Why did the Premier League pour into Asia?Liverpool coach: We know how large the Asian fan base is

[Global Times Comprehensive Report] "This summer, the Premier League teams such as Manchester United, Liverpool, Crystal Palace and Tottenham chose to start the warm -up match before the Asia. They across the long -distance flight across multiple time zones and played in high temperature and humid weather. All this is not the ideal preparation method to start the Premier League. " Liverpool coach Klopp once said that he did not like the Asian preseason, but he also made the reason why the club came to Asia for Asia: "We know how huge we are in Asia, and it is very The great thing. "

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Liverpool CEO Billy Hogan said, "Asia is the largest continent in the size of fans." The Premier League team has a strong attraction here: Sun Xingzheng's Tottenham and South Korea's K League All -Star Team are sold in 25 minutes. Donary, this game became the highest broadcast of the Korean streaming platform; at the National Stadium in Singapore, more than 50,000 fans watched the competition between Liverpool and Crystal Palace on the spot.

Due to the time difference, Asian fans usually watch the Premier League live broadcast in the middle of the night, but the Asia -Pacific region gathers half of the Premier League fans and 1/4 TV audiences. The latest data show that this year's international broadcast revenue will exceed the United Kingdom for the first time. It is expected that from next season to 2025, the broadcast revenue of Asian regions alone will reach $ 1.4 billion. Kevin McCara, the editor of the Asia -Pacific region of Sports Business in the UK, said that the preseason is related to the construction of the Premier League brand. The preseason can enhance the viscosity between the Premier League and Asian fans, broadcasters and sponsors, which will bring longer Economic benefits. (Li Jiayin)

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