A number of measures help the cultural tourism market to recover, and the number of tourists in Shijiazhuang City has jumped to 9th place in the country

Author:Hebei Radio and Television Sta Time:2022.08.04

Recently, the China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) held the third quarter academic achievement conference, and the research team released the "Report on the Impact of the New Crown Epidemium on Tourism Passenger Flow in 2021-2022". The report shows that the number of tourists in Shijiazhuang City has been in the top 50 cities across the country, and it has jumped from 19th in 2019 to 9th from May 2021 to April 2022. The number of tourists has greatly improved.

In this regard, the person in charge of the Shijiazhuang Cultural Tourism Bureau said that under the circumstances of the national cultural travel industry, the development of Shijiazhuang's tourism industry can achieve such progress. Thanks to the national and provincial cultural tourism departments, Measures, thanks to the scientific and accurate epidemic prevention and control measures of the municipal party committee and municipal government. Since the prevention and control of the epidemic, under the strong leadership of the Municipal Party Committee and the Municipal Government, the Shijia Cultural Tourism Bureau has actively took the initiative to position all the work in the global situation and act in the overall situation. The struggle attitude of "I am hundreds of", with multiple measures to help the cultural tourism market recovery.

Take the initiative to increase the promotion of cultural tourism. Using the mainstream media of CCTV, CCTV, and provincial and cities to build a comprehensive, multi -channel, three -dimensional cultural tourism propaganda matrix, tell the story of Shijiazhuang, and spread the sound of Shijiazhuang. In 2021, the winter tour of Shijiazhuang with the theme of "Winter Traveling Shijiazhuang and helping the Winter Olympics" was launched, and 4 series and 10 winter tourism boutique lines were released. The cultural tourism entry community, the block, and the park "three -entry" series of publicity activities with the theme of "Cultural Tourism into the Community to benefit the people and the people" were carried out, and 18 red tourism theme lines were launched. In the first half of this year, Shijiazhuang City Cultural Tourism Bureau and Hebei Airlines launched urban cultural tourism promotion cooperation and launched two championship painting aircraft of the "Shijiazhuang" and "Zhengding". Help Shijiazhuang's cultural tourism development, brighten the "red Xibaipo, colorful Shijiazhuang" tourism brand, and use the theme of "accelerating the development of rural tourism and comprehensively promoting rural revitalization", and launched the release of cultural tourism in the village and rural tourism line in 2022, red red, red 7 major theme 10 lines such as rural tourism and rural experience tours have become popular punching places for tourists in stone tourism.

Create the creation of pilot cities as the starting point to promote the healthy development of the cultural tourism industry. The Shijiazhuang Cultural Tourism Bureau has carried out the "cultural and tourism consumption community, the block, and the park" activity. The form of cultural tourism consumer vouchers with a total amount of 10,000 yuan and a total amount of 200,000 yuan and 8 theme activities will be provided to guide Community consumers go to the park and neighborhood consumption, thereby driving the cultural tourism consumer market. The "Notice on Actively Promoting the Establishment of the Global Tourism Demonstration Zone in 2022" was issued, and the counties (cities, districts) were urged to promote the creation of the global tourism demonstration zone in 2022, and actively promoted the establishment of a national 5A -level tourist scenic spot in Zhengding ancient city of Shijiazhuang.

Persist in helping enterprises to benefit the people and make good use of the policy of stabilizing the economy. The Shijiazhuang Cultural Tourism Bureau has formulated and launched the "Shijiazhuang City's 18 Policies and Measures for Promoting the Resumption of Cultural Industry and Tourism" on the basis of undertaking a policies and measures for the stability of the economy in provinces and cities. Further increase the difficulty of relieving the rescue of cultural tourism enterprises, and accelerate the rapid recovery and healthy development of the cultural travel industry. From 2021 to the first quarter of this year, the city issued more than 30,000 cultural Huimin Card, more than 70,000 tourist cards in tourism, and more than 270,000 cultural Huimin coupons, which strongly helped the development of the cultural tourism market.

In the next step, the Shijiazhuang Cultural Tourism Bureau will make a realistic recruitment in the overall work ideas. Recently, the "High -quality Development Implementation Plan for the Cultural Tourism Industry of Shijiazhuang City" will be introduced. And the great time to use the RV Camping Conference and the 13th China Art Festival in Shijiazhuang City to further promote Shijiazhuang, promote Shijiazhuang, and welcome the 20th anniversary of Shijiazhuang's liberation of Shijiazhuang with excellent results. Essence

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