Create again the size of the Asian professional beer competition. 2022 China International Beer Challenge perfect ending

Popular Network · Poster Journalist Geng Xiaoyue Qingdao report

On July 30, the 2022 China International Beer Challenge Awards Ceremony was held in the New Area of ​​Qingdao West Coast New District. 401 works won the Tianlu Award of different stars. This competition reached a record high in Asian professional beer events.

This competition was held during the 32nd Qingdao International Beer Festival (Cloud Beer Festival). It was co -sponsored by the China Wine Industry Association and the China International Beer Challenge Organizing Committee and Qingdao Huangdao Development (Group) Co., Ltd. 48 referees of the sequence of the Level Relicing Member, BJCP Aquinist, and the referee of the previous China International Beer Challenge referee participated in the review of the event. A total of 2616 effective entries were received in this competition, an increase of 27%from last year, and the number of works was the highest. The contest continues the strict criteria for judging in the past, and the "Five -Star Tianlu Award" representing the highest award is still waiting.

It is reported that the participating samples are evaluated according to the business brewing group and home brewing group. Each group is divided into 12 groups according to the style, including the International Laer Group, the special Lag group, the wheat beer group, the classic IPA group, the characteristic IPA group, the Potter/Seki group, the British/German -style Alle group, the Belgium, Belgium, the Belgium, the Belgium The El group, the Chinese -style beer group, the sour beer group, the flavored beer group, the low alcohol -free/gluten/other and the innovation/apple wine/honey wine group, covering 71 different styles such as retro and popularity. This competition Continue to win the largest beer professional event in Asia.

It is worth mentioning that the design of the competition system has aggravated the expressiveness of the Chinese beer group. In the Chinese style group, the competition encourages the participating brands to in terms of Chinese characteristics. Innovation has greatly stimulated the creative enthusiasm of Chinese winemakers, and has led to the innovation of Chinese beer categories.

"This year's contest, as the 32nd Qingdao International Beer Festival (Cloud Brewery Festival) at the same period, we give full play to the brand linkage influence of the two major IPs, innovate the" off -site evaluation, online presentation 'to run the competition model, and achieve A lot of dazzling results. "Liu Shuwu, chairman of Qingdao Huangdao Development (Group) Co., Ltd. introduced that the wonderful moment of this competition will be used as an important part of the closing ceremony of the Cloud Beer Festival. , Continue to increase the popularity and influence of the "Qingdao International Beer Festival" and "China International Beer Challenge".

The CBC China International Beer Challenge was born in 2018. It is one of the professional and influential beer professional events under the guidance of the China Wine Industry Association. "Winer, the beauty of heaven." Since the holding of the competition, it has greatly promoted industry exchanges, leading industry innovation and diversified development, shortening the distance between the industry and consumers, and opening up a new journey for the development of Chinese beer development.

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