Upgrade the "bricks and tiles" for consumption -focus on the development of new consumption in Jilin Province

New consumption is the reality of consumption growth and consumption upgrade. For a period of time, the construction of new consumption in our province has been in full swing, focusing on new formats, new models, and new scenes. Government departments have vigorously promoted, market entities seize opportunities, smart stores, smart streets, smart business districts, etc. , Also dressed as people's beautiful and happy life.

Verifying stock: Fusion development vitality

Through online and offline integration and interaction with new formats, the potential of our province's consumer market has been further released, and Jilin characteristics and Jilin advantages are displayed.

According to the information released by the Provincial Department of Commerce, in 2021, the total retail sales of consumer goods in the province achieved 421.66 billion yuan, an increase of 10.3%. It is the best year in the past ten years. The sales of the industry and catering industry (turnover) have achieved double -digit growth, respectively, which has a strong support for the rapid growth of the service industry and the stable growth of GDP. From January to February of this year, the province's consumption increased rapidly. It was limited to the fourth and fifth place in the country in the country's zero and the growth rate of online retail sales. The total retail sales and growth rate of rural areas ranked first in the northeast sector. The achievement of achievements is inseparable from the implementation of new consumption policies, and the construction of new consumption models.

The integration and development of online platforms, online and offline integration can greatly stimulate the vitality of the consumer market in the province. To this end, our province has held online annual goods festivals, Shuangpin online shopping festivals, car go to the countryside, home appliances, and other promotions. , Harvesting the double harvest of the market and word of mouth.

The government strives, and the merchants work hard. In recent years, physical merchants have set up online sales platforms to use Internet marketing. Since the resumption of the market, it has sold dining merchants vouchers through a short video platform to guide consumers offline for offline nuclear sales.

As the executor of many large -scale online live broadcasts in Changchun, Bai Jie, general manager of Bihe Culture Communication Co., Ltd., Jilin Province, is deeply touched by this. She told reporters that there are many potential customers online to be tapped and "activated". Through live broadcast, the latest topics, the latest hotspots, and the latest "gameplay" are applied to the online promotion of traditional shopping malls, and consumer vouchers are sold through live broadcast sales. The way is to drain the physical mall. Since the resumption of this round of epidemic, many large shopping malls including Wanda Plaza and Wuyue Plaza, including Changchun Hongqi Street, have achieved higher popularity and attention with the help of live broadcasts, which has strongly promoted the transformation and development of physical business.

Improve quality: quality consumer power foot

The process of new consumption construction is also the process of continuously building new consumption scenarios. Benefiting from a series of policies such as the government issued consumer coupons, the popularity of new consumption scenarios has also risen.

In today's Jilin, warehousing retail and in -depth experience have gradually won the favor of consumers. These new consumer scenarios are the quality and characteristics of the new generation of consumers.

"Iron's food heart, flowing water snacks." After returning from a storage supermarket in Changchun High -tech Zone, Changchun people Zhang Xu wrote in the circle of friends. Zhang Xu told reporters that cement land and iron shelves can buy products that can be bought in other channels in this type of "Yuncang" concept. The reporter learned that with the improvement of people's demand for quality and consumption, high -quality new storage supermarkets bloom in the province. Features of large scale, good products, good prices, and good experience, anchoring the realistic needs of one -stop shopping and quality consumption in urban office workers, a large number of "Yuncang" storage supermarkets are welcomed by people.

Merchants have launched a variety of consumer products, and the government injects consumer confidence into the public. In order to promote consumption, for some time, our province has carried out consumer vouchers. The relevant person in charge of the Provincial Department of Commerce told reporters that the province's consumer coupon promotional activities have achieved obvious results. In 2021, consumer coupons drove the agency to zero increased by 1 percentage point, and the leverage of car consumer coupons in some areas reached 20 or more. In the next step, the business department will innovate consumer vouchers to place it, and tend to make commodities and local specialty products such as automobiles, home appliances, and home furnishings. It takes into account that small and micro enterprises, eat and wear products, and better play the role of policies.

Make a big increment: Great potential for innovation

Changchun has no night city in the northeast of the mountain and Meihekou ... The large commercial complex in the province provides realistic support for residents to carry out new consumption.

On June 3, the first city camping cultural base with a total investment of nearly 5 million yuan, 20122 Changchun Kuancheng "Middle East will 2.0 Plus" theme night market opened in Kuancheng District, Changchun City. According to reports, the night market covers an area of ​​nearly 20,000 square meters and more than 200 shops. It integrates special snacks, entertainment experiences, trendy games, and Internet celebrities. It will accompany citizens and tourists throughout the summer.

From the main Madron Supermarket, which focuses on "currently buying self -transportation", to the new retail supermarket Dragon Hair SUPER store, to Eurasian commercial complexes that emphasize quality and experience, and various night markets of "fine work" ... Jilin today, Jilin, today, Various new consumer platforms can be seen everywhere.

The reporter learned that the newly unveiled Meihekou City Northeast Northeast City covers an area of ​​nearly 30,000 square meters and the total length of the neighborhood is 1386 meters. There are 14 new tourists dining and rest areas, 97 merchants, 101 actors, Meichen punching points and interactive entertainment entertainment 46 facilities allow "tourism+market" to continue to empower the night economic.

The relevant person in charge of the Provincial Department of Commerce said that in recent years, the urban business scale of our province has continued to expand, the structure has been continuously optimized, and the diversified, multi -format, and multi -level urban commercial development pattern has been initially formed.Play an important role in employment.With the improvement of economic and social development and living standards, consumers' demand for night consumption has continued to increase, and the development of the night economy has both realistic demand and development potential. It is urgent to fully release their comparative advantages and potential.Our province will continue to create an important role in "characteristic, vitality, and influential" night economic cities, give full play to the important role of night economy to stimulate the vitality of urban vitality, release consumption potential, and promote economic development.Original title: "Add bricks" for consumption -focus on the development of new consumption in Jilin Province

Edit: Xiao Zhi

Source: Jilin Daily

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