Ren Xingzhou: Interesting e -commerce effectively connects supply and demand

"China’ s current domestic goods consumption trend has three major driving force for indispensable. The capabilities and channels for supply, demand and supply and demand, including the channels including interest e -commerce to effectively connect huge market demand and strong supply capacity. "

At the "New Model E -commerce Model and an Expert Seminar for Innovation and Development of Consumption Innovation" organized by the Institute of Market Economy Research, the State Council of the State Council, Ren Xingzhou, former director and researcher of the State Council's Development Research Center of the State Council made the above statements.

Ren Xingzhou pointed out that with the upgrading of residents' consumption, the rise of domestic goods is being formed. On the demand side, in recent years, the state has introduced a number of measures to stimulate consumption, expand domestic demand, and continuously cultivate consumption hotspots by promoting consumption expansion and upgrading, accelerating the release of consumption potential, and providing domestic market space with greater potential. On the supply side, the manufacturing and supply chain are becoming mature and perfect, and the industrial upgrading has laid a solid foundation for the rise of domestic brand brands. Under the common action of demand and supply end, the rise of domestic goods is in line with laws and unstoppable, and new e -commerce companies represented by interest e -commerce have promoted the development of new domestic products brands.

She believes that "From the perspective of several large global business revolutions since the World Industrial Revolution, the production method determines the way of circulation, the change and innovation of circulation methods in turn, and promotes the progress and development of production methods." The large -scale and diverse consumer market provides the best soil for innovation and has spawned the development of various types of e -commerce. Traditional trading e -commerce has solved the problem of high offline search costs and low efficiency, while interesting e -commerce circulation models based on short video and live broadcasts have enhanced consumer scene experience and enhanced interactive exchanges between supply and demand. Make consumer supply more intuitive and accurately reach consumer demand.

The Institute of Sociology of the Chinese Academy of Social Sciences, the National Investigation and Big Data Research Center of the Chinese Academy of Social Sciences and the Big Data Research Center jointly released the "2022 domestic development report: new media, new consumption and new culture" in Beijing. It is pointed out that the integration of e -commerce business state has expanded the sales channels of domestic goods. E -commerce live broadcast has also become a favorite way of shopping by consumers, and has played an important role in promoting and sales of domestic goods.

Ren Xingzhou also pointed out that with the growth and change of consumer demand in the future, the continuous iteration of consumption supply, the rapid development of science and technology, the combination of various factors and the common role, it will also give birth to more market -oriented e -commerce types. , Enrich its functions and meet the diversification and personalization needs of consumers.

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