Guangzhou "Quality Brand Electronic Map" officially debuted

"Honesty, winning the future." On July 29th, the Office of the Leading Group of the Quality Municipal Quality Municipal Quality City and the Municipal Market Supervision and Administration Bureau held the "2022 Guangzhou Top 100 Quality Brand Promotion and Expert Interviews" event, marking the official opening of the Guangzhou brand construction promotion series this year Essence The event site released the Guangzhou brand logo and quality brand electronic maps, vividly and intuitive showing Guangzhou's quality spirit and construction results.

"Urban cells are brands"

It is reported that this event is based on the theme of "Guangzhou Brand · Beautiful Life". It aims to promote the quality spirit of Guangzhou, which is "well -known, winning the future", and brings together multi -party forces such as relevant departments, brand experts, and corporate representatives in Guangzhou. The new trend, new driver, and new path of brand building and development have spawned more Guangzhou brands with extensive popularity and important influence, and provide support for creating international consumer cities.

The reporter saw at the scene that the "Guangzhou brand" logo and "quality brand electronic map" were officially unveiled. Among them Happening. 10 companies such as Libai Group and Xiaopeng Automobile read out the "2022 Guangzhou Brand Construction Initiative" and proposed the establishment of a "chief brand operating officer" system.

Scan the code to see the electronic map of Guangzhou Quality Brand

"We see that the government has issued a lot of policies for supporting the high -quality development of cosmetics in Guangzhou. Just through the quality brand electronic map, we also saw the high -quality development blueprint of cosmetics, including the construction of 6 major cosmetics consumer business districts." Guangzhou Wu Zhixi, member of the Standing Committee of the Science and Technology Association and president of Guangzhou Huanya Cosmetics Technology Co., Ltd., said at the event site that as a representative of an enterprise, it deeply felt that the government gave enterprises a lot of encouragement and support in brand building. "I think urban cells are brands. Whether a city is vitality depends on whether these brand cells are vitality and vitality." Wu Zhiqing said that there is no Chinese brand in the high -end cosmetics market. As a cosmetic company, it will continue to innovate Hope to build a high -end cosmetics brand that can represent China.

"The quality is not good, and there is no competitiveness internationally." Yu Hongbin, the executive chairman of the Guangdong Provincial Quality Development Promotion Association, said that the purpose of the government to establish a quality award is to guide enterprises to pursue high -quality. Knowing, the application quality award is to improve the management level and improve the physical quality of the product. "

Wei Haiying, Secretary of the Party Committee, Professor, and Doctoral Instructor of the School of Management of Jinan University, pointed out that the brand should have "inheritance". "We often talk about a century -old brand, but not to mention century -old products, because the brand has a very important ability- The ability to inherit. Therefore, companies cannot work hard on product functions, but also have the spirit of inheritance. Therefore, good products are the foundation of a good brand, but not necessarily a good brand. "

Five circuit selection "Guangzhou Top 100 Quality Brands"

The event officially opened the curtain of "2022 Guangzhou Top 100 Quality Brand Promotion Activities". Among them, in 2022, the top 100 quality brand selection activities of Guangzhou will be selected in accordance with the relevant evaluation requirements of Guangzhou's quality brand strategy, fulfilling social responsibility, economic benefits, excellent performance, and quality and culture. TOP20, the newly -known brand list, the new technology brand list TOP20, the online popular brand list top20, the new vitality of the old name and the well -known trademark brand list top20. Attract the city's competition in the same field, further stimulate the driving force of the Guangzhou brand's innovation and development, and show the vitality of the Guangzhou brand in the new era.

According to reports, the selection rules of the "Top 100 Quality Brand List" refer to the "Guangzhou Brand Group Standard", which aims to guide the launch of a number of state -owned state -owned enterprises to participate in the selection. Upgrading and transformation from "product economy" to "brand economy". The "Guangzhou Brand Group Standard" was drafted and formulated by the Guangzhou -SAS Innovation Strategic Alliance, the Guangzhou Metro, Guangzhou Industrial Control, Canton Traffic Investment, Guangzhou Light Industry, and Zhujiang Industry. Drafting the regional brand group standards based on brand evaluation dimensions as evaluation standards.

"We hope to build the ecology of the Guangzhou brand through the setting scientific and improved standard evaluation and certification system to create a Guangzhou brand that really has the characteristics of Guangzhou and the characteristics of Guangda." Rong said at the scene.

Wen, Picture/Guangzhou Daily · Xinhua City Reporter: He Ying Si Correspondent Liu Ming Guangzhou Daily · Xinhua City Editor: Li Fenghe

- END -