The data tells you, how can young people discuss Erji on these 6 major platforms?

This original article comes from WeChat public account: DT Finance (ID: dtcaijing), text | Zhang Chenyang, Zheng Xiaohui, Chen Yanhua, Zhong Wantong, Lin Meishan, editor | Dai Jing, data | Dong Daoli, Zeng Shuya, Qi Tongzheng.

At 8 o'clock on July 25, 2022, station B UP Master@20 20 20 uploaded a video called "Back to the Village Three Days, Erye ruled my spiritual internal consumption" The first place in the list. In the following two days, major social platforms such as Weibo, WeChat, Zhihu, Douban, Xiaohongshu, and Douyin detonated. The media and the large V followed up, and 360 -degree interpretation, analysis, interview, praise, and questioning.

The popularity of the second story is undoubtedly a response to the public's emotions in recent years. The similarity of Zhang Yuhui, Dong Yuhui, and Erye is that the rural temperament+bottom layer of suffering+optimistic filter, coupled with the successful narrative of subsequent traffic, in the current environment of the environment, provides empathy for people who urgently need soothing people who need soothe. material. I believe that in the near future, more Erji will continue to appear in other forms.

Like all the hotspots, Ershi's popularity will soon dissipate, but the popular response around Erji may be more noteworthy as an era emotion. To this end, we have sorted out the popular discussions on the major platforms under the incident of the Ershi. See what happened on the Internet in 72 hours:

Station B: The "United Front" on the second concubine, but the signs of the symbol of Caibo are not degraded.

Station B is the birthplace of this "Erji" video, and it is also the author — UP Lord@b b b b b b b b b b b b b b.

As of the release date, "Back to the Village Three Days, Erye has ruled my spiritual internal consumption" at station B has received 29.14 million playback volume, 5.264 million inventory and 4.274 million praises. On the day of the video release The first hot list on the whole station.

At the comments area of ​​station B, netizens basically reached an unanimous position and experience of Erxi's experience: ordinary people, respectable, and the experience of Erji are moving ... The big difference is that the video itself is reasonable. The author described that Erji was always silent.

The text and conception of a type of person complied with the video, the copy of the image+bystander's narrative angle, talked about it, like novels, prose.

For example, "Back to the Village for Three Days, Erye has ruled my spiritual internal consumption" video of the highest praise, and received 288,658 approval:

The copywriting of this video is really not enough to see it several times. It is willing to call it a cold sense of humor. Seems to be described lightly outside, and occasionally jokes interspersed, the emotions behind the text are enough to cry. With the lens screen that has almost no additional modification, this video is no longer an ordinary video, but more like a miniature documentary. A short -term movie, it seems a bit lacking. At the end, this is how it is like "ordinary people's life".

Praise the insights and talents of the UP owner:

("Back to the Village Three Days, Erye has ruled my spiritual internal consumption" comment area)

Another type of people expressed dislikes about the literary processing of "two words and one sentence, all relying on the narration", thinking that this was labeling, setting up, and even consumption of Erxi.

"The video is very beautiful, and the second sister is great, except for not letting Eryu say a word."

("Who has the second cure? Historical nihilism, suffering consumption, and narcissism can be rest!" Comments area)

The whole process of Eryi further caused discomfort and discussion of the "philosophy UP master" of station B.

The UP owner's "pleated of schizophrenia" mentioned this: the second is silent, whether it is the story of the story or the final summary, and the value rises, all of which are completed by the narrator.

(Station B video "Who has the ruler? History nihilism, suffering consumption, and narcissism can be rest!")

"When I saw it, I felt a very complicated awkward. Exquisite editing, copywriting, and soundtrack seemed to be very purposeful to replace a certain painful and real pain."

UP master Weltnacht, in the video of the title "Going Home Three Days, How Erji teaches me how to detonate suffering", in the narrative of this story, Erji has no lines and does not explain for himself, but only shows: "He he is he Become a carrier, become an endurance, or even become a camel. This camel is the camel in Nietzsche -the spiritual carrier of the spirit. Symbolic symbols.

Xiaohongshu: Cure or not cured my mental internal consumption, that ’s a question

As of 18:00 on July 27, 2022, Xiaohongshu searched for "Second", showing 1W+notes. Click in, almost all the cover maps are the same: Erji holding a crutch and a grandma standing beside him with "Popping".

Regarding "Erma", the atmosphere on Xiaohongshu is like a psychological massage discussion room. According to "the hottest", the 10 related notes and related comment areas with the highest popularity so far. Everyone is like Hamlet thinking about to be or not to be be be. "have a discussion.

At present, the result is five or five, and tied hands.

In the most popular TOP10 notes, half thought that the video "Second" cured his mental internal consumption as in the title. It is recommended that "people should not pay too much attention to the inner world", "abandon those unnecessary worry and emptiness" Pay attention to the specific matter; although the other half admires Erji "flashing the dazzling light of mortals", it is not moved because of this, but instead extended helplessness and feelings. Some people recall their childhood in rural areas, and feel that "there are too many people like (two) in the village when I was a kid", and I felt that "there are probably not so many days in the world, and they are forced by life."

