"Cool Economy" stimulates Shenzhen Longgang's summer consumption new vitality

Author:Longgang Rong Media Time:2022.08.02

In the past few days, the weather in Shenzhen has continued to be in the "barbecue model", and citizens have also staged a "fancy cooling" on the consumption end. The reporter visited a number of shopping malls in Longgang District and saw that from air conditioning, refrigerator to ice -making machines, cold mats, from playing with water to camping outdoors ... The diverse summer consumption demand and temperature rose together, and the "cool economy" was vigorous.

Camping equipment displayed by Decathlon Mall.

Water sports have always been a high -quality way to open the summer. The weekend just passed. The Decathlon Dragon City Shopping Mall in Longcheng Vanke ushered in another wave of passenger flow. Swimming, surfing, diving utensils, and sunscreen, sun hat, sunglasses and other products. The equipment of the water sports is placed in a conspicuous position and is classified in turn according to the type of exercise. The shopping mall also specially arranged the exhibition area of camping and water sports to attract citizens' experience. The reporter saw at the scene that there was a constant stream of citizens who came to buy summer water sports equipment.

"Since June, the sales of camping and water sports have increased very well." According to Deng Dan, the operating manager of Deng Dragon City Shopping Mall, taking the shopping mall as an example, the overall sales of camping sports -related equipment increased by more than 30 %, and the water on the water. Compared with the same period last year, sports equipment also showed positive growth. It is understood that in response to the summer period, the mall also launched a summer camp activity to regularly organize small sports experience activities to drive citizens' sports consumption.

Citizens buy air conditioners in the mall.

Water sports consumption is strong, and the sales of many shopping mall refrigeration home appliances are also very popular. The reporter saw in the Puxei Store in Tianhong Shopping Mall that the refrigeration home appliances such as air -conditioning, electric fans, and refrigerators in the electrical appliance area of the shopping mall were placed in a conspicuous position. Customers were constantly, and salesperson was too busy.

"Recently, Shenzhen has continued to be high temperature, and the sales of air -conditioning are also good." Mr. Bao, assistant general manager of the store, told reporters that in fact, high temperature is only one of the factors such as pushing the sales volume of electrical appliances such as height. " In the consumption subsidy policy, the sales volume of our related products has increased by 80%. "

In this regard, Deng Dan also felt the same: "This year, the number of digital renminbi preferential activities and sports consumer vouchers introduced by the city and districts have greatly led to the enthusiasm for sports consumption in citizens, and it also played a certain role in the sales of shopping mall products."

Edit: Guo Bin He Su

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