Policy support+industry guidance, sword refers to the development of 100 billion -scale Sichuan prefabricated vegetable industry to usher in a strong air outlet

In recent years, my country's prefabricated dishes industry has entered a period of rapid growth. According to the data of Ai Media Consultation, from 2019 to 2021, the size of my country's prefabricated vegetable market increased from 244.5 billion yuan to 345.9 billion yuan. It is expected that the size of my country's prefabricated vegetable market will exceed trillion yuan by 2026. In order to grasp this industry's air outlet, provinces and cities have successively introduced relevant policies, trying to get a piece from this trillion big cake.

As a large food province, Sichuan has a unique first -mover advantage in the development of the prefabricated vegetable industry. At the previous Sichuan Province's prefabricated vegetable industry development and promotion meeting, Sichuan made it clear that by 2025, the scale of the prefabricated vegetable industry in the province would reach 100 billion yuan. To achieve this goal, Sichuan has already made corresponding layouts in prefabricated dishes in terms of policy support and industrial guidance.

Prefabricated vegetable production line Source: Interviewed Objects Figure Plan Picture

Sichuan -style pre -production market prospects are broad

The spicy and delicious boiled meat slices, the pink meat of the rice, and the classic Mapo tofu, each Sichuan -flavored dish makes the population water flow, and the aftertaste is endless. Ai Media Consultation data shows that among many prefabricated dishes, that is, cooking prefabricated dishes are most popular among Chinese consumers; Chinese consumers prefer prefabricated vegetable products with shorter shelf life; among the eight major cuisine, Sichuan cuisine prefabricated dishes are even more affordable Consumers' love accounts for about 58.4%of all vegetables.

Related data show that as of now, there are nearly 700 prefabricated vegetable manufacturers in Sichuan, and the output value has achieved about 70 billion yuan in 2021. It is estimated that by 2025, the scale of Sichuan's prefabricated vegetable industry will reach about 100 billion yuan.

"Sichuan cuisine is famous for the world, with deep cultural origins and a wide range of mass foundations. This is an important support for the development of Sichuan's prefabricated vegetable industry." The brand leader of Tie Raidi Valley told "Daily Economic News" reporter.

He pointed out that Sichuan has many unique advantages in the development of the prefabricated vegetable industry. For example, Sichuan is a large agricultural province. It has sufficient livestock and poultry meat, vegetables, and special condiments, which provides rich resources for the development of the prefabricated vegetable industry.

In 2021, the Sichuan food and beverage industry spans the trillion steps for the first time, becoming the second trillion industry after the electronic information industry, of which the development of prefabricated dishes is relatively prominent.

"Sichuan cuisine has a wide range of materials, diverse dishes, changing tastes, good penetration, and brand competitiveness. Taking Sichuan -style prefabricated dishes as the starting point can solve the regional characteristics of general prefabricated vegetable companies." The closing price was 9.92 yuan, and the market value was 10.738 billion yuan) Ma Yuansu, the director of public relations, also said before. He claimed that this was an important reason why Longda Foods first deployed Chengdu and aimed at Sichuan flavor.

On the basis of the industry, the Sichuan Provincial Government has long supported the development and production of agricultural product processing, prefabricated food, and industrial dishes. There are already a number of prefabricated vegetable companies that have influence and competitiveness across the country.

"Daily Economic News" reporter noticed that large food companies inside and outside Sichuan Province have a deep layout in the prefabricated field. The products of these companies have a common feature: based on Sichuan flavor.

Ru Xinxin (SZ000876, closing price of 15.75 yuan, market value of 70.955 billion yuan), prefabricated vegetable products, "Beautiful Foods", which are brands, cover braised pork, fish flavor shredded pork, Japanese curry chicken, etc. It has become a "explosion". In 2021, the sales of Xiaocai Meat of New Hope Liuhe exceeded 1 billion yuan to enter 60,000+home restaurant stores. Sichuan Economic Net reported that high -gold food output value of prefabricated dishes last year reached 1.2 billion yuan.

"Beautiful Food" official flagship store picture source: screenshot of third -party shopping software

Little Crispy Pork is also one of the main products of the Glory Valley. According to the above -mentioned brand leaders, the prefabricated vegetable sector of the Glory Valley has increased by more than 50%year -on -year revenue from January to June this year, of which three large items sold more than 100 million.

Anai Food (SH603345, closing price of 149.04 yuan, and a market value of 43.713 billion yuan) under the Shanghai Stock Exchange's listed company. According to reports from the Sichuan Daily, Sichuan Anjing has made production plans for products such as sauerkraut fish, Gongbao beef, and Dongpo meat.

