More and more Yuechi products reach the Internet to touch the "electricity" more than 6,000 net merchants to drive national demonstration counties 丨 Millennium Yueyuechi

Cover news reporter Zengye Yuechi County Commercial Bureau's picture

In the first half of 2022, the e -commerce transaction volume of Yuechi County, Guang'an City, Sichuan Province achieved 444 million yuan. Throughout 2021, the county realized 887 million yuan in e -commerce transactions. "Under the impact of the epidemic, it is not easy to achieve more than half of the time and half of the task." The relevant person in charge of the Yuechi County Commerce Bureau said that in the second half of the year, with the support of the series of incentive policies, the county's e -commerce industry is full of vitality, and it has already been vibrant. Show a high -speed growth trend.

In recent years, Yuechi County has insisted on e -commerce as an important starting point for promoting "economic transformation, industrial upgrading, and improving people's livelihood". road". In the first half of this year, the county's performance was happy: Food and oil -based agricultural network retail sales of 40.32 million yuan, an increase of 47.52%year -on -year; the total number of online companies reached 6,214, an increase of 12.21%year -on -year.

Yuechi E -commerce Industrial Park

Cultivate more than 6,000 online vendors

18 e -commerce brands have been bred

"At present, our company's flagship stores opened on large -scale online sales platforms such as Tmall and JD, and the daily sales volume of 'Lotus Bridge Rice Fan" can reach tens of thousands of orders. "Yinfeng Food has grown from the local area of ​​Yuechi County The rice noodle production enterprise is also the "leader" company of Yuechi rice noodles. Xu Bin, chairman of the company, told reporters that in order to expand the online market, they also set up a online sales team to be responsible for specific operations.

This company conforms to the trend of e -commerce development. Since 2016, it has touched the Internet "electricity". It adopts network information release and cooperation with third -party e -commerce platforms. , Zhaile.com and others reached cooperation. At the same time, the company has also established online platforms such as "Lianqiao Mi Fan Tmall Flagship Store", "Lianqiao Mi Fan Jingdong Flagship Store" and "Lianqiao Yunshang". Through online sales, it is easy to sell Yuechi rice noodles to all parts of the country.

Specialty Supermarket in Yuechi E -commerce Industrial Park

There are many companies like Yinfeng Foods in Yuechi County -there are more than 30 types of specialty tourism products such as Yuechi Special Qu and Huanglong Gongmi in the county. There are 35 types of cultural and creative products; there are more than 50 specialty snacks such as Yuechi rice noodles and Guxian Dans. The rich Yuechi products laid the foundation for the development of the e -commerce industry.

According to the relevant person in charge of Yuechi County Commerce Bureau, as of the end of 2021, there were 59 registered e -commerce companies in the county (13 key e -commerce companies), and 6,184 online merchants were cultivated. 18 e -commerce brands such as Foods. "Local specialty products are mainly processed agricultural products, including Lianqiao rice noodles, Guxian Dans, Yuechi special song, etc., and the annual online sales exceeded 30 million yuan."

"Maker" office at the e -commerce incubation center

Promote e -commerce into the countryside

Plumb the national demonstration county card

Yuechi County is a national -level e -commerce demonstration county. In recent years, Yuechi County has created the county e -commerce public service platform and innovated the supply channels of agricultural products, upgraded the county logistics distribution center, promoted the cooperation of "delivery of business posts" to integrate resources to achieve common distribution, and continuously improved the county rural tertiary e -commerce logistics logistics service system.

Relying on national e -commerce comprehensive demonstration projects, Yuechi County builds 1 e -commerce industrial park, 1 county -level logistics distribution center, and 50 logistics distribution stations in accordance with the three -in -one construction concept of "county+township+administrative village". There are 350 e -commerce stations, forming a "one park multi -station" (e -commerce industrial park, rural e -commerce service station) pattern to achieve full coverage of urban and rural e -commerce service networks.

This year, Yuechi County promoted the "village goods into the city" through the "offline purchase+online sales" method, and used new videos and live broadcasts such as new carriers to open agricultural products sales, and empower farmers to increase their income and become rich. From January to April this year, Yuechi County realized a retail sales of rural networks of 26.68 million yuan, an increase of 79.98%year -on -year. Enterprises such as Yinfeng Food, Jundao Food have established a model of "farmers+bases+production+e -commerce", and live sales achieved sales of 10%year -on -year sales.

According to statistics from Yuechi County Commerce Bureau, in the first half of this year, Yuechi County e -commerce transaction volume was 444 million yuan, an increase of 11.68%year -on -year; online retail sales were 245 million yuan, a year -on -year increase of 14.73%. The retail sales of agricultural products mainly based on grain and oil were 40.32 million yuan, an increase of 47.52%year -on -year, and the number of online companies increased to 6,214, an increase of 12.21%year -on -year. E -commerce drove 20,400 employment.

"Maker" after participating in salon activities

Gathering energy to promote development

Make the future full possibility

Yuechi E -commerce Industrial Park is a sub -project of the "National Second State of E -commerce Entry Entry Entry Rural Comprehensive Demonstration County". It opened the park on January 19, 2016. In the park, there are not only warehousing and logistics areas, e -commerce exhibition centers, big data centers, specialty supermarkets, but also Maker Salon Live Center, Public Road Show Hall, Incubation Room, etc.

In the past 6 years of the park operation, through the promotion of promotion, maker salon and maker activities, the docking of the enterprise and the technology financial platform, the guidance of entrepreneurial mentors and intermediary agencies, it has accumulated more than 300 enterprises and more than 3,000 trainers. The park has been awarded "the Second Star -level Star -Class Tiandi", "Sichuan Electronic Commerce Demonstration Base", "Sichuan Provincial Science and Technology Enterprise Incubator", and was rated as the "Sichuan Provincial Entrepreneurship Incubation Base" in December 2021.

Yuechi E -commerce Big Data Center

"As of June 2022, the park has settled in more than 250 companies to solve more than 2379 employment." Park staff introduced that they introduced more than 10 well -known companies including Alibaba Rural Taobao and Qianshu Wenchuang to settle in, successfully hatched He, and successfully hatched He. 59 local e -commerce companies such as e -commerce, Jundao Food, Lin Dian Agriculture, Youji Food, and other local e -commerce companies. Yuechi E -commerce Industrial Park has gathered momentum for the development of the county's e -commerce industry. At the same time, it has also promoted the transformation and upgrading of local processing enterprises and extended the industrial chain. At present, with the help of Yuechi E -commerce Industrial Park, Yuechi County has the development of agricultural investment group, Lin Dian e -commerce, Yinfeng Food and other companies to achieve the development of "production+processing+online sales" E -commerce sales of more than 1,500 million yuan. In 2021, the county's service -oriented network retail sales achieved 208 million yuan, an increase of 24.08%year -on -year.

The prosperity of Yuechi County's e -commerce industry has spawned many emerging formats to take root. Cloud Live, Cloud Entertainment, Online Travel ... In the future, there are more possibilities.

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