were clean and private, which is perfect. " Barbecue, hot pot, and afternoon tea start up! The whole family is very happy. "Recently, tourists who stayed in were praised on OTA (online tourism platform).

The increase in tourists, coupled with the outdoor barbecue service of the camp, will inevitably produce a lot of garbage. In this regard, in each RV, the camp prepared three small garbage classification for special trash cans, and a 200L large trash can specially put the garbage produced by barbecue. Every afternoon, there will be a professional garbage disposal unit to drag all the garbage.

The person in charge told reporters that usually a large number of check -in on Friday and Saturdays. In order to increase the non -weekend and non -holiday check -in rate, the RV camps have deeply cooperated with OTA to launch a 499 yuan pre -sale package, including one night of RVs to stay in, one one -night, one one -night, one one -night, one one -night, one one -night, one for one -night, one, one Tickets for box lotus roots juice and two Hebo gardens (attractions in the scenic area).

"Slow City" accommodation "fast" recovery

Lujiaxiang She, Yuyin Pu Su, and Nanjing Slow City Pillow Pillow Pillow Holiday Hotel, located in Gao Chun's "Slow City".

"Being in a pine forest is like dreamy, and it is very pleasant to see the sky in the suspension." "The hotel staff is very good. I will help breakfast when I get late. There are also souvenirs! "On a OTA platform, netizens who stayed in from May to June commented on the pillow hotel.

In March of this year, the pillow was suspended for business and carried out a monthly wooden house maintenance and maintenance. The general manager Song Shuan introduced that in addition to the requirements of various services, the difficulties that employees have encountered the difficulty of answering, and the answer to the content of the text, which has formed a text learning content, and uses more efficient and convenient services to welcome the rush of travel after the epidemic is stable. "One thing that did the most during that time was to visit the old guests and chat with the guests from time to time to increase stickiness. After receiving tourists, we took the initiative to contact the guests and sent a circle of friends to inform all 'pine powder. '. Guests have vouchers that are about to expire. We take the initiative to help postpone or refund to improve their sense of trust. "During the Qingming holiday, the epidemic gradually slowed down, and the revenue of pillow pine increased by 244%month -on -month, a year -on -year decrease of 9%;" May Day May Day; "Holidays rose 47%month -on -month and increased by 36%year -on -year; during the Dragon Boat Festival, it increased by 2%month -on -month and increased by 25%year -on -year.

In the homestay, you can also see the strength of "slow city" to restore production. In order to ensure normal operation, in March of this year, Lujiaxiang House and Yuyin Puchao employees adopted a rotation and rest. The homestay "grasped epidemic prevention and engaged in marketing in one hand" to maintain market activity. In April, the "Several Measures of Gaochun District on the Return to the Development of Enterprises" boosted the confidence of hotel homestays. The rural houses, Park Su in the "May Day" and the Dragon Boat Festival have reached a state of full house.

"Good products are to see and enjoy it." The person in charge Wang Bing said, "In the summer vacation, we are based on 'scene+wine+picking'. Gao, can satisfy family play. "Next, they will cultivate teams and improve benefits on the basis of regulating epidemic prevention; continue to tell the story of a good homestay, strengthen the brand, and launch preferential packages in combination with characteristics.

(Trainee reporter Zhang Ziyang)

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