Du Xiaoman CFO Zhu Baifan: Rural financial services need to solve the "double high" problem

The 21st Century Business Herald reporter Wen Jing reported that "when engaged in rural financial services on the institutional side, we found that there was a" double high "urgent need to crack: first, the cost of risk control in lending is high, and the second is the high transaction cost." At the end of July, at the end of July, in 2022 Chongqing Chongqing At the Seminar of Financial Help Rural Revitalization, Fintech Company Small CFO Zhu Baifan said.

Rural financial services are facing many difficulties, weak infrastructure, and lack of credit measures for loans. Most of the loans are small and medium -sized farmers. The loan amount is small, the frequency is high, and the time time is particularly urgent.

Zhu Baifan divides the village lender into three categories: the tip of the pyramid is the head of the head of the head. They have a very rich collateral, which is suitable for providing credit services by traditional banks, and can also obtain a better interest rate. In the middle of the pyramid This part of the subject has part of the mortgage assets, but it is relatively single; the bottom of the pyramid is called an inclusive rural entity, and generally lacks mortgage assets. For credit services that can be provided to them, banks rarely actively touch.

Wang Dingxiang, dean and professor of the Institute of Intelligent Finance and Digital Economics of Southwest University, also mentioned that when analyzing the difficulties of rural revitalization, the mature new agricultural business entity, stable cash flow income, is a high -quality customer of banks. The problem. However, the new type of agricultural business entity and entrepreneurial farmers at the entrepreneurial stage have large capital demand, long term, lack of mortgage, and serious information asymmetry. Basically, the entrepreneurial period can only have no income or income cannot cover costs.

"The high cost of lending risk control is manifested in information asymmetry and development asymmetric." Zhu Baifan said that doing finance is to do risk control. The Internet's finance has gradually entered the stage of intelligence. What is more particular about the understanding of customers, understanding the needs of customers and matching the financial products he wants. The bottom of the pyramid of rural finance is very wide, and in 2021, the entire market has a loan of 8.6 trillion yuan. Therefore, how to improve the financial gain of inclusive rural entities, cooperation between small loan companies and traditional banks is an important issue.

Artificial intelligence includes algorithms, computing power, big data. He said that Baidu has a large amount of data and Yunji on the basis of the bottom layer. After using the data to make a model, combine small -man financial business, and develops many specialized products.

In terms of specific practices, in addition to traditional credit reporting data, intelligent risk control also attracted many external third -party data, including Internet behavior data.

Zhu Baifan explained that people generally call personnel data as strong characteristic data, including credit data, credit card data and query data. Because these data are strongly related to finance. Internet data is often weak features, and weak features have a strong prediction capabilities, which can know the trend of development. Du Xiaoman split the second -generation credit reporting to 400,000 derivative variables. Through the superposition of human travel data and big data, the distinction between loan risk was increased by 20%compared with traditional means, and credit risk was clearly reduced by 25%. In 2019, Du Xiaoman's intelligent risk control was selected into the financial technology pilot of the six ministries and commissions including the central bank. In 2020, Panshi Intelligent Risk Control Products was selected as the regulatory sandbox of the Chongqing Camp Management Department of the People's Bank of China.

After the cost of risk control is reduced, the second "high" is much easier. High transaction costs are reflected in the process of acceptance and long lending cycle. In May 2019, with the support of the Chongqing Municipal Government, the Financial Supervision Bureau, and the Banking Insurance Regulatory Bureau, Du Xiaoman launched a help plan to provide interest -free loans for farmers with industrial development needs to explore the construction of the rural credit system.

The 21st Century Economic Herald reporter learned from the 2022 Chongqing Finance Symposium on the Summary of Rural Revitalization that Du Xiaoman Financial, which is headquartered in Chongqing, has covered Wanzhou, Xiushan, Fengdu, Shizhu, Wuxi, Puyang, In the 55 administrative villages of the region, the radiation has led 150,000 farmers to employment. Small and medium -sized enterprises participating in the service are about 12 million households, of which 60%of the operating entities below five are.

Zhu Baifan said that through investigations, half of these service subjects have expanded their business scope, half of the operating flow increase, and the active use rate and amount of money have increased, but the average interest rate of the service has declined.

However, it is necessary to completely crack the "two highs" of rural financial services.

Wang Dingxiang said that although the rural financial structure business is innovative, and through rating credit, by the end of 2021, a credit file has been established for 2.71 million small and micro enterprises and 189 million farmers, but from domestic scholars to the demand for farmers' credit demand to meet the channel investigation structure, Seeing that there are as many as 80%of the private lending, and the unconventional financial lending behavior of poor farmers and non -poor farmers account for 77.8%and 75%of its loan behavior, respectively. At the same time, there have been new changes in the rural financial field in the new era. Customers hope to have faster business processing, more flexible interactive methods, and the expectations of customized services and transparency to continuously increase, and they are more willing to try the services of different institutions.

He suggested that for the lack of mortgage capabilities of farmers and farmers, small and micro enterprises, rural financial institutions must continuously innovate the method of guarantee mortgage, establish and improve the city and county multi -level rural property trading market, enhance the liquidity and realization of rural property assets; establish villages In the level of financial service stations, village cadres are hired to serve as financial service agencies, and the villagers are used to collect customer information to comprehensively reduce information asymmetry.

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