Issuing consumer coupons, first new, theme activities, digital life ... For the "Five -Year Plan", these merchants are fighting!

Let various market entities use the "Five Five Five Shopping Festivals" as the starting, first store, first exhibition rookie fields, and gaming fields that display new concepts, new models, and new technologies. Let consumers take the "Five Five Five Shopping Festival" as a carnival with new landmarks, understanding new brands, and experience new formats. The third "Fifth Five -Year Shopping Festival" is about to open. Which companies are prepared as companies as market entities? In the interview after the press conference, the reporter noticed that a large number of enterprises will issue consumer coupons to leverage the enthusiasm for consumption. Many companies also start theme marketing around characteristic activities, and even targeted consumption.

Consumer vouchers are frequent, leveraging the enthusiasm for consumption of citizens

In the activities launched by major enterprises, consumer coupons are the most watched part, and almost all companies have taken out the consumer coupon plan.

As a Internet company in Shanghai, Jia Chuan, director of Pinduoduo Public Affairs, said that during the May Five -Year Shopping Festival this year, it will invest 3.8 billion yuan in consumer subsidies to issue coupons, platform tens of billions of subsidy activities, brand discount promotion and other types. Forms, let consumers strive to have activities every day and highlights.

At the press conference, Meituan said that during this shopping festival, Meituan will give full play to the advantages and technological advantages of the platform's retail market, invest more than 1.8 billion yuan of funds and subsidies, and unite more than 100,000 merchants super, catering and brand stores. For various offline subjects, through the issuance of coupons, creative activities and other measures, contribute to the construction of Shanghai International Consumer Center's cities. On this basis, in order to further help the offline physical merchant recovery, Meituan will also invest 1 billion yuan to provide accurate assistance to merchants in Shanghai in operating support, cash flow supply, and distribution subsidies. Help merchants expand the scale of transactions.

Bailian Group has launched more than three months of 1.8 billion consumer coupons from June 16th. Recently, the "Magic Du Siwang · Bailian COOL Summer Trends Festival" was launched in Shanghai. During the event, the retail enterprise under the Bailian Group will put consumer vouchers through the form of electronic consumer coupons on the form of electronic consumer coupons on the I Bailian platform, offline enterprises, and external cooperation channels. Bailian shares' special coupons such as vouchers, "100 yuan for" 100 yuan ".

Suning said that in terms of subsidies, Suning Tesco online and offline all channels will issue 2 billion yuan consumer coupons for Shanghai consumers, covering the entire field of electrical appliances, department stores, fast -moving consumer, after -sales service, home improvement, etc. You can get at most 3,000 yuan. Consumers follow the official WeChat public account of Shanghai Suning Tesco, and reply to the "receipt" to receive it. It is reported that 2 billion yuan of consumer vouchers can be used in all channels of Suning Tesco, including Yundian applet, order sharing, shopping cart sharing and other sales channels. In addition, Suning Tesco will launch a package of 8,000 yuan, buying home appliances to pay for the designated bank card to enjoy the installment settlement, and the highest decrease is 318 yuan.

Li Guohua, executive vice president of Yuexingjia's new retail chain group, introduced that on the basis of continuing the contents of the previous two events, the two major physical commercial platforms of Yuexing Group's Global Port and Yuexingjia Furniture both jointly linked, and will launch a "hundred trillion -dollar one hundred trillion again The "upgrade" action plan, through more than a hundred city offline activities, the thousands of brands benefit the people, Wanpin to Wanjia service, 100 million yuan subsidy distribution and other services to help the market recover and stimulate the enthusiasm of citizens and consumers.

Focus on special activities and start theme marketing

During the 3rd "Five -Year Shopping Festival", Shanghai will start 12 benchmarking IPs. Many companies have exerted their advantages and launched theme marketing around some special activities.

The Shanghai Coffee Culture Festival will start on August 4th, and coffee will be exciting. For example, on August 5th, Hungry will launch a number of special coffee special exemption activities for Shanghai citizens, with a total of 30,000 free orders. Shanghai citizens can search for "orders" to participate in the event through hungry apps. Through the most direct way, let the citizens "free coffee" leave a happy and unforgettable summer memory. In addition to the hottest "exemption" at the moment, Hungry and Shanghai ’s local coffee brand Nowwa Nova coffee, launched the“ Coffee Month Card ”and a series of large discounts. After buying a monthly card at 2.99 yuan, the citizens can purchase related coffee products at 6.8 % off, and they can enjoy a cup of discounts every day in that month. In addition, more than ten coffee brands such as M Stand and Seesaw will also be hungry during August.

Shanghai will hold a green consumer season this year to further popularize low -carbon concepts and new green lifestyles. The reporter learned from Alipay that during the "Fifth Five -Year Shopping Festival", Alipay will release the green business district index with the think tank institution, and link more than 50 business districts to launch a "low -carbon challenge" activity. Consumer products and scenes stimulate green consumption demand, enhance the attention of green consumer society, and create a "green, fashion, technology, interaction" consumption atmosphere.

