2022 "Beautiful China · Heart Examination" promotion activity and launch of the Hong Kong and Macao culture and tourism promotion season

On July 27, the 2022 "Beauty China · Hearts" promotion activity hosted by the Ministry of Culture and Tourism and hosted by the China and Foreign Cultural Exchange Center and the launching ceremony of the 2022 Hong Kong and Macao culture and tourism promotion season was held in the form of online and offline. Zhang Xu, deputy minister of the Ministry of Culture and Tourism, Yang Runxiong, Director of the Cultural and Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government, and Li Weinong, the director of the Economic and Financial Department of the Macau Special Administrative Region Government, delivered a video speech. The event has eight venues in Beijing, Shandong, Jiangsu, Zhejiang, Hubei, Sichuan, Chongqing, and Hong Kong.

Zhang Xu said that this year is a key year for the promotion of the national "Fourteenth Five -Year Plan". Coinciding with the 25th anniversary of the return of Hong Kong to the motherland, the construction of the Guangdong -Hong Kong -Macao Greater Bay Area has also entered a new stage of comprehensive and deep development. It is believed that the completion of cultural landmarks such as the Cultural Museum of the Palace Museum of Hong Kong not only helps to strengthen the cultural self -confidence of the Hong Kong and Macau people and the feelings of the country, but also through the unique international perspective and the advantages of the special zone of Hong Kong to tell Chinese stories and spread on the world stage. Good Chinese voices play a positive role. It is hoped that the compatriots will vigorously promote the mainstream values ​​that are based on patriotic love and Hong Kong, patriotism and Australia as the core, and adapting to the "one country, two systems".

Yang Runxiong said that Hong Kong is a tourist hotspot for international and mainland tourists, and has the superior conditions for implementing the "Outline of the Development Plan for the Guangdong -Hong Kong -Macao Greater Bay Area" and the "Cultural and Tourism Development Plan for the Guangdong -Hong Kong -Macao Greater Bay Area". Hong Kong will contribute in the development of "one -way and multi -stop" type of tourism, actively promote the development of cultural and tourism, improve tourism facilities and facilities, and cultivate tourism products and projects with characteristic characteristics.

Li Weinong said that the holding of the event helps Macau citizens to experience the tourism resources and history and culture of the Mainland from different angles, prepare for the exploration of the beautiful motherland mountains and rivers, and lay a good job for the cooperation between the provinces and cities in the Mainland and Macau. Basis of cooperation. In the past month, Macau has experienced a major challenge of the epidemic. With the strong support of the central government, the development of the tourism industry and related industries in Macau will return to track and promote the steady recovery of the Macau economy.

At the launching ceremony, the organizer focused on the theme of the "Millennium Canal Tour" and "Exploring the Museum of Museum", and introduced tourism lines and digital and cultural and creative products to the Hong Kong and Macao tourism industry and media. The relevant situation of the "Grand Canal International Culture and Tourism Promotion" jointly organized by the Exchange Center released the "Research Report on the Hong Kong and Macau Entry Tourism Market in the first half of 2022". (Author: China Tourism News Yang Limin; Editor: Song Yuqiu)

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