Zhengbang Think Tank Zibo High -quality Development Research Bank | Culture two innovation spirit, the most beautiful presentation of the original hometown

History is the hometown of spirit, and culture is the greatest wealth.

Qi State's old capital, Tao Liu famous city, world football origin ... History of every "business card" left by Zibo is full of deep cultural heritage. On July 27th, the Zibo High -quality Development Investigation Bank of Zibo in Zhengbang Investment entered the third day. After visiting the Qi Culture Museum, Ceramics Liuli Exhibition Hall, cultural and creative enterprises, cultural tourism attractions, the experts of the research team really felt that culture "Two Creation" brings Zibo's unprecedented cultural nourishment and deep empowerment.

Let cultural nutrition empower cities

Undoubtedly, walking into Zibo, "Qi Culture" is naturally the most discussed topic discussed by the research team. Zibo is the birthplace of Qi culture, and the core spirit of Qi culture, openness, pragmatic, and inclusive, has also given the research team experts a deeper understanding in investigation and visit.

From the perspective of Ren Jun, a researcher at Zhengbang Think Tank, Zibo’s social vitality and development momentum are very powerful, which is directly related to the infiltration effect of Qi culture. "Qi Culture has a good presentation in Zibo. The presentation of material relics is one aspect. More importantly, I feel the essence of the opening and innovation of Qi culture from many Zibo people and Zibo companies. "

Ren Jun added that these low -end industries such as beef beef breeding and shiitake mushroom cultivation, etc., have achieved the extreme and achieved great success by Zibo enterprises. In the final analysis, they are still affected by culture. "Finding new elements from the old cultural shell, and then promoting it, this is also the creative transformation and innovative development of culture." Ren Jun said.

As the "leading leader" of the Zibo Cultural Group, Qi Cultural Hua combines cultural elements such as Tao Liu culture, silk culture, commercial port culture, Cuju culture, red culture, and Yellow River culture.

"Shandong is a highland of culture. While the Confucian culture represented by Lu Culture has attracted widespread attention, it should continue to increase the influence of Qi culture, allow Qi culture and Rubian to promote each other, and then enrich the connotation of Qilu culture. Promote the development of the whole Shandong. "Li Shaoyi, former director of the Secretariat of the International Resources Commission of the United Nations Environment Agency International Resources Expert Committee.

Make poetry and far away complement each other

When the "two innovations" of culture have become the talent weapon of the integration of cultural tourism, the "泱 泱 齐, Tao Yun Zibo" is in line with the innovation expression of the times, exuding a unique charm.

At 9 pm on July 27th, the red -leaf persimmon tourist area located in the Bobo Mountains in Zibo still has tourists such as weaving and the lantern. The "night economy" that was only available in the urban area in the past has entered the mountains in Boshan. This is the characteristic of the scenic area in accordance with the normal state of the epidemic prevention and control, the innovative cultural tourism integration model, and the successful case of the night travel season project.

According to Liu Lianjing, director of the Boshan District Cultural Tourism Bureau, since the trial operation of the scenic area on October 1, 2020, the scenic area has continued to explode the provincial tourism market with an absolute dark horse. Based on the background of the "two innovations" of culture, in the early stages of construction, the cultural tourism department and investors made "how to show culture to the world, how to break the barriers of developing national culture and the market" as the origin of thinking. The final answer they give is: protection and development, combining ancient and modern, and integration of cultural tourism. It turns out that it is the development of the brigade and the promotion of the brigade, and the development of the brigade, the protection in the protection, and the protection of the red -leaf persimmon rock.

In recent years, through comprehensive implementation of cultural empowerment operations, Zibo has strived to promote cultural "living" and "fire". The Zibo Ceramics Museum actively conforms to the trend of digitalization and builds a new highland for the "Smart Museum". The Yan Shen Ancient Town Project relies on the protection and transformation of 13 ancient kiln, old factories and traditional historical districts, attracting many domestic universities and artists to enter the studio.

The heavy history and artistic atmosphere of the ancient town has also attracted many young people who have returned to their hometowns to join. Zhang Xue, who was studying in Italy, was born in a "ceramic family" in Zibo. In the early days of the construction of Yan Shen Ancient Town, she chose to return to her hometown and become an employee of the project operation company. In Zhang Xue's opinion, "there are 'poems' and‘ distant ”in my hometown, so why do n’t you run around? I hope the construction and development of the ancient town can be sucked and retain more young people."

Let culture and the times talk

History is also a resource endowment, and culture is potential. At present, Zibo is actively grasping opportunities and is committed to leading the whole society to form a large pattern of "two innovations" breakthroughs in the whole society.

In May of this year, Zibo issued the "Breakthrough Action Plan for Promoting the" Two Innovations "of China Excellent Traditional Culture." The "Plan" proposes the "six innovation breakthroughs" and "24 projects", focusing on the cultural mining explanation, explanation, promotion, site excavation protection application, and the integration of cultural tourism, and strive to promote the construction of the innovation demonstration zone of Qi Culture inheritance. Culture "two innovations" benchmark cities.

"We have obvious attention to the degree of importance of alignment culture in Zibo City, and the Qi Cultural Festival has also been held for eighteen sessions in a row. This 18 years is a good accumulation, and now it is even more needed to transform." Essence In his opinion, this effective transformation needs to play the wisdom and talents of this generation, and conduct comprehensive operations with new concepts, new technologies, and new carriers, so that cultural resources have dialogue with the current era rather than confrontation.

Gao Mingyong said that Zibo proposed to take the initiative to integrate into the "Shandong Wenmai" and create a vivid situation of "Nishan Zishui".Strive to build a cultural highland.(Wen | Phoenix.com Shandong Zhang Guangchun)

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