Shandong: Rural tourism follows the trend and write a new chapter of revitalization

Author:Cultural Tourism China Time:2022.08.02

The Shandong Provincial Department of Culture and Tourism announced at the end of July to announce the list of key rural tourism villages in the province in 2022, with a total of 56 application units. According to the person in charge of the Resources Development Office of the Shandong Provincial Department of Culture and Tourism, the selection aims to help comprehensively promote the strategy of rural revitalization and improve the quality and comprehensive benefits of rural tourism development. In recent years, Shandong has actively promoted the high -quality development of rural tourism, strived to do a good job in poverty alleviation and effective connection with rural rejuvenation, and strive to create a tourism model for rural revitalization.

▲ Su Rui, a key village in rural tourism villages in Jining City, Shandong Province

More foreign guests come to the village

Entering the summer, Wang Lao Village, Xueyan Street, Laiwu District, Jinan City ushered in a group of foreign tourists.

"In the past, although the village was good and the environment was beautiful, the traffic was inconvenient, and the industrial structure was single. The construction of the park and Wang Laocun vigorously developed rural tourism, which not only improved the living environment of the villagers, but also created an employment position at the door.

The vast Qilu land, every countryside, is a unique "cultural IP". With the huge market for rural tourism, the Shandong Provincial Culture and Tourism Department strengthened the top -level design, highlighting the regional characteristics of each village, and adapting to local conditions and guidance of the situation.

Garden River Village, Wujing Town, Lintong County has the eye -catching red history. In 1942, the Communist Party of China, the Misi District Committee of the Communist Party of China secretly developed three party members in Huayuanhe Village, established underground party branches, and became an important base for the party organization of Lintong County. Adhering to the fine tradition of red, Huayuanhe Village ushered in a new era in the new era. Relying on rich landscape resources, the village establishes an industrial park that integrates smart cultural tourism and recreation. At the same time, build village history museums, tourist reception centers, patriotic education bases, and receive red research groups from all over the country all year round.

Tourist Wang Chuanwei said that when the city or foreign tourists come here, you can experience the red culture and experience the customs of the Luluzhongshan District. The development of rural tourism in Huayuanhe Village relies on more humanistic connotations, which represents the development direction of future rural tourism.

Make the villagers get rich from their doorstep

Milling Village, Zhangzhuang Town, Zoucheng, Jining, is famous for its grinding stones and grinding stones. In the process of developing rural tourism, 2,000 acres of persimmon trees in Shangmuling Village will be planted to create high -quality farmhouse and homestay projects to provide tourists with local flavor food and accommodation environment. According to the person in charge of Shangmo Shiling Village, before the development of rural tourism, the people in the village mainly lived on land or go out to work, and the per capita annual income was about 7,800 yuan. Today, the per capita annual income of villagers has increased to 20,000 yuan.

Liu Shijun, Secretary -General of the World Tourism Alliance, believes that the impact of the epidemic has accelerated the pace of the transformation and upgrading of the tourism supply end, and the trend of personalization and diversification has become increasingly clear. Family parent -child, deep research, outdoor leisure, slow travel and other needs have continued to extend. Therefore, rural tourism should not be briefly returned to the past, but to find opportunities, take the initiative to change, move the trend, and actively plan the future.

Focusing on the actual needs of the people to live a good life, Shandong's development of rural tourism especially pays attention to improving the people's sense of gain and happiness.

The environment of Yishan, Gangnan Village, Wendeng District, Weihai City, has a pleasant environment. In the past few years, Gangnan Village took the opportunity to implement the strategy of rural revitalization, vigorously developed tourism, breeding and fisheries, and promoted the high -quality development of rural areas. In 2021, the village collective income was 26 million yuan. Focusing on the theme of rushing to pick up the sea and sightseeing and leisure experience, Gangnan Village invested more than 20 million yuan to build a rural service center, the Jiaodong style experience hall and the Jiaodong Catering Academy. Up to now, coastal brands such as "Tide Commune", "Qianbei Harbor" and "Qianbei Beach" have become small and famous, and have gradually become the Binhai Micro vacation destination of the Jiaodong Peninsula.

Explore more sustainable development model

The premise of rural revitalization is the revitalization of talents. The Rural Revitalization Demonstration Zone of Longwanhu County in Surabaya County has established a "basic partner -growth partner -core partner" promotion system through innovation of the "rural partner" mechanism. The talents and industrial linkage mechanisms of recruiting partners, partners and partners, project recruitment partners, and project derivative projects "have activated the rural talent agglomeration model and promoted the market -oriented operation of the rural industry with talent revitalization.

Liu Shijun said that when the economic vitality of the countryside was stimulated and the local tourism industry began to prosper, the government should give more positions to the market entities, while promoting the innovation of institutional mechanisms, infrastructure improvement, marketing development, etc., to promote the rural tourism industry And the development of economic and social.

Zhanglizhuang Village, Pingyi County, Linyi City, is collectively uniformly rented out of the homestead, houses and surrounding areas, deserted beaches, rivers, forest farms, etc. in the village. Come to wealth. Zhang Lizhuang Village developed more than 40 farmhouse demonstration households in accordance with the model of "one household, one product, one product, one rhyme, and one hospital". Rural tourism brand of enjoying farmers.

In recent years, Shandong has vigorously cultivated rural tourism and leisure destinations, optimized the development environment of rural tourism homestays, enriched tourism and leisure formats, improved the quality of products and services, and guided rural slow lifestyles.As of now, Shandong has cultivated a total of 180 key villages, 569 scenic villages, 35 boutique cultural tourism towns, and 34 tourist homestay gathering areas.At the same time, Shandong Juli Create the brand of the Rural Tourism Festival. Based on the twenty -four solar terms and local culture, the "Heroy Shandong Rural Good Time" series of brand festival activities will continue to be held to meet the customers and make the potential to comprehensively enhance the rural tourism brand.Influence.At present, there have been 15 rural season experience bases, and 47 outstanding cases of "good rural season" have been selected.

"China Culture News" on August 2, 2022

The 4th version published a special report

"Shandong: Rural Tourism Passing for the New Chapter of Revitalization"

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Responsible editor: Zhang Haining