Buy fashion | Balenciaga opens the brand global flagship store in Chengdu, LANVIN push Qixi interactive game

Cover reporter Li Xuedan

The new luxury retail experience Balenciaga opens the brand global flagship store in Taikoo Li, Chengdu

The unique architectural structure emphasizes the brand's innovative Raw Architecture (primitive architectural style) design concept. Balenciaga's new brand global flagship store officially opened on July 30, bringing a new luxury retail experience.

At the same time, the architectural style is perfectly integrated with the surrounding atmosphere full of traditional Chinese aesthetics. The external reference of the entire building is a traditional architectural structure of rural walls, while the indoor design inspiration comes from the buildings that are abandoned, built and demolished in the city.

The new space has a total of 552 square meters. The staircase in the center of the store divides the entire building into two floors. There are multiple turning platforms on the stairs. The inside is a steel frame structure and the outside is a glass panel. The facade of the flagship store consists of two floors: the outer floor is a floor -to -ceiling -type all -glass curtain wall system, and the inner layer is a special cement plate steel frame with a product display window. The interior decoration of the store deliberately presents a "unfinished" state. The ground and walls have a special texture plate with special texture, showing the effect of wear, stains or cracking; ; Artificial leather seats are damaged and deformed by designed.

Balenciaga's latest men's and women's clothing, shoes, bags, accessories, jewelry and glasses series are set off by a rough monochrome background. In addition, in order to cooperate with the opening of the new store, a series of exclusive products will be released in the store, including the CITIES city series environmentally friendly coffee cups printed with Balenciaga Chengdu. The design is inspired by the dresses of Balenciaga's advanced custom collection works, and the shiny diamond suede version Classic handbag. At the same time, the first brand logo printed drilling handbags and high heels, beads embroidered lambskin Hourglass handbags, limited edition Paris sneakers, diamonds inlaid denim clothing and brand logo printed embroidered elastic sweater, letters B necklace and brand logo style The jewelry, as well as the jacket created by upgraded recreational leather and the new fashion show from the autumn 22 series release show.

As an important work of the Balenciaga Art In Stores project, the devices created by Dutch artist Tejo Remy are also unveiled in the store, including two functional benches customized by monsoon fabrics that are not sold.

Creative Interactive LANVIN launched the "Zhen" Heart Capsule Series Tanabata Interactive Game

With the listing of LANVIN "Zhen" Heart Capsules, Lanvin searches from the unique Chinese folk culture source, and combines the iconic elements of fashion and accessories, and the classic genetic design of the Lanvin brand. The ingenuity setting helps everyone to be familiar with the capsule series and Lanvin brand culture.

The main vision of the applet is composed of a series of delicate illustrations with obvious decorative styles. The style of painting and screen color is also aimed at the beginning of the founding of Mrs. Jeanne Lanvin. Interactive game links have gravity induction digital technology. Users can refer to the operation prompts. Contrast the screen or flip or tilt the phone to operate the "golden needle" to interact with LANVIN classic pearls and daisies. think.

Burberry will return to London Fashion Week

According to the preliminary schedule of September 16th to 20th released by London Fashion Week, more than 110 designers have confirmed to participate. Among them, Raf Simons is the first time, and Burberry will return to London Fashion Week. The designers who attended were Emilia Wickstead, Ericm, JW Anderson, Huishan ZHANG, Molly Goddard, Rejina Pyo, Roksanda, and Simone Rocha. The final timetable will be confirmed in mid -August.

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