Startup of the first Internet celebrity promotion contest in Dali County

Weinan Daily reporter Shan Jiangpeng correspondent Li Hua

On July 28, the first net celebrity promotion contest in Dali County, "Sun Red Tongzhou Net Hi helping Li Li". Participating e -commerce companies and Internet celebrity anchors have stated that they will use network forces to help applaud for Dali Agricultural special products, cultural tourism, and rural revitalization.

It is reported that from now until August 28, the competition lasted for a month, and it was divided into three stages: registration startup, competition, and awards. E -commerce companies, e -commerce makers, individual e -commerce makers, returning entrepreneurial youths, WeChat online store entrepreneurs within the area of ​​Dali County, personnel who have intended entrepreneurial intentions at school, and have long -term attention to Dali Development and loved Da Da Da Da Da Da Da Lai's county -wide online red access to the county can register for the competition. The contestants will pair with Dali County's special villages (communities), with live broadcast content, interactive display, order sales, viewers, and expert review, etc., to carry out live broadcast on the spot. , Humanistic style, characteristic food, cultural non -heritage, major projects, etc. The awards ceremony will be held in September, and webcasting will be performed through a full media platform.

The launching ceremony also issued a letter of appointment to the first batch of eight net red village chief representatives in Dali County, and released Dali County's "Top Ten Internet Red Foods", "Top Ten Internet Red Paid Land", "Top Ten Internet Red Agricultural Special Products" Essence

Li Baojin, who was hired as the "Yellow River Shore", who was appointed as the head of Huayuan Village, Fanjia Town, said: "I will further give play to the advantages of the media, promote characteristic agricultural products such as the Yellow River beach crabs, large shrimp, lotus root, and the villagers who break out. A wider road to getting rich. "Gao Liyang, the contestant" Lang Eat Weinan ", said:" Through short videos and live broadcast, I will continue to show the best side of Dali to everyone. "

It is understood that with the emergence of live broadcasts, live broadcasts have become an important way to market marketing in Dali specialty agricultural products. At present, there are more than 1,300 e -commerce companies in Dali County and more than 4,600 online stores and micro -stores. More than 30,000 people in the county are engaged in the e -commerce industry. The county, national digital rural pilot county, and modern agricultural counties in Shaanxi Province were selected as the establishment list of the National Modern Agricultural Industrial Park.

In order to tap the cultivation of rural e -commerce talents and promote the integration of e -commerce live broadcast and Dali Mingyou specialty specialty, rural revitalization, life services, cultural tourism, investment promotion, the Dali County Party Committee and County Government decided to host the online celebrity promotion contest. Practice the competition to further organize the mobilization of the majority of e -commerce companies and the anchor of Internet celebrities to publicize and promote Dali. Through the "live broadcast + Internet celebrity + famous specialty products", the purpose of "incubation of a batch of net red brands", "cultivating a batch of e -commerce live broadcast institutions" and "cultivating a batch of Internet celebrities promotes experts". Continuously develop new e -commerce live formats, continue to build a new highland of Dali e -commerce, and strive to create a new model of "one village, one product, one Internet celebrity", promote agricultural transformation, and drive farmers to increase their income.

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