Climbing the peak of literature in the new era, publishers and journal editors make suggestions!

Editor

On July 31, the first joint meeting of the "New Era Literature Climbing Plan" initiated by the China Writers Association was held in Yiyang, Hunan. In the modern communication pattern, does literature really have no competitiveness? How do writers' resources and editors cultivate and find? Literature is facing a new positioning. Is the industry ecology be shuffling? In response to these topics, the heads of 32 key literary and artistic publishers and literary journals across the country provided suggestions to discuss the direction and practical significance of literary climbing in the new era based on their own development experience. Fartted from the vast and fertile wild wild.

Han Jingqun, chief editor of Beijing October Literature and Art Publishing House

New measures for new measures to open up a new realm of literature

The first is to strengthen the continuous investment and attention of novels, especially to strengthen the study of the creation of novels. "Deep thoughts, exquisite art, excellent production" is very accurate. It is necessary to pay special attention to the requirements of the artistic quality of the novel. The second is to strengthen long -term novel review work. The good commenting atmosphere makes the excellent works stand out, and the flawed works are perfect, and the needle is given to the needle that is not ideal or even inferior to the art. The third is to cultivate a group of excellent literary editors. A good literary editor is also a good critic, which plays a very important role in the emergence of a good novel. The fourth is to focus on supporting literary journals. In recent years, major literary journals have faced business difficulties, making them dilemma on whether they continue to retain the long version of the version. And if you lose the publishing position, it is a great loss for the authors of the novel. Fifth, strengthen the training of young authors, and reserve talents for the future novel creation.

Xue Yingsheng, president of Baihua Literature and Art Publishing House

Maintaining the new peak of characteristics of specializing in literature

How to do a good job of "Publishing +" is a topic faced by the publisher. Eight years ago, Baihua established a new media center and the Ministry of Film and Television Literature. "I am Yu Huanshui" and other literary IP two -way transformation; co -organized the "Chinese Writers Open Course" with Beijing Language University to enhance the social influence and international communication of writers and works. At the same time, the editor of Baihua Journal put a lot of energy into the discovery and promotion of literary "vitality" and "new nature", and timely tap new works with new thinking and new weather. This year, we will launch the "Baihua Literature New Star Training Project (Manchu Star Project)" to help the book publishing of the book works after the literary world.

Shan Yingqi, president and editor -in -chief of Chunfeng Literature and Art Publishing House

Create the topic of contemporary industry themes to strengthen original literature creation and publication

Create a milestone literary work, gather classics with the value of literary geographical coordinates, and create and launch representative literary masters. It is the publishing purpose that we always adhere to. Chunfeng Literature and Art Publishing House will actively participate in the "New Era Literature Climbing Plan" and launch more excellent literary works. We are editing and publishing the novel "Father's Application for the Party", and we are also taking the opportunity of "Splendid" to continue to create a masterpiece of contemporary industry literature and strive to become a major town of industrial literature. We will continue to strengthen planning linkage and manpower investment, carefully organize planning, and launch loud works, and strive to become an important force for original literary creation and production. Through the "New Era Literature Climbing Plan", we climb and cast a peak of literary and art.

Zhang Yi, president of Huacheng Publishing House and editor -in -chief of "Huacheng" magazine

The era of writing with high -quality literary works

The Internet, big data, and artificial intelligence have spawned the innovation of literary and artistic forms and expanded the artistic space. This is the opportunities and challenges faced by literature in the new era. Incorporate the new industry form, actively broaden the source of content, tap the new connotation of contemporary literary works in modern society, and rejuvenate the vitality of literature is the development goal of Huacheng Publishing House. Chinese contemporary literature works currently account for more than 70%of the publishing items of Huacheng Club, bringing great social and economic benefits to Huacheng Club. Huacheng hopes to find a better value -added space on the basis of finding high -quality authors and content through innovation and upgrading. At the same time, the development of innovative content development, in the situation of the booming of the new media, and avoiding weaknesses, exploring new development channels, actively integrating with various industries, and improving the production capacity of cultural content and the communication capacity of cultural products.

Zhang Zaijian, president of Jiangsu Phoenix Literature and Art Publishing House

"Breaking the circle" is about to discover the diverse value of literature

Under the impact of new reading methods, the rise of new readers, and the impact of new communication methods, excellent literary works are becoming more and more difficult to reach the public readers. The use of new technologies and new platforms can promote literary value to better realize. Phoenix Literature is currently building two platforms: one is the transformation platform of literature to film and television: we have established the "Phoenix Film Literature Publishing Center" to build a bridge for copyright transactions for literary creators and film and television producers; "Network Literature Publishing Platform", combined with China Mobile Migu Digital Media, Sweet Potato Network, Zhulang.com and other head network platforms to jointly build a complete network literature production and marketing and communication system to form online literature formulation, publishing, marketing promotion, and promotion,, promotion, and promotion of marketing, marketing promotion, and promotion, IP operations and other overall mechanisms. Through the discovery of the diverse value of literature, the literature really breaks the circle, has a wider and far -reaching impact, and gradually becomes the norm of our work.

