The sales volume of Tanabata sets of restaurants in various places has increased, and cities such as Wuhan lead romantic consumption power

Jimu Journalist Zhou Dan

The Qixi Festival is approaching. Although the Qixi Festival is a working day this year, it still cannot stop the romantic economy. "Romantic Tanabata couple dating double meal" "Candlelight dinner+red wine+chocolate+couple theme room layout" "Scenic Area Tanabata Festival exclusive double ticket", catering, hotels, tourism and other industries have launched the exclusive exclusive theme of Qixi theme through the Internet platform Services to attract consumers to book in advance.

Meituan data shows that the recent "Tanabata" theme catering hall food package and scenic spot tickets have increased by 368%and 440%respectively compared with the same period last year. Growth, Hangzhou Black Pearl Restaurant exceeded 40 %.

Tanabata restaurant, hotel, scenic spot reservation is hot

In addition to the same day, many young people changed the way to buy luxury gifts directly, and they chose to make a gift in advance to express their unique minds. Meituan data shows that the order volume of DIY handicrafts before Tanabata increased by 92%year -on -year. Among them, the new and hot Tufting (cluster) and traditional handmade jewelry and silk enamel are all popular.

The merchant push the exclusive service of the "Qixi Festival" to attract customers to book online in advance

"Every year, Tanabata will have a dinner with the objects to celebrate, but the restaurant you like often need to line up, and the sense of rituals will be greatly reduced." Mr. Liu from Beijing said that the dating of special festivals requires a better experience. The Qixi Festival dinner has been reserved in advance through Meituan, and the merchant has also actively called for confirmation and stated that it will give a rose with the meal, which makes people look forward to and feel secure. "

In order to ensure the definition of the Tanabata holiday ritual, more and more people choose to book in advance to ensure the orderly progress of the day. Data show that the order volume of the restaurant on the day of the Tanabata day has increased significantly last year. Among them, Harbin, Kunming, Shenyang, Nanjing, Jinan, Chongqing, Changsha, Xiamen, Wuhan, Hefei and other cities have increased and both have more than 100%.

LUNETTEBYAMANDA French Restaurant, the first place in Western Food in Huaihai Road in Shanghai, has been prepared. According to Su Dasheng, the founder of Xianyue Window, the restaurant combined with the traditional Chinese "Qiao Qiao Qiao Guo" traditional launch of Qixi Limited Double Meal, and opened the Tanabata booking channel on the Meituan APP two weeks in advance. "The function of the mobile app booking is very practical for mid -to -high -end catering. It not only allows consumers to avoid lining up in line that day, ensure the dining experience, but also allow the restaurant to arrange operations in advance according to the booking situation." Su Dasheng said.

According to reports, as of July 29, the 45-table seats at 7: 30-9: 30 in the stringed moon window have been full, which has been full, four days earlier than last year. Su Dasheng said with confidence, "Thanks to the stability of the Shanghai epidemic prevention and control situation, the sense of consumption willingness to consume in the local citizen's ceremony is still strong.

The Hangzhou must -eat list of more than 30 Tanabata seats in more than 30 tables in the Western Restaurant in the Western Restaurant was full. More and more young people tend to lock the position in advance through the booking function of the online platform. "The efficiency of the restaurant has improved significantly, otherwise the clerk will answer thousands of calls a day." Mamala founder Wan Zhengzheng Tell reporters that consumption in Hangzhou Tanabata is relatively hot every year. It is expected that the turnover rate of Qixi this night will increase by 30%to 40%.

In addition to meeting the needs of good booking, merchants also worked hard on menu and services, and launched various "Tanabata" exclusive packages through the Internet platform to attract guests in advance. Meituan data shows that the recent "Tanabata" theme catering hall food set orders have increased by 368%compared with the same period last year, and the increase has continued to rise as the date approaches. Among them, Wuhan, Beijing, Shenzhen, Kunming, and Chongqing have become the top five orders. It can be seen that the "romance" of residents of new first -tier cities is better.

