Official cultural and creative products invite you to visit Jinsan Beach Beer City

Simple and generous glass huts, all kinds of cultural and creative souvenirs ... Stepping into the Golden Beach Brewery City of the West Coast of Qingdao, your eyes will definitely be attracted by the official cultural and creative product store of the Qingdao International Beer Festival in the roadside. If you want to bring some souvenirs to retain the beautiful memories of playing in Beer City, then this must be a stop that you must not miss! As the official cultural and creative product store of the Golden Beach Beer City, this year is constantly new, bringing different surprises to citizens and tourists.

Newly designed cultural and creative products

Entering the store, a series of rich and diverse cultural and creative products are overwhelming. The clean glass wall is full of exquisite cultural shirts, and the shelves are full of daily necessities that combine the characteristic elements of Qingdao International Beer Festival, small fans, water cups, bottle bats, and so on. A open umbrella is placed in the corner of the shop, and the colorful color on it seems to flow under the sun, just like breaking the soil after the rain and making small mushrooms, showing the passion and vitality of the Golden Beach Beer City.

According to reports, the official cultural and creative product store of Qingdao International Beer Festival has currently sold more than 40 products, mainly for umbrellas, laptops, water cups, and world -drying sculpture cultural and creative ice cream products that meet the needs of tourists' daily life. And practicality. "At present, the best thing we sell here is this small fan, umbrella, beer, these are things that people are more needed during the beer city." Ding Xin, the person in charge of the third beer culture and creative design week project.

The official cultural and creative product store of the Qingdao International Beer Festival has eight sales points at the Golden Beach Brewery City, allowing tourists to enjoy the services provided by the store anytime, anywhere. The beer culture and creative products sold in the store are mainly designed by the Tsinghua Qingdao Art and Scientific Innovation Research Institute. According to the portrait of the main group of cultural and creative consumer groups, the Chinese -style series of beer festivals and creative design, the Qingdao West Coast Cultural Business Card Series Beroin The three types of design styles of Jie Cultural and Creative Design and "Hi Culture" cultural and creative design.

"Personality but not publicity, alternative but not alien, taste but not classic." The official cultural and creative product store strives to bring a refreshing experience to consumers. At the same time, beer products such as beer boxes and beer museums are sold. Combined with the characteristics of the Panacty Beach Beer City, visitors will bring tourists to bring their memories of the beer city.

Comprehensive reflecting the city culture of the West Coast

A number of products launched by the official cultural and creative product store of Qingdao International Beer Festival not only have beautiful appearance, but are close to the needs of tourists' lives, but also reflect the urban culture and characteristics of the West Coast New Area.

The reporter saw in the store that on the cultural T -shirt, the "Qingdao and the World Druster" sculpture blowing "May Wind" and "Made in Qingdao" four large characters are particularly noticeable; on the cultural and creative fan and key chain, the color The combination of graphics is very delicate. It is combined into the shape of non -heritage arts such as bamboo editing and the west coast nuclear carving, which makes people experience the charm of traditional culture in the passion of the beer city.

This year's Qingdao International Beer Festival Cultural and Creative Product Design, as part of the 3rd Beer Culture Creative Design Week, Tsinghua Qingdao Qingdao Arts and Scientific Innovation Research Institute team carried out preliminary surveys on the relevant cultural and creative cultural and creative cultural and creative culture of Qingdao International Beer Festival. Concept reflects openness, internationalization, and reflects future and fashion. In response to the needs and preferences of the main force of cultural and creative consumption, the style of cultural and creative products is selected as the three major themes of the West Coast Landmark Series, the Cultural and Creative Design of the West Coast Cultural Business Category, and the "West Coast Blue" series of product design. Cultural and creative products.

This design deeply excavated the urban cultural elements of the West Coast New Area, and selected many landmark buildings as design materials, including "Qingdao and the World Campaign" sculpture, Xingguang Island Grand Theater, Langyaitai Wind Area, Coral Bridge, and Phoenix. , China Railway World Expo City, etc., and artistic processing, reflect the theme of the "West Coast Gift" through poster design and icon elements. International business cards are fully introduced and promoted.

In terms of design style, the design style of the line surface focuses on more concrete landmark characteristics, vivid and clear; pattern design is applied to the design of cultural and creative T -shirts, canvas bags, laptops, postcards and other products, so that the landmarks on the West Coast are fashionable The lively form is presented on cultural and creative products; in color, the color of the ocean, flowers and plants, and landmark attractions is used as the main color, which combines the color matching of the beer festival atmosphere and non -heritage skills. Full of youthful vitality and passion to push traditional culture to the world.

Source | Guanhai News/Qingdao Morning Post reporter Zhang Xiaopeng intern Pan Yingwen Zhou Yifan Su Xinran Correspondent Liu Xiaozhe Li Xiaozhe

Edit | Junyi

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