Late evening reporters visit Qixi Flower Market: Flower market continues to heat up consumers favors online flowers

Flowers have always been an indispensable role in festivals related to love. On August 2nd, a deep night reporter visited Shenzhen Dutch flower town and Futian Bagua Mountain Flower Market, visited a number of flower shops, and saw that many shops have become the ocean of roses. The protagonist of the flower market. As the "Tanabata Festival" approaches, the major flowers markets in Shenzhen have gradually become lively. Many businesses have already begun to reserve roses for Qixi Festival. I look forward to the "fire" of the flowers business during the Tanabata. The reporter learned from the merchant's mouth that compared with last year, the overall price of flowers this year is basically the same, and consumers are more inclined to buy flowers from the Internet platform.

The merchant "prepare for the battle" Qixi Festival

On the morning of August 2nd, the deep night reporters walked into the flower wholesale market of the Dutch flower town. The flowers came to the face. Different types of flowers of different types and colors were arranged neatly, and a visual feast hit the soul. In the most eye -catching positions of various flower shops, traditional red roses, champagne roses, broken ice blue roses ... Many types of roses are neatly placed on the shelves for customers to buy.

"Boss, how much is your rose?" "There are various prices, it depends on which one you want." The reporter learned in the visit that most flowers in the Shenzhen market are purchased from Yunnan, and the bouquets are sold. A bundle every 20. Among them, the price of roses in all flowers is relatively high. Different varieties of roses are divided into four levels of A, B, C, and D according to whether the stems are straight, whether the leaves are pretty, whether the leaf surface, color, and flower type. The price is different, such as a bundle of 55 yuan on the plateau red roses, while Ecuador Rose can be sold hundreds of yuan.

"In the days before the Qixi Festival, the price of roses in the Shenzhen market will be adjusted every day as the upstream price of the flowers market in Yunnan, but the price is expected to be similar to the Qixi Festival in previous years." Wholesale merchants told reporters that because flowers are cyclical and stored in storage, storage The reason for low rates and high transportation costs, resulting in the price of flowers a day, especially roses, a bundle of 40 yuan yesterday, a bundle of 60 yuan today, the price may be doubled. Therefore, in order to respond to the peak of the flower sales, the store will prepare a large number of fresh bouquets in advance and refrigerate it to avoid the supply of flowers in the Qixi Festival. In addition to the hot -selling roses, the flowers such as tulips and stars also often appear in the purchase list of merchants, which are favored by customers.

On the afternoon of the day, the deep night reporters came to the Futian Bagua Ling Flower Market, and there was also a lively scene here. At the scene, the staff in charge of wholesale was handling and organizing flower bouquets to prepare to be transported to major flower shops and customers; flower artists responsible for retail were in a nervous installation of flowers and layout of flower shops. In the meantime, there are still many customers who come to inquire or choose.

Late night reporters walked into a flower shop randomly, and the flower artist Sharry was packaging flower beams for customers. "From the selection of materials, branches, matching, and belt packaging, it takes about 30 minutes to make a perfect bouquet to complete. The skilled flower artists make an average of about 40 bunches per day." Sharry said while working. It is understood that whenever you encounter a "love day" like the Qixi Festival, these flower artists need to work for a few days, and need to work for more than 10 hours a day to meet the demand for flowers that are doubled during the festival.

Ordering flowers online is more popular with consumers

In recent years, with the popularity of online e -commerce platforms, most flower shops or wholesalers in Shenzhen have gradually transferred the "battlefield" to online. Consumers can buy flowers through online apps or WeChat applets. The reporter found through online shopping platforms such as Meituan that many offline flower shops also have shops online. In terms of price, there is almost no difference between offline physical stores, but the choice of consumers with independent matching is much less. Most of the online products are mainly selling finished flowers. In addition, some businesses will also publish the daily flowers and prices in the group to create WeChat group chats, which is convenient for customers to buy.

In addition to flowers, the reporter also found that some merchants on the Internet have launched "Eternal Flowers" such as lollipop flower beams, fruit bouquets, snacks, and snacks. There are also "eternal love" packages such as eternal flower Qixi limited gift box and 999 rose private customization. "Compared to flowers, these special bouquets are not our main time during the hot -selling period. After all, the demand is relatively small." Ms. Qin said.

It is understood that since the end of July, merchants have received many orders. "It may be affected by the epidemic. Many old customers now tend to order directly online, and then we arrange delivery." Ms. Qin said. During the visit, the reporter also wiped the digital riders. Every year around the Qixi Festival, they would transform into a "romantic messenger" and run into major flower shops. Mr. Wang, a Mission Rider, told reporters that considering that the flowers are easy to wither, especially the high temperature weather in Shenzhen recently, they will use a small watering pot or asking merchants to sprinkle water on the flowers before the delivery. The state, guaranteed to be delivered to consumers.

In addition, the reporter noticed in the visit in the late evening that compared with previous years, many stores also launched live broadcasts online this year. The live broadcast room activities are colorful. Some teach people how to choose flowers, some teach people how to arrange flowers, and there are also flowers, and there is alsoMerchants have launched preferential promotion activities.Consumers can choose their favorite flowers and styles by watching online live broadcasts.The store can break through the space limitations of physical stores through online live broadcast, thereby facing the wider consumer group.Shenzhen Evening News reporter Qiu Zhidong intern Hong Xiaolan/Wen Photography Reporter Zhang Yan/Picture

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