Feel the new trend of consumption at the Expo

Xinhua News Agency, Haikou, July 28th.

Xinhua News Agency reporters Liu Deng, Chen Kaizi, Zhao Ye Ping

At the 2nd China International Consumer Products Expo, keywords such as "new products", "sustainable" and "interactive experience" have become the main selling point of the global consumer boutique.

Exhibition entrepreneurs and research institutions stated that China's "post -95s" consumer group and middle -income groups continue to grow, domestic and foreign consumer boutique companies actively adapt to new needs and new trends of consumption, continue to launch new new technology and green sustainable new products, while paying more attention to improving improvement Consumer consumer interactive experience.

Demand is changing, innovation is unchanged

"Very decompression, the acupuncture points are very accurate." A experiencer lay on a massage chair in the exhibition area. This massage chair comes from Singapore. Together with the other two health decompression chairs, the audience is interested.

The person in charge of the marketing of related brands said: "Consumption demand is changing, but the innovation and upgrading of products has always been on the road." For example, the massage chair is becoming a "new demand" that pays attention to the health of health. Monitoring, biosensors measurement, and artificial intelligence biometrics and calculations are more accurately conditioned by consumers.

"Faced with the current market, it is an eternal topic." Gu Jialin, CEO of China, said that 70%of the revenue of the group's brand Cartier now comes from the new products developed in the past 4 years.

The empowerment of science and technology, more and more consumer boutique through innovation, allows consumers to obtain better products and services.

In response to the habit of Chinese people who love to drink boiled water, the British Ainem Group is the first cooked water machine in the Chinese market. It can cool the 100 degrees of boiling water to 40 degrees Celsius within 3 seconds; Digital mobile diagnostic vehicles, equipped with digital X -ray machines, B -ultrasound machines and other diagnosis and treatment equipment, can send medical examination services to rural, factories and mines ... A total of more than 600 new products around the world, which will complete the "starting first starting top of this Expo. "Show" shows the vitality of consumer innovation.

Low -carbon life and sustainable consumption become selling points

In this year's exhibition area, young consumer groups pay more attention to low -carbon, degradable products and brand activities. "Zero -carbon coffee", plant -based hand washing solution, biodegradable series tableware is quite eye -catching, and activities such as empty bottle recycling, suits renewal, and packaging reduction are widely popular.

The person in charge of many companies told reporters that from the current business data, consumers' "sustainable" awareness is increasing, and Chinese consumers, especially young people are willing to pay for sustainable products.

Costing the trend of consumer concepts, exhibitors have "showed" their own ESG (environment, society, governance) solutions, emphasizing the use of sustainable materials in the product. For example, most of the daily chemical products and health products are mainly used for pure plant extracts; Cutti Group and Langza Technology applies carbon capture technology to perfume production; Dell Technology Group said that its products and packaging in 2022 fiscal year can be used The amount of 179,800 tons, 90.2%of the packaging of renewable materials.

Interactive experience becomes a new fashion

With the growth of the "post -95" consumer group and the increase in consumption capacity of Chinese people, the diversified, personalized, and customized consumer demand has driven brand owners to pay more attention to new consumer interaction methods and attract more customers with a better experience.

Experience "Cloud Shopping" model is unveiled at many exhibition stations at the current Expo. At the exhibition area of ​​Hainan Travel Investment Duty Free Co., Ltd., while some consumers are watching offline exhibitions, they are proficiently opened on online platforms such as Xiaohongshu and Douyin to compare products and understand how to use them; and consumers virtue through AI virtual Test makeup in technology, accurately find the same product after scanning physical products, and get product details ...

Regardless of whether the target customers are young people or other people, "providing a better experience for customers" has become a choice for many companies to enhance brand charm and consumption attractiveness. Wang Yanguang, deputy general manager of China Tourism Group, said that the upcoming Haikou International Duty Free City will focus on providing a better consumer experience through better services.

[Editor in charge: Cheng Lan]

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