In addition, Black Pearl Restaurant has become one of the popular options of Qixi Festival this year. According to Meituan data, the recent "Black Pearl" has become one of the hot search words on the platform, with a search volume of 54%year -on -year. The largest number of black pearl restaurants in Shanghai, the recent "Black Pearl" search volume has increased by 195%month -on -month, Hangzhou's search increase has also reached 117%, and more than 40%of the local Black Pearl Restaurant has been full of seats on the evening of the Qixi Festival of Qixi Festival. Essence

Jann Klein, the executive chef of Shanghai Black Pearl Erdia Restaurant Laamei Luliu (Shanghai Central Store), told reporters that since the opening, the Tanabata Festival is almost full of each year. At the time of surprise, all seats in Tanabata have been booked 10 days in advance.

Packing red wine dinner, the Nuggets romantic economy, the hotel welcomes the peak

Tanabata, a romantic night in the hotel, has become the choice of many couples. Meituan data shows that Qixi's accommodation reservation is expected to increase by 40 % daily, and it is expected to usher in the small peak of accommodation since this year.

In addition, around the "living", hotels across the country have launched various types of Tanabata related theme packages to sell rooms such as romantic experiences such as dinner, dinner, flowers, red wine, travel auction and other housing packages. On the Meituan platform, the sales of hotel package products increased by 120%month -on -month.

The Shangri -La Hotel in Haikou has launched a romantic package price of 1888 yuan at Meituan, including "guest room+2 adult administrative courtesy+red wine milk bubble bath+travel shoot" and other experiences. According to the hotel's marketing manager Qingyu, half of the current Qixi -Xi Xixi orders selected a set of meals. "For the Qixi Festival, we have launched a package product two weeks ago. Not only are they very cost -effective, but also staying in the luxury cabinet room, guests can get a better service experience. In addition, in Tanabata marketing, we also launched heat at the end of July, we also launched heat at the end of July. Afternoon tea theme afternoon tea is very suitable for couples to check in. "Qing Yan said that combined with previous years of experience, the residents of the Qixi Festival were mainly local and surrounding guests. Before the holidays, the hotel also deliberately strengthened the platforms of Meituan, public comment and other platforms. Operation.

Expressing love at the time, hand -made gifts to release romantic economy new vitality

In addition to spending the same time on the day of the Qixi Festival, sending gifts to each other is also a must -have element of expressing their minds and romance between couples. Nowadays, more and more consumers no longer buy finished products directly. Instead, they choose to give gifts to make gifts, which can avoid high costs and unique minds.

Among them, the DIY manual project "Tufting" (translated as "cluster"), which is popular this year, uses a cluster of velvet guns to make personalized patterns, cushions, bags, etc. welcome. According to the Meituan platform data, the online search popularity of Tufting's handmade online in July 2022 has soared 93 times compared with November last year, and the number of online purchase orders experienced by Tufting has also increased by 40 times.

Liu Haojie, the owner of the DIY handmade physical store in Hangzhou, told reporters that "there are two main needs of romantic holiday guests, one is to experience it on the same day. For example There is also a preparation gift to DIY in advance. Basically, boys are prepared for girls. Recently, there is a boy. I came to the store to DIY the largest 90 -inch Tufting blanket. Girlfriend is surprised. "In order to welcome the upcoming Tanabata Festival, Liu Haojie also promoted and participated in the platform's Tanabata theme activities through Meituan's local marketing and participated in the platform.

The "Unexpected Mandarin DIY Handicraft Workshop", which is also located in Hangzhou, has been able to attract foreign users to check in because of online word -of -mouth accumulation. According to the shop owner's coriander, the couple's frame products in the store are pinching two villains with stone plastic clay, sticking to the photo frame, and the photo frame can also print the handprints and love anniversary of love. It is popular with couple customers. "A festival like Tanabata, there will be more customers who come to the store a week before. Prepare gifts in advance. Some girls will prepare some DIY parking signs and clothes for her boyfriend. "Coriander shared it to reporters.

In addition, many people want to make the relationship go further on Tanabata on this day. On the Meituan platform, one week before the Qixi Festival, keywords such as "confession planning" and "proposal layout" increased by 61%year -on -year. As a local traditional festival, there is a generous cultural heritage and cultural memory behind Qixi. From this year's consumption data, it can be seen that Tanabata not only received more attention and love by everyone, but also gave birth to many new gameplay and new tricks, injecting new vitality into consumption recovery.

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