Zhang Qian, editor -in -chief of Lijiang Publishing House

In terms of the proportion of literary brands in terms of rush to improve literary brands in terms of overall publishing structure and Chinese contemporary literary works, Lijiang Publishing House has shown it on the basis of a relatively small production market in 2016. Frequent situations. From 2016 to 2021, under the contraction of the scale of the book production of Lijiang Publishing House, the variety of contemporary literature in China has not increased, and the proportion of new book varieties will reach 20 % and 30 % each year (including the selection editor). We have also gained projects and awards such as the National Publishing Fund Project and the theme publishing of the Ministry of Central Propaganda. We have created good social and economic benefits and enhanced the literary brand of Lijiang. Lijiang also encountered some difficulties in the publication and dissemination of Chinese contemporary literature works. Chinese writers are now very market -oriented, and the profitability of publishing houses in the market is not the same as before. In addition, there are many new areas in the distribution industry. Cultivate new distribution teams and change new issuance concepts.

Li Yuncai, president of Shandong Literature and Art Publishing House

Concentrate the advantages of resources to form a linkage mechanism

Creating literary and artistic boutiques is also challenging for publishing houses. First, the advantages of local literary and art clubs are not obvious. The second is that the artistic boutique has large investment, low output, and high economic pressure. The "New Era Literature Climbing Plan" is to focus on concentrated resources, strong union, and overall coordination from many aspects such as writers' creation, editing, publicity, promotion, transformation of results, and foreign translations to form a linkage mechanism. Growing up and empowering the production of literary boutiques. From the perspective of publishing, we need to strengthen the following aspects: First, strengthen the planning of long novel topics. The second is to increase investment in funds and personnel. The third is to do a good job of propaganda translation.

Li Weichang, deputy president of Shanghai Literature and Art Publishing House

If you break through the circle, you have to open the "sheep rim" of someone else's house

The formation of the writer's team is a result, and it is also a common problem facing publishing houses. Because of market -based flow, most publishers concentrate their works during marketing, and it is difficult to form the overall and targeted planning of the writer. The biggest value of the "climbing plan" is "ladder", which builds a connection between topics, writers, publishers, and markets. But in order to truly expand the influence and break through the circle, you have to open the "sheep coil" of other people's houses, such as Douyin, B, Xiaohongshu, Douban, put our "sheep" in, and let them open Looking at the world outside the circle, the second may form a win -win cooperation. "Oriental Selection" is a good example in front of you. The live broadcast "Erguna River" sells nearly 500,000 copies. In addition to Code Yang, it is more important to develop hundreds of thousands of possibilities as "huge amounts of literary leaflets". Literary readers are of great significance.

Yuan Nan, Editor -in -Chief of the Translation of Linlin Publishing House

Create original boutiques in the world literature pattern

There are the following measures to translate Linye to build a literary quality. The first is to adhere to the professional and high -quality concepts and clarify the development strategy. Establish a World Literature Publishing Center, always adhere to the direction of "serious, classic, quality", and adhere to the ideas of selection of less and refined. The second is to consolidate the joint efforts of editing and marketing to create a new media era. From planning and composition to editing processing, decorative design, copywriting positioning, publicity and marketing, and channel strategies, the new media matrix is ​​effectively applied to the new media matrix, and each book is solidly to make readers and market influence. The third is to cooperate with the writers frankly. Considering the author's mind, helping the author solve difficulties from the professional dimension, and let the author be willing to give the new works of good works to the translation of Lin Club. The fourth is to actively promote the "going out" of original works to achieve practical results. The translation of forestry has "introduced the output" by the international copyright cooperation for several years; actively promotes the output of Chinese theme literature publication; vigorously realizing the copyright output that does not rely on funding has become a new highlight;

Wang Xiaole, chief editor of Zhejiang Literature and Art Publishing House

A book, open a world

With the further changes in the publishing format, the editing, printing, sending, and supply have broken the original concept boundary, and it is given more new content, and it is constantly accelerating. Marketing editors, digital editors and responsible editors allow the occurrence and spread of a book to reach different audiences in different forms in different platforms. On the one hand, the subdivision is increasingly valued, vertically cultivated, continuously breaks through the boundaries, and expands new publishing directions; on the other hand, contemporary publishing from works creation to marketing, publicity, and sales, further highlighting the systemicity, overall thinking becomes closely related important. For us, with the launch and implementation of the "New Era Literature Climbing Plan", it effectively participates in the joint linkage of writers' creation, editing, publicity, promotion, results transformation, and foreign translation. Let's promote the high -quality development of literature in the new era is a challenge and a responsibility.

