What new opportunities did Ningbo Foreign Trade Charter "fly"?

Zhejiang News Client reporter Li Hua Duan Qiong to worship the Zhelong Sharing Alliance Ningbo Center Station Zhang Zhengwei

On August 1, the 7 -day concentrated observation of medical observation and the health monitoring of the 3 Heavenly House of Heavenly House was completed. The Ningbo foreign trade person who returned to China by returning to the first business charter machine returned to their respective jobs, and stepped up the orders harvested in Europe into products.

At 14:05 on July 22, the "Milan -Hangzhou" charter flight landed smoothly at Xiaoshan International Airport. The business chartered machine was received by foreign traders who took the first charter to Europe, and they were full of orders. Twelve days ago, on July 10th, the country's first market business round -trip charter aircraft sailed from Ningbo Laushe International Airport and flew to Europe to start a stable order. On July 21, the second business chartered machine started again, and a number of foreign trade people set off. During the entire charter -in marketing activities, more than 70 foreign -related business personnel activities were abroad, and various small teams went to European countries to carry out business activities.

How can they stabilize foreign trade orders in the 12 -day "charter" journey? What new foreign trade and new needs are captured? What inspiration did the charter test water this time?

The market charter of the market is sailing. Reporter He Yuankai Photo

"When you go, the suitcase is full, and there are samples inside; it is also full when you come back.

Ding Yandong, the general manager of Ningbo Rymanx Doors and Window Accessories Co., Ltd., flew back to the corporate workshop long ago. During the isolation, he implemented the new orders from Europe one by one with the video and telephone number with the technical team. "I just talked about it, but I can't fly."

Before traveling a charter, Ding Yandong's heart was anxious. "In the first quarter of this year, we noticed a lot of crisis." Ding Yandong said that a Poland's purchasing amount accounted for one -fifth of the big customers and was acquired in March this year, and they actually didn't know it. Since then, orders issued on time every month have not been settled. "We have learned from the side that colleagues in Turkey and Southeast Asia have already waited for opportunities."

Since the epidemic, it has not been able to leave the country for more than two years. For foreign traders flying around the world in the past, it is normal. Previously, affected by the epidemic, many industrial chains and supply chains in foreign countries were impacted, so many orders were transferred to China. At that time, even if they could not go abroad, it was better. However, in the beginning of this year, the decline in orders is obvious, the order is less and the order volume is small. The customer's email mentioned that the frequency of Southeast Asian colleagues is getting higher and higher ...

Foreign trade has changed! Foreign traders like Ding Yandong smelling crisis signals are increasingly hoping to communicate face to face with customers.

"Some customers even proposed to transfer a very inconspicuous clothing trademark accessory order to India." Yuan Lin, general manager of Ningbo Haitu Peining International Trade Co., Ltd., who engaged in clothing exports, said that this abnormal move caused their alertness. In particular, in June, in the second half of the year, the order of foreign trade clothing was over, and a core customer who cooperated for seven or eight years reduced the order style from nearly 20 models to 4 models in previous years. This made Yuan Lin more unable to sit more.

According to statistics from Ningbo Customs, in the first half of this year, the total import and export of Ningbo City reached 632.25 billion yuan, an increase of 11.9%over the same period last year. Among them, the export value was 408.5 billion yuan, a year -on -year increase of 14.1%. However, by monitoring of 1982 enterprises with an annual import and export value of more than 10 million US dollars, as of the end of June this year, the proportion of enterprises that decreased in hand export orders over 40 % of the year -on -year declines, and ordering orders became the most urgent demand for foreign trade enterprises.

After more than 10 hours of long -distance flight, on July 10, from the moment the plane landed in Budapest, the foreign traders who had not gone abroad for more than two years had continued to start a "steady order" journey with time race.

"This is much more practical." Compared to the worries when he set off, Yuan Lin, who returned to Ningbo, dispelled his doubts. After opening up, customers have clearly stated that the style she has made is currently unable to replace Southeast Asia, India and other places, and the two parties have basically identified cooperation orders in the first half of next year. The company's practice of 3D new technology improves design capabilities, which makes customers shine.

In Poland, a client directly took out the quotation of competitors, and the price was indeed much lower than Ding Yandong. "Fortunately, I made full preparations beforehand, listed our products and supply chain advantages one by one, and finally successfully convinced each other." During the period of Europe, Ding Yandong visited 7 customers throughout the process and won nearly 2 million US dollars of orders. The million dollars of the Polish customers who have been acquired are also kept. "When you go, the luggage is full, and there are samples inside; it is full when it comes back. The new products that are brought back are the new product to make the new product in front of the customer. Large luggage, weighing more than 30 kg. When connecting customers in Europe, these samples became his "steady order" confidence.

