a cool summer"!Nanjing's first ice cream festival and water listing episode appeared on the Qinhuai River outside the Qinhuai River

How can the summer standard have less ice cream? On July 29th, Nanjing Tourism Group Nanyi Backstream held a three -day ice cream festival, allowing people to enjoy sweet coolness in the hot summer. Moutai Ice Cream, Zhong Xuegao, "Xinjiang · Yili Centennial Ancient Handmade Ice Cream", Swedish Oatly, New Zealand TIPTOP, Russian Net Red Ice Cream and other popular brands have gathered, bringing a taste bud feast to ice cream enthusiasts.

The first "Midsummer Qi Art Festival" is one of the major events of "2022 Nanjing International Consumption Festival · Night Jinling". In addition to one -stop punch -in, eating, drinking and playing, making citizens and tourists go out on weekends. There are also many treasure punching points and novel and interesting stalls at the scene. The Qinhuang Huaihe River South Art Queen Street Water has launched a different "water market set" and cruise projects. The water bar "made a stunning appearance, attracting a large number of citizens and tourists to come to check in.

Back to the local culture, facing the trend pioneer, Nanyi Backstream, as a new landmark with unique cultural characteristics in Nanjing in recent years, has carried out a package of summer consumption activities in combination with the characteristics of the Qinhuai River. Playing, ice and deliciousness, music assistance, open -air movies, fashion sports, night supper are all available, presenting a "human fireworks" city that integrates diversified formats such as marketing, food, sightseeing, leisure, and art exchanges for everyone. The micro -holiday neighborhood makes Nanyi Back Street not only become a shopping carrier for the majority of citizens and tourists in urban leisure activities, but also a waterfront living space for creating a sense of scene and experience.

Under the wave of urban renewal and new consumption upgrades, the stock competition of traditional commercial complexes has become increasingly rolling, and it is a better development path for Nanyi Backstreet to break away from traditional thinking. Essence According to Huang Yue, chairman of Nanjing Tourism Group Qinhuai River Construction and Development Co., Ltd., how to inherit the heavy local culture in young language, how to avoid the spoiler of traditional business in the space Under the topic of brand kernels, Nanjing Qinhuai River Construction and Development Co., Ltd. gave a wonderful answer sheet. The company has planned a batch of iconic and leading cultural tourism projects this year, such as "rural tourism" to catch up, inspiration markets, cross -strait art and carnival and youth entrepreneurial markets on both sides of the strait, "Fish Yue Qinhuaiyuan Dragon Dragon "Dance Jinling City" -The theme event of "Our Festival · Dragon Boat Festival" in 2022 has accumulated good reputation and traffic.

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