Economic front -line observation 丨 Summer recovery safety and innovation tour -the year -on -year tourism market observation

Xinhua News Agency, Beijing, July 28th.

Xinhua News Agency reporters Xu Zhuang, Ye Ziyan, Deng Ruixuan

Entering the summer, with the continuous efforts of the bailout policy and measures and the implementation of the normalization of the epidemic situation, the popularity of tourism in Xinjiang, Yunnan, Inner Mongolia and other places has risen significantly. "Cloud Tourism" products are favored by young people. The tourism market is recovering the rhythm in an orderly manner.

I have fun, and I am more at ease

Surrounded by mountains, the waves of Xinjiang Tianshan Tianchi Scenic Area are rippling. After the scenic area implements the online real -name system, the tourists will no longer enter the park; Nanjing Xuanwu Lake, the rare thousands of petals and Tilian attract many citizens. Increase the frequency and patrol efforts of the scenic spot, remind tourists to visit in order, reduce gathering ...

Summer is an important tourist golden period of the year. The "Tourism Hot Report in the First Half of 2022" released by the China Tourism Research Institute recently showed that in June, the tourist popularity rose, and the total number of tourist cities resumed to about 60%of the same period last year. In the Yangtze River Delta region, northeast region, some cities in Tibet and Xinjiang have grown significantly.

Multi -site data also shows a trend of recovery: Xinjiang 5A -level tourist attractions have received a month -on -month increase of tourists from the previous month, and have received 110,000 tourists a day since July; Yunnan received tourists in the first half of the year to 89.8%of the same period in 2019 in the first half of 2019. The total tourism revenue returned to 75.5%. Sanya Phoenix International Airport went in and out of Hong Kong from July 1st to 22nd.

The enthusiasm of the game comes from confidence in preventing and control of epidemic. On May 31, the Ministry of Culture and Tourism will further accurately accurate the "melting" area of ​​the inter -provincial team tourism to the county; on June 28, the latest version of the new crown pneumonia prevention and control scheme shorten the "downgrade" cycle of risks; The communication itinerary card "Star Number" mark.

The "Tourism Hot Report in the First Half of 2022" states that with the further promotion of scientific epidemic prevention and precision prevention and control, the impact of epidemic conditions on the popularity of tourism has weakened signs.

Ma Yiliang, the director of the President of the China Tourism Research Institute and the director of the Statistical Investigation Institute, said that the recent performance of the tourism market proves that the rigid demand for residents' tourism is still there, and it will quickly flow to the destinations of the epidemic and precise prevention and control work.

Help the company, and help the industry

Over 3,000 people -this is the current single -day passenger traffic of Xing'an League of Inner Mongolia's Xing'an League of Inner Mongolia; in May, this data is only about 18.

"After June, a large number of tourists from the Northeast and even the south came to see the grassland and the forest." Gao Wa, the person in charge of the Jinqiao Travel Agency in Alishan City, told reporters that the growth of tourists could not be separated from a series of local difficulties and measures.

According to data from the Xing'an League Cultural Tourism and Sports Bureau, in 2022, it has issued a prize -to -be -supporting funding fund for 24 travel agencies to encourage travel agencies to attract tourists. In addition, more than 20 million yuan of special funds are also arranged to be used for tourism consumer coupons, special tourism awards, traffic subsidies, etc.

"By the end of this tourist season, it is expected to receive a subsidy of 780,000 yuan, which not only helped us economically, but also gave us a lot of encouragement." Gao Wa said happily.

Since the beginning of this year, from the central government to the local area, the relevant departments have introduced a series of bailout assistance policies and measures. Tourism companies have obtained tax cuts, inclusive finance, and staged unemployment insurance premiums, temporary retirement travel agencies tourism services A number of policy assistance such as quality margin.

Zhang Zhining, deputy director of the Strategic Research Center of the Ctrip Research Institute, believes that the state's multiple measures promote the recovery of the tourism market. On the one hand, the residents' liquidity is released and the potential for tourism consumption will be activated;

At the same time, Ma Li, deputy director of the Industrial Development Department of the Ministry of Culture and Tourism, also bluntly stated at a recent press conference: "Cultural and tourism companies are still facing great difficulties. Continue to help, help for a journey. "

According to reports, in the second half of the year, the Ministry of Culture and Tourism will plan to implement planning to promote culture and tourism consumption. The relevant departments will continue to help the cultural tourism enterprises to relieve difficulties and promote the accelerated development of the industry.

Innovative gameplay, more innovative format

In July, the Wenbi industry was very busy. The "National Tourism and Leisure Development Outline (2022-2030)" "Guiding Opinions on Promoting the High -quality Development of Rural B & B" was successively issued. The 2022 China International Tourism Fair opened in Kunming. One ... leisure tourism, micro -tourism, smart tourism, etc. have become industry hotspots.

Relevant studies on the China Tourism Research Institute showed that under the normalization of the epidemic prevention and control, the distribution of national hotspots and customers in the country is highly integrated, mainly based on cities and provinces.

Visitors are reconstructing "poetry and far away." Beijing World Garden Park, the just opened camping culture festival provides more than 1,000 camping camps; Guangzhou Zhengjia Natural Science Museum, parents take their children to start the dinosaur theme research tour; Changsha Taiping Street, tourists lined up in the early morning to buy special snacks; Shanghai Wild Zoo, live broadcasts on social platforms can get a lot of rewards every day ...

"Under the current situation, we must conform to the needs of tourists, continue to innovate and upgrade theme products, and launch new products and new gameplay." Li Wenchang, deputy general manager of Shenzhen Overseas Chinese Town International Travel Service Co., Ltd., said that they are actively studying the treatment of recuperation, tourism+life, etc.New format.Himeli also previously stated that it will promote the accelerated development of new formats and new models such as micro -tourism, camping, and online broadcasts, vigorously cultivate innovative market entities in culture and tourism, enhance the digitalization of the industry, and give birth to new development kinetic energy.

"In the post -epidemic era, tourism format innovation is very important." Li Xinjian, a professor at the School of Tourism Science, Beijing Second Foreign Language Institute, pointed out that in the future, it should be more concerned about high -quality, high -tech tourism and integration, cross -border, platformization trends, and use craftsmanship spirit.Create tourism products.

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