Tibet Mangkang: Plateau wine industry gradually becomes a "purple business card"

Author:Xinhuanet Time:2022.06.16

Xinhua News Agency, Lhasa, June 16th: Tibet Mangkang: Plateau wine industry gradually becomes a "purple business card"

Xinhua News Agency reporters Cao Jian, Chen Shangcai, Fan Fan

"There is a song on the tall snow mountains, singing under Baiyun, and respecting this glass of blessing wine, I hope you have a lot of joy!" In the farmer's courtyard, accompanied by the cheerful Tibetan toasting song, the dark red wine swaying in the tall cup, pushing the cup to change the happy singing room to the distance.

In the Naxi National Township, almost households grow grapes and every family will make wine. The history of local wines has been produced for more than a hundred years. Now the grape industry has become a well -known "purple business card" for the Naxi ethnic hometown.

"The rose honey grapes planted here are dark red, sweet and sweet. After screening, cleaning and natural fermentation, there will be this glass of wine in front of them." The enthusiastic hospitable Guorazma helped the guests pour the wine, While introducing, wine has become a local local native. In addition to its own drinking, it will also sell tourists from south to north. This has become a new way for many villagers to become rich and increasing.

In the Naxi National Township, the wine industry not only has the "single fighting" of the villagers, but also the demonstration leadership of the leading enterprises, thereby driving the dividends brought by more villagers to share the development of the industry.

Between the lush canyons, a modern winery in Zangdong Treasure Wine Co., Ltd. in Mangang County is particularly noticeable. "The company has developed 10 products such as crystal orange wine, dried red and dry white. It has an annual output of more than 200 tons of wine and an output value of more than 30 million yuan." Luo Luo, chairman of Mangang County Tibetan Treasure Wine Co., Ltd. Matsumi said.

Talking about why the wine industry is used as an entrepreneurial direction, Luo Songci believes that the unique natural conditions and other feelings are two important reasons. "We belong to the dry hot river valley, suitable for grape growth, and the color of glyphosin, phenols, soluble solids, etc. in grapes are relatively high. At the same time, organic foods from high altitude and plateau The important reason for favors. "Luo Songci said, which made him believe that high -quality wines can be produced here.

"I hope that more people can taste a strong fragrance from the plateau." Luo Songci said that in order to achieve this goal, he deliberately went to the Northwest Agricultural University to study in grapes and wines. Ten 10,000 yuan started to start a business. "To let Yanjing wine out of the mountains, we must first introduce modern technology into Dashan."

With the development of enterprises, the income increase effect has gradually emerged. Many wine companies in Mangang County have driven the nearby townships to plant grapes through the model of "Enterprise+Association+Base+Farmers". According to statistics, the grape planting scale in the county has reached more than 10,000 acres, and the average income increase of more than 8,000 yuan.

Mangkang County has strongly supported the wine industry as a key characteristic industry. At present, there have been 6 wine companies, and "Mangkang Grape" has been certified by the national agricultural product geographical indication.

"Combined with the development of the tourism industry, Mangang Wine Culture has a lot of promotion. The company plans to build a winery, expand the wine cellar and exhibition hall, attract tourists to sightseeing and leisure, and experience through online and offline interactive experiences. Plateau wine culture. "Luo Songji said.

[Editor in charge: Zhan Jing]

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