Suning will also participate in the green consumption season. According to the relevant person in charge, the Fifth Five -Year Shopping Festival this year, Shanghai Suning Tesco offline all stores, including Suning Tesco Carrefour Store, Auchan Store, Darunfa Store, Suning Tesco 3C Digital, Home Appliances Category can subsidize at most 1200 yuan for consumers. (Do not include old machines) to help consumers upgrade the "home appliance consumption". At the same time, Suning Tesco will launch 200,000 special household appliances to consumers to promote green appliances, environmental protection home appliances, health appliances, technology appliances, energy -saving appliances and other products to drive Shanghai "green consumption". In the upcoming "Automobile Quality Consumption Carnival", the city's automotive distribution groups have launched a special promotion of the "Five -Year Plan". According to the relevant person in charge of Tuhu, the company has given a considerable preferential benefits. Each user in Shanghai can receive a thousand yuan subsidies, and the total subsidy is worth 1,000 yuan, including tires, maintenance, battery storage, car washing, car film films and other heights such as high and other highs such as high -level high -quality films. The amount of coupons is expected to issue a total equity of 2.2 billion yuan in Shanghai. In terms of discounts, Tuhu car maintenance has specially launched a 50 % off air -conditioning system maintenance. The second half price of the brand tires, starting from 99 yuan in small maintenance, buying batteries and sending cars, and half price of the film. At the same time, ExxonMobil United Touki Cars co -develops in the direction of the genuine traceability, and will jointly introduce the full -chain traceability system of the goods -one item, one yard to protect consumers' rights and interests.

Digital life is busy, 5G, NFT, and Yuan universe are here

This year's five -five shopping festival highlights digital empowerment. The reporter learned that many companies have launched a series of activities around digital life.

JD.com will launch the "Hot 8 Shopping Season", which will focus on consumer needs such as Yue Jue and chasing the new to cover the supply chain advantages and high -quality service experience of the whole product, the entire format, and build a diversified marketing creative scenario. Summer consumption potential. The hot 8 shopping season will bring consumers to 300 minus 30 cross -store full -reduction promotion, and there are more rights and interests to be unlocked, giving full play to JD Electric Electric, JD Supermarket, JD.com, JD.com Health, Life Services, Global Purchasing, Global Purchase For the characteristics of the characteristics, with a large amount of explosive products, excellent prices, and assured services to boost national consumption power to escort.

Ding Dong ’s buying food will create a“ Ding Ding Cool Season ”and move the night market to the online. Hundreds of fresh ingredients are sold for sale, so that everyone can eat the“ Night Market ”food full of fireworks without leaving home. This year's "Five -Year Shopping Festival" coincides with the two traditional festivals of Tanabata and Mid -Autumn Festival. Ding Dong locks the millions of roses from Yunnan planting bases in advance. A variety of foods such as moon cakes, red envelopes, rain and multiple discounts are indispensable.

Douyin e -commerce will carry out the "Douyin 818 Discover Good Things Festival", provide heavy platform resources, one billion preferential subsidies, and launch the "Shanghai Good Master Selling National" event, inviting head anchors to help Shanghai merchants and brands sell.

The hottest concept of the current element is also integrated into the planning of the event. Hungry will the first takeaway milk tea digital collection in Shanghai to explore new scenes of the Yuan universe consumption. From July 23rd to August 7th, users can get coffee, milk tea, fruit juice, desserts and fried chicken by punching in the afternoon tea category, and they can obtain digital collection qualifications. Methods include the sign -in of the collection hall, the products of the single product, and so on. On the day of Liqiu on August 7th, it will be hungry to open multiple points in time for users to grab theme digital collections.

Tmall Taobao plans to launch the Yuan universe environmental protection auto show. Union SAIC GM, Feifan Automobile, Zero Run, Xiaopeng, Nezha, Audi, Volvo and other new energy fields and other pioneers hosting an online environmental protection auto show to break the time and space restrictions of the auto show, and pass through the young and interesting forms. And green travel methods, let more people choose green travel.

The first new product is launched, and more high -quality first stores are landed

The first store and starting are a label of the "Shanghai Shopping" brand. Seizing the opportunity of the "Five -Year Plan", many market entities also scrambled to "get new".

"We will create a new opening season." Li Guohua introduced that during the event, more than 30 first stores and new stores were expected to open during the event. For a long time, Shanghai Global Port and Shanghai Yuexing International Home Life Mall is the first place favored by the first store. During the Fifth Five -Year Shopping Festival event, Shanghai Global Port and Shanghai Yuexing International Home Life Mall will continue to introduce the first store brand. More high -quality first stores.

Tmall said that the "Tmall Ecological Lab" project will be released. According to reports, the Tmall Ecological Laboratory incubated in Taobao Tmall Merchant Brand Strategy Department is an open innovation platform that serves ecology. By providing digital and open capabilities, it helps service providers to provide customized digital business solutions and product services. Through market research, consumer behavior insights, and product trend insights, cooperation with new categories, new stores, and new brands are provided to achieve the purpose of attracting more goods to Shanghai. The city "allows Shanghai citizens to enjoy more new global products from this summer.

Hema said that it will increase the investment in consumption and new products, and fully stimulate the potential of the consumer market. "During the event, we will launch" new discovery, taste new life "special event, hold the 818 big mouth festival, with a limited time of 200 over 200 over 200 over 200 time.Reduce 100 cases of horses' own brand consumer coupons. During the event, new discovery of own brands, new discovery of night spouse, new refrigerator discovery, new discovery of Guogu, new discovery of style, new discovery of Kaihai, new discovery of new discoveries, etc.Da Chang enjoy the special activities of fresh life. "

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Author: Xu Jinghui

Edit: Zhang Tianchi

Editor in charge: Rongbing

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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