Chen Mengjie, chief strategist analyst of the Guangdong Institute of Cycilities, told the reporter of "Daily Economic News" that with the acceleration of the rhythm of residents, the development of the home economy, and the catalysis of the special background of the epidemic situation, the prefabricated dishes are convenient and efficient. Gradually ushered in a period of rapid growth. Compared with developed countries, the overall penetration rate of my country's prefabricated vegetable market is still at a low level, and the potential for growth in the future is huge. At present, various provinces in China are also actively optimizing related industrial policies, with a view to establishing a starting advantage of the development of the prefabricated vegetable industry.

"We believe that the prediction of the development of the prefabricated vegetable industry is mainly based on two aspects of consideration. On the one hand, it is the local resource endowment, such as the types and output of agricultural products, production, and income levels. The construction of ecosystems such as industrial parks, cold chain logistics, food testing and other ecosystems will provide high -quality support for the development of the prefabricated vegetable industry. Based on the above considerations, some agricultural products, vegetable culture and other resources are outstanding, coupled with high economic level, consumption is more diversified In areas such as more comprehensive industrial ecology, the gathering effect of its prefabricated vegetable industry will be more manifested. "She said.

Policy support and construction industry development highland

In the concept and policy support of prefabricated vegetables, Sichuan is at the forefront of the country. As early as 2017, Sichuan had compiled the "Sichuan Sichuan cuisine Industrialization Industrial Technology Roadmap". In 2018, in order to solve the problems of Sichuan cuisine "unable to standardize and the quality of the store", the General Office of the Sichuan Provincial People's Government issued the "Sichuan Province Promoting Sichuan cuisine's Three -Year Action Plan", which clearly promoted the "going global" of Sichuan cuisine catering enterprises. Encourage Sichuan cuisine to set up international standards for the benchmark, improve product quality, and improve market share. In 2020, the Sichuan Provincial Department of Science and Technology launched a key research and development project of the research and development of key technology research and special product development of Sichuan cuisine.

"It is recommended that the government must put scientific and technological support in an important position in the process of comprehensively supporting the development of the industry." Che Zhenming, a professor at the School of Food and Biological Engineering, the School of Food and Bioengineering, Xihua University publicly stated publicly. In his opinion, the prefabricated vegetable industry is booming in the final analysis. At present, the basic research in the pre -production field is relatively weak, many mechanisms are still unclear, many technologies are not mature, and many equipment still needs to be developed. Supporting and promoting is far from enough. It is necessary to stimulate the enthusiasm and driving force of the majority of scientific and technological personnel, strengthen collaborative innovation, enhance the level of prefabricated vegetable industry, and enhance industrial vitality.

"Daily Economic News" reporter noticed that all enterprises and institutions inside and outside the Sichuan Province have established a "industry -university -research" innovation platform to provide strong technical support for the development of prefabricated dishes.

In August last year, Longda Food signed a cooperation agreement with Xihua University to jointly build the "Sichuan cuisine Industrialization Technology Research Institute" to jointly promote the breakthrough of key technologies of Sichuan cuisine industrialization; in May this year, Chengdu University and local food companies jointly established "Chengdu University-Golden Food Sichuan-flavored pre-production research institute "is the first domestic Sichuan-flavored pre-production institute; Sichuan University and Dazhou Tongchuan District Government jointly created" Sichuan University (Dazhou) Sichuan cuisine High-tech Industrial Park ".

Photo source: Photo Network-500938273

In addition to policy support, Sichuan has worked in the construction of the Sichuan cuisine processing park in recent years, promoted the construction of key projects in the Sichuan cuisine industry, and cultivated the backbone of Sichuan cuisine processing backbone.

For example, the Sichuan Provincial Department of Economics and Information Technology accurately exerts the four aspects of the four aspects of planning, the main body of the market, the promotion of industrial innovation, and the construction and development platform. The Enterprise List also issued the "Sichuan Provincial Agricultural Products Processing Measures for Promoting Key Enterprises of Rural Revitalization", and fully supports the prefabricated vegetable industry to become bigger and stronger. The provincial -level agricultural product processing demonstration parks such as Kuuduchuan Cuisine Industrial Park, Meishan "China Kimchi City", Wusheng Hot Pot Industrial Park, Hanyuan (Zanthong) Essential Processing Industrial Park have received industrial development funding support.

"As far as I know, the government has introduced relevant policy support in prefabricated vegetable industrial parks and brand building in the prefabricated vegetable industry park and brand building. He also revealed that by the establishment of a platform for the development of the Sichuan prefabricated vegetable industry, the government promoted the prefabricated information, technology and talent exchanges and cooperation between the industry.

In some cities in Sichuan, some layouts around the prefabricated vegetable industry chain are also forming rapidly.