Wei Guowen (first from left), general manager of Ningbo Baolingda Import and Export Co., Ltd. visited Dutch customers. Interviewee confidence

"The inertia factors accumulated in the past few years are gradually disappearing. At present, special companies need to break through in new foreign trade products."

One year after the epidemic was suspended last year, the world's major consumer electronics products and home appliance trade exhibitions -Berlin International Consumer Electronics Show (IFA) will restart in September this year. The main purpose of Liu Jie, the person in charge of the marketing of Zhuoli Electric Flooring Care Department, is to take the lead in the exhibition.

"The biggest value of participating in the exhibition is to help us understand the most cutting -edge information in the industry." Liu Jie said that during the epidemic, the company made a lot of new product research and development, but because it could not accurately grasp the target market trend and consumer demand, many new products did not invest in model modeling. Production. "This time, through face -to -face communication with customers, help us better grasp the strategy of new product and make enough preparations for the exhibition." With the return of consumption, the offline exhibition will be reopening, and the international capacity recovery, the international market is gradually affecting the impact of the epidemic. While stabilizing the "old orders", it has quickly grasped "new demand" and expanded the new market, and it has also become a new problem in front of foreign trade enterprises.

"The inertia factors accumulated in the past few years are gradually disappearing. At present, it is necessary to make further breakthroughs in new foreign trade products." Zhang Yan, director of the Ningbo Municipal Bureau of Commerce, said that in recent years, companies have developed many new products However, because there is no way to fully publicize and communicate with overseas buyers, some new products have even broken archives with overseas markets. "This prompts us to further develop the market, go out to face face -to -face to communicate and discuss products, and re -study how to meet the new market demand."

"This is our first new product to enter the European market, but we cannot 'dumbfire." Zhu Hongzhen, a clothing designer of Cixing Co., Ltd., took a charter to Europe this time. The main purpose was to do a good job of after -sales service.

In recent years, Cixing has developed a new computer horizontal machine with a "first -line clothing": as long as one yarn is needed, a piece of clothing can be fully produced in 45 minutes. This is also the first domestic full -scale weaving computer horizontal machine.

Earlier this year, this new product entered the European market for the first time, and an Italian customer purchased this new device. However, the problem also follows: because the equipment operation is relatively complicated, people must be sent to the customer factories for personnel training.

"The equipment has passed, but people can't get through, and our customers are anxious, we are even more anxious!" Zhu Hongzhen said. Since the epidemic, the export of large equipment has almost stagnated, and the market has gradually improved this year. As the first new equipment sold in Europe, this customer has extraordinary significance to them. Many local companies are interested in this device, but do not see the offline finished products. Everyone is watching. "This ' -like' is good, and the follow -up market will be very large."

In addition to the hard power of product hard power, brand elements, etc., it has also become an important means for the enterprise market to expand.

"Don't look at Xiaoyi just an IP image, that is, it has made many customers remember our brand image deeply." This time, in the European Charter, there is one of the team of Wei Guowen, the founder of Ningbo Baolinda Import and Export Co., Ltd. Special members, an enterprise IP image designed by the word "art".

As a children's puzzle toy research and development and manufacturer, more than 60%of Pokotal's products exported to the European market. Its independent brand products have established a distribution system in more than 70 countries and regions around the world. For Wei Guowen, this time, in addition to the docking orders, it is also a good opportunity to further start overseas brands.

On the first day of Europe, Wei Guowen found that customers' demand for brand products is higher than expected. The first client she favored only when communicating in the early stage, only the needs of the OEM processing, but after understanding Pokinda's brand products and brand image, she expressed interest. "We immediately adjusted the direction of the explanation and introduction, and successfully signed it into our brand agent."

In the past 10 days of Europe, the Wei Guowen team visited 10 customers in Hungary, the Netherlands, Italy and other countries, receiving an order of $ 10 million in intention, most of which were brand export orders.

Ningbo Federal Changyun International Trade Co., Ltd. signed a procurement order with Hungary 351 Beef Factory. Photo by Zhu Fenglei

"This chartered machine carried the top priority of foreign trade 'stable orders', but also a' two -way going to" for economic and trade cooperation. "

Ningbo Federal Changyun International Trade Co., Ltd. is the only imported company in the charter group. Executive director Sun Chonglong pushed "shopping carts" to "buy and buy" this time.

On July 13th, at the Central and Eastern European agricultural products supply and mining conferences held in Hungary, the company signed a five -year import of 200 million US dollars of beef orders; on July 18, it signed about 100 million in 5 years with Latvia's beef and mutton factory in Latvia. Order of US dollar procurement. In addition, he also reached a preliminary intention to cooperate with a turkey factory in Poland.

"The quality of the Central and Eastern European agricultural products is very good. Before, we also tried to push the Central and Eastern European beef gift boxes. The market response was great." Sun Chonglong said that this time the offline inspection of the bag is to open the channel for the Central and Eastern European beef into the Chinese market.