Pi Jun, Secretary of the Party Committee and Chairman of China Youth Publishing Corporation

Express the era in the real world, observe the society

Whether it is Zhou Libo, a well -known writer who created "Mountains and Township", or Liu Qing, a famous writer who created "History of Entrepreneurship", is a huge book that records the footprints of the Republic of the Republic in the real world. True feelings. In the new era, Chinese youths have shown the characteristics and style of ideal and conviction, continuous improvement of knowledge literacy, and open -mindedness and self -confidence in psychological state. And feel. Their desire for expression is as strong as ever, and they are reflected in literature, and they have a tendency to despise reality and focus on subjective expression. Therefore, at the time of the "New Era Literature Climbing Plan" and "New Era Mountain Township Giant Change Creative Plan", we must not only guide professional writers and famous writers to participate, but also hope to guide more young literary enthusiasts and young readers to participate. Guide youths to life, express the times in the real world, observe the society, and use literary power to support the idealism of the new era. Writer Publishing House Editor -in -Chief Zhang Yali

Push a total of literary boutiques climbing the peak of literature

In the new media era, the publishing and dissemination of paper books has brought a direct impact and impact. Although our agency is actively promoting the digital transformation of traditional publishing industries, exploring the integration of media, cross -border integration, and trying to develop book resources. But there are not enough methods, the channels are not wide enough, and the awareness of innovation is not strong enough. In the future, writer publishing houses will further strengthen various measures to build literary boutiques: first, strictly control the publishing orientation; the other is to focus on the center, serve the overall situation, focus on the 20th National Congress of the Communist Party of China, and the poverty alleviation. To be stronger and the theme publishing; the third is to adhere to the concept of "boutique publication", continue to polish the "writer" brand, and climb the peak of literature; Strengthen team building, strengthen business training, and improve the comprehensive quality of editing.

Xu Chenliang, editor -in -chief of "Contemporary" magazine

The path guide the literary trend when it comes back to the first time

Literary publications are not only a platform for publishing works, but also the media that promptly promote new works and disseminate literary values ​​in a timely manner. The work of journal editing should be through the full excavation, carefully screening and effective dissemination of the work, and present the colorful, vibrant, and echoing the side of the times. In order to achieve "effective communication", in addition to improving the awareness of planning and focusing on major themes, we have a targeted manuscript and follow up with key works. Actively collect feedback from readers. The "Contemporary" magazine also plans to extend the radius of the publication through the "Contemporary" literary rally "and" Annual Literature Forum "and other activities to enhance the visibility of excellent works.

"Writer" editor -in -chief Zong Renfa

The climbing plan injects a new exploration vitality into the magazine of literature

The main support of the literary climbing plan in the new era is a long novel, which is very necessary. Long chapter often marks the literary height that a writer can reach. The challenge of the long story is also huge. The new era literature climbing plan will make young writers who want to write a long story to slowly write, and the platform we set up can relieve their worries. Of course, in terms of manuscript fees, the support of climbing plans is also necessary.

In addition, I want to recommend the new era literary climbing plan to support long -form natural literature or series of natural literature works. Natural literary writers need to conduct a long -term science inspection in a selected environment, and need to set up a village, and to establish a clear "sense of location", otherwise it is impossible to write literary works involving animals and plants. From the requirements of natural literature writing, it is necessary to give more support.

Lin Liying, general manager of China Book Import and Export (Group) Co., Ltd.

Let Chinese literature shine on the world stage

The China Writing Association is one of the core "going out" partners in Zhongtu Company. In recent years, the two sides work together to prefer the content works and output methods suitable for foreign countries to help literature work publish and spread and spread overseas translation. In 2020, Zhongtu Company cooperated with the China Writers Association to recommend 8 works of the "Literature Creation Project of Poverty Alleviation Theme Reporting Literature Creation Project" to overseas, which was issued to the world. In 2021, Zhongtu Company cooperated with the China Writers Association to build a multi -text database platform for Chinese literature with the help of the Beijing International Book Expo (BIBF) platform; Overseas "reader circle". Zhongtu Company is willing to work with the Chinese Writers Association, writers and friends, and publishing colleagues. By the media, by deep cultivation and promotion of Chinese writers and works, Chinese literature will shine on the world stage and climb the new peak of the new peak. Essence

Comprehensive report: Zhou Mo

Photography: Wang Jiguo

Content source: Chinese Writers Network

WeChat editor: Lu Yimeng

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