Public opinion attention: Internet information department heavy punch rectification network live broadcast short video chaos chaos

Since April of this year, the Central Cyber ​​Information Office will carry out a three -month special operation of "clearing the webcast and short videos" of the three -month "clear -and -rectification network", and centralize the "color, ugly, strange, fake, vulgar, gambling" and other The content of illegal and violations is chaotic, strictly rectifying the disability, "Internet celebrity chaos", the loss of rewards, illegal profit, and malicious marketing. At present, the related topics of chaotic phenomena in the live broadcast short video field of Zhongquan have caused heated discussions on the Internet.

Picture source: official micro screenshot

1. Public opinion burst point

Based on July 29, 2022 to 22:00 on August 22, the cycle was found to be retrieved through the public opinion system of the China Cultural Media Group. The high point of public opinion during the monitoring cycle appeared on July 31.

Figure: Public opinion follow the trend chart

On the evening of July 30, the online information China WeChat public account posted "The Internet Information Department's Heavy Boxing Boxing Network and the Troubled Video Field", and public opinion began to ferment.随后，@人民日报发文【网信部门#重拳整治网络直播短视频领域乱象#】，新华网发文《中央网信办等部门重拳整治网络直播、短视频领域“色、丑、怪、假、俗、赌”乱象》，@中国新闻网发文【#16家平台处置56.3万违规直播间#】#网信办从严整治网红乱象等问题#，引发众多媒体转发和广大网友Comment. On the 31st, public opinion officially entered the high point of communication, with nearly 10,000 information in real time.

As of 22:00 on August 2nd, there were a total of 20130 information about the information of the relevant public opinion, 7948 clients, 7035 Weibo, WeChat 2412, 2010, 304 videos, 291 interactive forums, and 130 numbers. Among them, clients, Weibo and WeChat are the main sources of this public opinion information, accounting for 86.14%.

2. Internet users' point of view

After summarizing the views of the topic of "chaotic phenomenon in the field of live broadcast short video in heavy punch", it was found that the following categories were mainly divided into the following categories:

Figure: Internet users comment distribution map

First, the rectification operation expressed strong support, accounting for 47.37%. Typical netizens commented as follows:

@Poor little bee: absolute support, praise!

@: Must do this!

@: Support rectification!

Second, it is recommended that relevant departments continue to increase their blows, accounting for 31.58%. Typical netizens commented as follows:

@: The title is the title, it is time to grasp, the sentence of the sentence is included in the blacklist of the dishonesty, making it difficult to do it. When the illegal cost is higher than the income, the phenomenon can be reduced ...

@: Must be severely punished for no loan, strictly investigated and punished!

@LK-Milan: The strength is not strong enough. It is recommended to ban a large part and close most of the live APPs, which is not shallow.

Third, I hope that the rectification operation can really fall into practice, accounting for 15.79%. Typical netizens commented as follows:

@Yn_0820: To implement in place!

@虫 午: Action! Intersection Intersection

The fourth is to call for a clear network space, accounting for 5.26%. Typical netizens commented as follows:

@: Create a good network atmosphere!

Third, public opinion reviews

Recently, the "chaotic phenomenon in the short video field of heavy punch" has caused heated discussions on many netizens. Most netizens expressed their support, and suggested that relevant departments continue to increase their strikes to truly implement the rectification operation; and some netizens have called for joint creating clear network space.

Judging from the attitude of public opinion, the Central Cyber ​​Information Office will carry out the three -month -old special operation of the three -month "Qinglang · Rectification of live broadcast and short video fields". Attitude indicates that the relevant measures of relevant departments are in a timely manner and won the hearts of people. From the perspective of public opinion development, the overall public opinion rises and falls, showing a "peak" shape. However, as of press time, public opinion did not fully retreat, and some netizens said that the effect of this rectification operation would continue to pay attention. In this regard, the relevant departments should also continue to work for a long time, and effectively promote the standardized development of the webcast and short video industry to better safeguard the legitimate rights and interests of the people.

Rectify the chaos in the field of webcasting and short videos. In addition to the relevant departments fully play the role of supervision, further improve the supervision and management system, improve the channels for reward reporting, increase punishment and punishment, and build a long -term working mechanism. The main responsibility and supervision responsibility, strict video access, strengthen content review, actively carry out self -inspection and self -correction and rectification improvement, cut off the dissemination of illegal and bad information from the source; Restrictions, standardize their own network behavior, and actively spread positive energy; the majority of netizens must also actively participate in social supervision, and resolutely resist and report illegal acts in the field of online video. We look forward to the joint efforts of many parties, the chaos in the field of networking and short video can be effectively renovated, and the network environment can become more clear. (Research Institute of China Cultural Media Group)

Responsible editor: Guo Yan

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