Trade data for China is "bleak"!What should I do if Australian companies are lost in the Chinese market?

[Global Times Special Journalist in Australia, Daqiao Global Times reporter Yang Shasha] "Australia's total export of wine to mainland China last year fell 97%year -on -year!" Wine suffered a "devastating" blow last year. The Australian media reported that because the wine "lost the Chinese market", the operator of the Australian winery could only watch the grapes rot in the ground. Not only wines, barley, lobster, etc. are in the field of anti -dumping measures by the Chinese Ministry of Commerce, and Australian companies are not good. "Global Times" reporters interviewed a number of Australian companies in Australia, which are exported to China in Australia, lobster and other products. Listening to them, how many twists and turns have been experienced after the Chinese and Australian relations have deteriorated.

Australian Grape Manor Picture Source Vision China

Wine returned to ten years ago

According to the Australian News reported on July 26, the export of Australian wine fiscal in the first fiscal year to China fell to A $ 24.6 million (about 116 million yuan), which was far lower than the average year of AUD 1.1 billion in the past few years. The latest data from the Australian Wine Administration shows that China is no longer the largest export destination of Australian wine, and now China only accounts for 1%of Australian wine exports.

Lanniste Wine Group, located in Adelaide, the capital of South Australia, is one of the major companies in Australia's exports to Chinese wines. Wu Hongyi, general manager of the company, told the Global Times special reporter that the Lannister brand set a record of 2 million bottles of wine exports to China in 2019. In the first half of 2020, even due to the influence of the new crown pneumonia, the company still achieved the results of 500,000 bottles of wine to China in the second quarter. In the second half of 2020, after the Ministry of Commerce of China conducted an anti -dumping case investigation of imported related wines originating in Australia, the export situation turned sharply. In 2021, the export of Chinese wine was completely "zero". According to his understanding, most of Australia's companies that exports Chinese wine exports are mostly similar.

It is even more optimistic in terms of price. The price of wine in Australia's wine has been almost "cut" since 2020 and has basically returned to the level of 2012. According to the Australian "Pioneer Sun" report, Australian grape growers said that the price of wine red grapes this year dropped from A $ 550/ton in the previous season to as low as A $ 300/ton. Even if it is such a low price, grapes are still slow -selling in the local area.

Wu Hongyi said that although Australian wine growers and exporters have tried their best to develop new markets in the past two years, such as Japan, Singapore, Vietnam, and Europe and the United States, from the current situation, it can be said that "the effect is very small." A few "Supreme" -level high -end wines can still open a certain situation in traditional European and American traditional markets and emerging Asian emerging markets, but it is difficult to seize market share with low -priced products that account for the main position of wine exports.

Wu Hongyi recalled that since China has reduced tariffs on Australian wines in 2012, Australian wines have ushered in a period of rapid rise in the past 8 years. Among them, 2019 is the "golden year" of Australian wine exports to China. At that time, thanks to the "Sino -Australian Free Trade Agreement" implemented zero tariff policy for Australian wine, Australia surpassed France for the first time in history and became the largest source of wine imports in the Chinese market. According to a report released by the Australian Wine Administration, Australian wines in 2019 have increased by 12%to the Chinese market (including Hong Kong and Macau), a new high of $ 1.28 billion. Wu Hongyi believes that it is very difficult to find a market for replacement in China for a year or two.

In the interview, Wu Hongyi specifically mentioned the "injury" that Australian wine exporters have experienced together in the past two years, which is the Chinese market that has worked hard for more than ten years. Chile and South Africa and other countries occupy an empty country. Wu Hongyi said that almost all Australian wine growers and exporters are looking forward to China's anti -dumping measures for losing Chinese wine. He said that many exporters understand that the root cause of this measure is not in the Chinese side, but some practices of the former Australian governments have led the Australian -China relations to the decline of the decline in deterioration. However, after the Labor government came to power, the proper adjustment of the way of relations with China also allowed Australian export companies to see a hint of dawn.

"Now lobster is sold as fish"

Compared with wine, Australia's lobster, barley and beef producers realize the situation of "two days of ice and fire". During the interview, an Australian businessman who was engaged in seafood exported bitterly smiled bitterly, which was only seen in high -end restaurants, and now it has been sold in the local supermarket. During the new crown pneumonia's epidemic, a number of "Australian Dragon" group purchase groups have more "Australian Dragons" groups in local Chinese mobile phones in Australia. It turned out that the "Australian Dragon" with more than 100 A $ 100/kg is now about $ 60/kg, becoming a "home -cooked dish" on the dining table of the locals.

According to a special reporter from the Global Times, at least ten businesses engaged in the export business of Chinese lobster in Melbourne are closed because the Chinese market presses the "suspension keys". When the fish is sold ". Some people in the industry said that Australian barley exporters are facing difficulties and lobster exporters. China implements a license system for Australian barley export enterprises. According to his understanding, only 3 Australian barley exporters have not yet expired. Merchants in the industry are currently in anxiety waiting for the recovery of China -Australia relations. In contrast, beef is special. Due to the epidemic, many Australian slaughterhouses and meat processing companies lack employees, and beef production has been seriously affected. Australian beef exports to high -end markets such as the United States, Japan and Europe all year round, and is currently in short supply. Some exporters told reporters that they are now a factory for them, and it is difficult to enter more goods.

When will there be a turnaround

After the new Australian government came to power, officials in charge of international trade also showed expectations of restoring Australia and China trade. According to the British "Guardian", the Minister of Trade Farrell has "extended an olive branch to the Chinese" many times, hoping to use the "compromise situation" or "alternative method" to resolve the trade dispute instead of falling into the World Trade Organization framework. The disadvantage of the lawsuit.

"After the new Australian government came to power, whether the Sino -Australian trade may have a new turnaround, the initiative is in Australia." Hu Qimu, the chief researcher of the Sinosteel Economic Research Institute, said in an interview with the Global Times reporter on the 1st. In the field of exports, the Australian side actively improved its willingness to trade China so strong. Product exports represented by wine accounted for a smaller Australian GDP share, and related companies such as wines were not very lobbying in Australia. In addition, products such as wine and lobster are not traditional necessities in China. China is easy to be imported from Southeast Asia and RCEP (the "Regional Comprehensive Economic Partnership Agreement").

According to Xu Yuanjing, a researcher at the Australian Intelligent Curie Research Institute, Xu Yuanjing believes that the transformation of the Australian tone is no longer the "bust" of the Morrison government, which is a major event for China. Although it is difficult to obtain consensus on other issues, China Australia may take the lead in progress in trade.

- END -