Real estate "Duimu Difficulty", with 900 points for each brand 100 index

After continuous rising, the fatigue of A shares in July appeared, and there have been shock adjustments in recent weeks. This week, the three major A -share stock indexes fell across the board. Each brand 100 index was not spared. It fell more than 3%and performed sluggish.

However, some market participants pointed out that the brand 100 index has a relatively large weekly decline, which is directly related to the decline in China stocks, but this is only concerned about the short -term uncertain factors. After the wrong killing, the field of outstanding brand value is still a long -term configuration. direction.

Follow the market to adjust the adjustment

After a few continuous rebounds, the overall closure of stocks and declines in the overall stocks this week has not performed well. This has affected the operation of each brand 100 index to a certain extent. The index fell 3.64%weekly to close at 915 points.

In terms of sector stocks, the real estate sector performed well, and the investment promotion Shekou rose 12.2%. Poly Development, Greenland Holdings, Xincheng Holdings, and China Resources Land have also risen this week. In terms of Chinese stocks, Pinduoduo, Alibaba, Meituan, Tencent, Beijing Automobile and Tencent Music ranked at the top of the decline, and the declines exceeded 6%.

Throughout July, the three major indexes of K -line closed down, and the Shanghai Index was 3250 points. The individual stock sector fell more. In the case of general recovery of the peripheral market, the A -share index ushered in the trend of fluctuation adjustment. At the beginning of the month, the Shanghai Index was obvious, and then gradually stabilized. In the end, 3,250 points were dangerous. Essence As of July 29, the Shanghai Stock Expine Index fell 4.28%, the Shenzhen -Cheng index monthly K line fell 4.88%, and the GEM finger fell 4.99%.

The performance of the overall market A -share market also affects the performance of each brand 100 index. In July, the 100 index of the brand fell below the thousands of margins, and the performance was not good. At present, the average price -earnings ratio of the index is still only 10 times. The valuation advantage is obvious.

A Shenzhen private equity fund manager pointed out, "From the perspective of the whole July, many negative emotions such as the track stocks have trembling adjustments, repeated epidemics, and geopolitics have troubled funds. In the near future From the perspective of the conference, it is still optimistic about the market performance in the second half of the year, especially the white home appliances with outstanding competitiveness of domestic brands, which may become the next focus. "

Home appliance brand value: ingredient stock Haier leads the refrigerator

Since 2020, my country's ice washing has been close to the amount of ceiling of one household, and the growth rate of sales in air conditioners has slowed down since 2017. The proportion of demand for ice cleaning has been significantly increased since 2007 and has become dominant. The growth logic of the Bai Electric Industry has increased from the increase in quantity to the increase in price, and consumption upgrades have brought high -end appliances demand. And consumers' requirements for product performance are getting higher and higher, and white electricity performance upgrades are clear. The development trend of the refrigerator is precise preservation, large capacity, and embedded type. The trend of washing machines is refined washing and protecting. Washing and drying machines open up new growth, and central air -conditioning and new air conditioners grow rapidly.

From the perspective of consumer groups, in 2020, the consumption power contributed by generations accounted for 40%of my country's overall mass consumption power. Compared with consumers in other ages, generations of the Z -generation group pay more attention to and pursue the realization of exquisite life and the expression of personalities. Because generations have achieved the effect of self -expression through consumption and are willing to pay premiums for high -value and refined design, the youth of consumer groups can help open the high -end home appliance market.

Throughout the history of domestic home appliances, domestic appliances used to take the mass market as the starting point. Some foreign brands have deeply cultivated the high -end home appliance market for many years. Domestic high -end home appliance brands and foreign -funded competition have uncertainty. Since 2018, when Chinese consumer goods have entered the era of domestic goods, the recognition of domestic high -end home appliances in consumers has further improved, and domestic high -end home appliance shares are expected to further increase.

It is worth noting that the brand is an important basis for the purchase of high -end consumer goods. Once the brand traffic is formed, its market position is difficult to shake.

In white appliances, in terms of refrigerators, the Herchi family of each brand 100 indexes is one of the representatives of the industry. According to the analysis of Zhejiang Business Securities, after years of cultivation, Haier's Casa Di has formed brand traffic by providing fine product services, advanced product technology, and grasping the front -end traffic of the home improvement. Similar to Casa Di brand barriers and traffic.

Home appliance brand value: ingredient stock Gree leads air conditioner

Looking at the air conditioners in white home appliances, in recent years, the share of domestic brands has gradually increased. In 2021, it increased to 48.2%, an increase of 5.5pct from 2015. Japanese and Korean brands and European and American brands are in a downward trend, and the market share of European and American brands is particularly obvious. The domestic brand has a certain scale advantage. The online data of the industry shows that in recent years, Midea and Gree have ranked among the top two in the sales of my country's central air -conditioning industry. Domestic brands have continuously increased R & D investment, and achieved technological breakthroughs and quality improvements in the field of central air -conditioning. Coupled with domestic production cost advantages and extensive channel layouts, they jointly helped the market share of domestic brands.

Anxin Securities pointed out that after years of development, domestic brands have surpassed Japanese brands in terms of product operation and energy efficiency level, but there is still a certain gap in the performance and noise control of compressors. The difference in force is small. Therefore, as domestic brands adhere to research and development investment and technological research, it is expected to make up for the shortcomings of multi -online fields to achieve the rapid development of multi -online business. In addition, the product warranty period of Gree and Midea's domestic -funded brands is 6 years, far exceeding foreign brands, reflecting self -confidence in product quality, and improving the after -sales guarantee for users, and continuously enhanced product power and brand trust. Based on the Gree Electric Electric of each brand 100 indexes, the company is the leader of the air -conditioning industry. Since 2021, the industry has weak demand and the company is in a reform period, and its performance has fluctuated. Tianfeng Securities said that with the progress of the company's channel reform, the brand competitiveness has gradually recovered; on the other hand, the factors such as real estate and costs such as inhibiting the needs of the industry gradually alleviate, and the company's revenue performance is expected to increase. From the perspective of long -term, on the one hand, there is still room for improvement in the volume and price of the air -conditioning industry, and the company is expected to benefit; on the other hand, the company's diversified actions are frequent, and it is expected to rely on the second growth curve of energy storage and thermal management. Industrial Group.

Daily Economic News

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