According to data from the Chengdu Economic and Information Technology Bureau, at the end of 2021, there were 71 prefabricated vegetable processing enterprises above designated size, more than 500 prefabricated dishes have been developed, and the industry scale reached 11 billion yuan. Seven parks such as carrying land and Tianfu Modern Seed Industry Park are the multi -level cross -regional industrial development pattern of coordinated development. Ziyang City is based on the advantages of food and beverages and other characteristic industries. Choose prefabricated dishes as one of the directions of the force, and conduct targeted investment in upstream and downstream enterprises in prefabricated dishes, improve the industrial chain, and accelerate the development of enterprises. In addition, Leshan, Zigong, Suining, and Meishan are planned to have prefabricated vegetable industrial parks, and others are also acting in some cities and states.

Six major measures strengthen industry guidance

According to Chen Mengjie's understanding, the development of my country's prefabricated vegetable industry is still in its infancy. Although the potential is huge, there are still many shortcomings in the industry's safety standards, cold chain transportation, and rich taste. First, the current pre -product penetration rate in the market is low. From a single restaurant, the SKU of Chinese restaurants is usually above 100, and the current prefabricated dishes have the highest penetration rate in cooking meat products, which is difficult to provide rich category choices; Second, cold chain logistics is the basis for prefabricated dishes. In the prefabricated dishes, there is strict requirements for cold chains, namely cooking food and food, while the first two have higher requirements for anti -corrosion. At present, the domestic cold chain logistics technology The development of the prefabricated dishes has a certain restriction. Third, the policy level has not yet formed the prefabricated vegetable industry standards and quality specifications, which leads to poor products and poor quality stability, which leads to consumers questioning the taste and hygiene of prefabricated dishes. develop.

Based on the problems existing in the prefabricated vegetable industry, benign constraints and guidance of the industry are imminent. The Sichuan Provincial Prefabricated Cuisine Industry Alliance came into being.

On June 30 this year, the Sichuan Provincial Prefabrication Industry Development and Promotion Association, hosted by the Sichuan Provincial Department of Economics and Information Technology, was held in Chengdu. At the meeting, the Sichuan Provincial Pre -production Industry Alliance was officially unveiled. The establishment of the alliance aims to build a development platform, fully support the development of the prefabricated vegetable industry, and promote the high -quality development of the Sichuan prefabricated vegetable industry.

The Sichuan Provincial Prefabricated Cuisine Industry Development and Promotion Association Picture Source: Every reporter Zhu Wanping Photo according to the plan, in the future, Sichuan will further consolidate the high -quality development of the prefabricated vegetable industry in the future.

Specific measures have also been clear. The first is to strengthen industrial clusters, compile the development guide of the Sichuan prefabricated vegetable industry, and accelerate the creation of a batch of tens of billions of prefabricated vegetable industry clusters; the second is to cultivate high -quality enterprises, establish provincial -level high -quality prefabricated vegetable enterprises to cultivate libraries, strengthen financial support, support conditions with conditions, and support conditions. Prefabricated vegetable companies have carried out mergers and acquisitions and reorganizations to create a group of pre -production leading companies with influence and competitiveness across the country. The third is to enhance innovation capabilities, dynamically release the core technology research catalog of key areas of prefabricated vegetables, and incorporate the support scope of technological innovation projects.

The fourth is to strengthen brand building, build a pre -production pre -production public brand, and cultivate a number of characteristic benchmark brands in key areas and segments; fifth is to expand market space, play the role of "Tianfu Cloud Sales" platform, promote the "offline experience+platform Sales+live broadcasts+short videos "omni -channel circulation models, etc.; Sixth is to ensure food safety, promote the formulation of local standards such as prefabricated dishes, production, packaging and other local standards, and encourage the formulation of prefabricated dishes group standards and corporate standards.

"I believe that under the leadership of the Provincial Party Committee and Provincial Government and the competent authorities, there are scientific coordination and active services of industry associations and industry alliances. The brand advantages and cultural advantages of the brand are transformed into the development advantage and significant economic advantages of the prefabricated vegetable industry, making the prefabricated vegetable industry a new growth pole in the food and beverage sector in the "5+1" industry layout. Said at the promotion meeting.

The person in charge of the above -mentioned Uingri Valley brand also believes that with the development of both ends of supply and demand, the rapid development of the cold chain logistics system has greatly extended the storage time of semi -finished vegetables. On the basis of satisfying the taste and taste, its ingredients are more secure and will become a new choice on the table of Chinese people. "With the continuous acceptance and recognition of prefabricated dishes in the market, my country's prefabricated vegetable industry will enter the development of development. The fast lane, the market size is expected to maintain double -digit growth. "

Daily Economic News

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