Some people appear from the phenomenon of the spiritual consumption of contemporary people, and rationally discussing that they cannot be cured by a video. For example, the author with the highest notes@如 如 如: "For most ordinary people, it is not how miserable it is to suffer every day, but to find it in a job that is worthless day after day. "The meaning of life" "Internal consumption is a negative thinking habit formed for a long time. Perhaps it feels good today, I feel that everything is hopeful, and it may become dying tomorrow."

WeChat public account: pull -type text, response interviews, anti -tone analysis

On July 25, the main@7 7 7 7 7 7 7 7 7 7 7 7 7 7 "Back to the Village Three Days, Erye has ruled my spiritual internal consumption". The next day, this heat allowed the new media to start overnight.

On July 26, the WeChat index of the "Second Mo" keywords soared from 1,000 to more than 76.49 million. As of 18:00 on July 27th, using "Erji" as a keyword search, you can find 12 articles with 10W+.

At the moment when short videos and short graphics are more popular, the WeChat public account representing the long text pays attention to the two categories: the tape -type video content to text, the interview with the parties as soon as possible, and the video content of the video content Comments question.

For example, the public account sorted out the content of Erfu on the Internet to synthesize a public account tweet: What happened, why did you get angry, and what Xiaobian thinks. Or published the textual version of the video directly, to friends who have not watched the original video to describe the content of the story. In the early days of the original video fermentation, these integrated articles spread quickly with the original video, which received a high reading.

Xinhuanet interviewed the Erji video creator@新 新, facing the question of "Is Erju who knows that he is red? Has his life has changed?" Where to live, or people nearby to shoot him, affecting his life. "

If a popular and contemporary articles are "not easy for everyone, come on", then the main theme of the popular analysis article is "everyone is not easy, but it is not your fault, it is its fault." For example, the southern window analyzes the phenomenon of internal consumption of contemporary people. The article believes that the young people who have been cured by the video have only gone through a short -term adjustment, and the peaceful life of Erji comes from the chance of choice in his destiny. "No choice" is the reason for not internal consumption.

Weibo: What do you think of suffering and how to face an ordinary person who is popular

On July 26th and 27th, the video author@7 7 7 7 7 7 the latest situation of the Erji on Weibo on Weibo. As of 20:00 on the 27th, the two Weibo received 39,230,000 praises.

At least nine related topics have read more than 100 million, three of which are about the situation of the second. There are also some topics about the majority of netizens, such as "Erji has ruled my spiritual internal consumption" and "Erji lived out the full life we ​​longed for." The most enthusiastic discussion in this regard is: "Two" can cure people's "spiritual internal consumption", and how should we understand the "Erma spirit".

Looking at the hot topics of more than 100 million readings on Weibo, moving and admiration are common emotions. The topic "Erji has ruled my spiritual internal consumption", "Eryi lives out the full life we ​​yearn for" and "Do you have a mental internal consumption", many people said that after being moved by Erji, they have to learn from Eryi. Under the topics such as "Everyone has a two -concubine" and "Ergan around him", many people recall that they are around the ordinary people who are in trouble.

However, some people questioned that promoting the "two -time spirit" is actually the source of beautifying the suffering and covering up the suffering, and it is not appropriate to treat the hardship of Erji as the internal consumption of modern people's spiritual consumption. A hot comment wrote: "The chicken soup is delicious, but the MSG is too much."

The author also responded that he did not want to educate the public, nor did he want to be sublimated by Erji. A word widely spread on Weibo was his: "suffering is bitter and difficult, what is the sublimation?" Posted on Weibo that Erji has left Xiaoshan Village, hoping that everyone will not disturb the Er: "Let Erxi live quietly with his uncle to live in that small mountain village, that is the best end of this story." This proposal was recognized by the majority of netizens.

It is worth mentioning that, like most popular events, there are "reversal" Weibo "eating melon" users who are looking forward to inertia, and the follow -up "finding black dots" action is also as expected -#denied copywriting.# Come on the hot search.

Douyin: The authenticity of the story, the follow -up of the second uncle, and the 20 Yigo conjecture

Like the previous hot events, the Douyin platform made the incident context according to media reports as soon as possible.

In addition, there are a large number of authors who have contacted Erji videos from the media bloggers to continue to visit the follow -up.

(The context of Douyin Platform "Second Video Red" incident)

We use "Er Two" as the keyword, and search for short videos with high heat on Douyin as follows:

It can be seen that, unlike other platforms of emotions, psychology, and analysis, people on the Douyin platform gathered more on Erji and the author: Is this true?What does the author say?How about Eryi later?

From the perspective of the comment area, the follow -ups that everyone cares about basically revolves around the individual "Er" in reality: "Can you let the relevant departments make a disabled card for the second time?" "Where can I move?"By disturbing Eryi, return him a clean "...

No surprise, high traffic and high attention also gave birth to the chain of interest.

Search for "Yigo conjecture" on Douyin (the nickname of the nephew author at station B), you can search for less than 20 accounts of the same name.

(Search "Yigo conjecture" in Douyin)

Erji is a grain of the times, and the "Second Incident" has become a footnote of the times.

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