Sun Chonglong's "confidence" comes from the close economic and trade interaction between Ningbo and Central and Eastern Europe. Ningbo is the host of the China -Central and Eastern European National Expo, and is also carrying out the construction of the China -Eastern European countries' economic and trade cooperation demonstration zones. In recent years, Ningbo has continued to build Central and Eastern European products to enter China's "preferred place", and it has also stunned a "golden road" of the Central and Eastern European economic and trade exchanges.

"I did not expect that the opportunity of China came so fast." Johnny, the head of the Hungarian 351 beef factory, said with Sun Chonglong, who signed with Sun Chonglong. Johnny, the head of the 351 beef factory, said excitedly that the opening of the charter of Ningbo this time allowed them to see the beautiful prospects of long -term cooperation.

"This charter's travel not only strengthened the confidence of foreign trade enterprises, but also strengthened the confidence of partners from all over the world." Fisheries, the head of the Ningbo Municipal Commercial Bureau and the head of the "charter group" group, said: "China and Europe The space for economic and trade cooperation is broad. This chartered aircraft carried out is not only the top priority of foreign trade 'stable orders', but also a "two -way running' for economic and trade cooperation." Visit friendly cities and business associations, inspect and cooperative parks, and conduct economic and trade investment talks with European enterprises ... During the period of "charter group", a "cyclone" of economic and trade exchanges has been held throughout Europe. It also consolidates the "new consensus" of eliminating external interference, mutual benefit, and deepening cooperation.

"These days, it happened to be the National Day holiday in France, but I heard that Zhejiang came, and colleagues were willing to give up the holidays, and the" charter group "that came for a while for a while." Jiang Ping, the person in charge of KPMG China Business Department, feels cherished;

"We can strengthen cooperation with Ningbo Zhoushan Port to help Chinese sellers' products enter the French market more efficiently and conveniently." In Royon, France, which is also a Hong Kong city, the director of the Haropa Port Business Development Department of the French Haropa Port Business Development Department Zhong Man is eager expectations;

"We are ready to provide convenience for those Ningbo companies who want to come to France. I also want to come to Ningbo earlier." Ningbo's "honorary citizens", Luneng -Ningbo Friendship Committee Chairman Lema Shang, said that through this "charter", They saw Ningbo and even Zhejiang's determination to continue to stabilize orders and expand the market. They hoped to take this opportunity to establish and strengthen contact with Ningbo companies.

Native

"Although the seats of a charter machine are limited, the benefits and increasing confidence index it played far surpassed these seats." Zhang Yan, director of the Ningbo Municipal Bureau of Commerce, said that through the practice of charter machines The goals of stabilizing orders, extending the market, and promoting cooperation have also strengthened their confidence in cooperation. In response to the upcoming overseas exhibition season in August, Ningbo is actively planning normalized charter machines to further unblock the entry and exit channels of business personnel and let foreign traders "worry -free".

"The charter group has completed the task of traveling to and from Europe. It not only develops a market for the development of the market, the order of the market, and the exterior business of the province and the country." Said Han Jie, the director of the Provincial Department of Commerce.

【Expert Reviews】

Looking forward to stabilizing foreign trade measures to continue "new"

Wu Weiqiang

In essence, the charter machine is in the context of the epidemic prevention and control. Ningbo co -ordinate the prevention and control of the epidemic and the development of socio -economic development, helping enterprises to "go global" to carry out actual cases of business cooperation with Central and Eastern European countries. Continue to promote the specific measures of "stabilizing foreign trade" and have a strong demonstration effect.

At the same time, the charter reflects the government's active actions in doing practical affairs for enterprises, which also reflects Ningbo's excellent business environment. At present, the international industrial chain supply chain is not only rapidly recovering, but also accelerate the reconstruction, the situation has changed rapidly, and there are still some uncertain instability factors. The charter is an effective measure to help enterprises "go global" to cope with the rapid changes in the international situation.

In fact, charter machines are also the embodiment of government departments at the two levels of Zhejiang, Ningbo provinces and cities to help enterprises' rescue policies. In addition, Ningbo has always created the "preferred place" of Central and Eastern Europe cooperation in China. In the International Consumer Products Expo, the first market charter in the country has its inevitability in Ningbo.

The charter also has a certain "window" effect. Based on Ningbo's successful exploration practice, I believe that there will be other cities one after another, and will also promote the normalization of charter machines.

Ningbo is a large foreign trade market. The charter is going out to "keep up with the times". I hope that the next step can be more "warm" measures needed by urgent enterprises to help "stabilize foreign trade" and continue to exert demonstrations. effect.

(The author is the director of the Institute of Economics of Ningbo Academy of Social Sciences)

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