Feel the coolness in the homestay and keep it beautiful in the experience

A distinctive homestay can be a pleasing scenery, a class that allows children to grow rapidly, and the color and beauty that people cannot erase in memory ... Entering the summer tourist season, the homestay ushered in the summer during the summer. The army, including both parent -child families with their mouths, and young people who like nature. At the summer of the year, there are new highlights. What is the difference between this year's summer homestay market.

A photo of Zhang Weifeng, a "Viwei House" in the dense forest of Shennongjia,

Full of cool summer

"The frog is called insect Ming, which is a beautiful accompaniment; the bonarie light can also become a distance. The sunset sun at dusk, the stars at night, the smell of grass aroma and orange soda in the air, as well as open -air movies, lakeside wild fishing These projects have a good sense of experience. "On Friday, Darui, who worked in Wuhan, drove to a friend and went to the Hubei Ezhou Peninsula to plan to enjoy a pleasant weekend.

"Last weekend, all the room types were sold out." Mr. Yang, the landlord of the Lakeside camp, introduced that the camp is located on the side of Liangzi Lake, with a total of more than 20 tents, starry sky and private camps. The occupancy rate is around 50%on weekdays and around 80%on the weekend. Among them, the thousand yuan level, with the only guard and air -conditioned starry sky are the most favored by family tourists.

The reporter learned that various types of RVs, containers, boat houses, bubble houses, star rooms, etc. in Beijing's suburbs in the suburbs of Beijing have gradually heated up with light architectural styles, mobile, and distinctive experiences. Since the beginning of this year, the number of such houses has increased by nearly 30 % year -on -year.

In Beijing Kui Baiyi Central Tree House, the reporter saw the Hawaiian coconut tree, wooden cable bridge, suspended tree house, submarine restaurant of nearly 20 meters high ... "Our 9 rooms are" hidden 'in tropical plants, Equipped with a large viewing window, allowing guests to enjoy the sun bath in coolness. "Mr. Li, the principals of Beijing Kuibaiyi Center Tree House, introduced in detail to reporters the buildings full of the Kuibaii Central Tree House full of tropical style. In order to meet the summer season, Mr. Li made a guide for tourists. "It takes only an hour to drive from Beijing urban area."

It is not just the market around the city. The theme parks and the homestays around the scenic area are also popular with many foreign tourists. The "Vivienian House" next to the Shennongjia Scenic Area ushered in a large number of guests. From the perspective of the host of the homestay, it is important to location, and it is the most critical to do supporting services. "The homestay will provide guests to the charter service and ticket reservation, and provide itinerary planning. They are free value -added services. The drivers and tour guides we do have cooperated for many years, which is safe and reliable."

In addition, Weiwei also arranged a wealth of experience projects for guests. In addition to watching the sea of ​​clouds, listening to birds, and smelling flowers, they can also pick tea, plant vegetables, weeds, make wine, and feed fish. Essence "Last month, the homestays were full of rooms, and it was basically full in August." Weiwei said.

Diversity experience play is available

Tujia data shows that since July, the number of homestay views with keywords with keywords such as "research" and "parent -child" on the platform has increased significantly, which has increased significantly in June. The number of related homestay reservations has increased by nearly 80 % from June.

The reporter found in the interview that today, the homestays with a summer research experience and tailor -made "homestays+" activities for children are favored by family tourists.

Jiuquan Jiuquan Splendid Ecological Park self -driving camp is one of them. Cui Quanjiang, the landlord of the battalion, is very experienced in receiving research guests. Local characteristics of folk customs, participating in scenes of strong scenes, such as camp star viewing, Mogao Grottoes clay sculpture painting, Yumenguan camping, etc. "

In order to enrich the sense of experience of the guests, many homestays have launched "homestay+research" products such as summer camps and public classes for parent -child guests to cultivate children's hands -on and brain -moving ability.

The Hubei Ezhou Peninsula plan to build a new art cafe and restaurant, and prepares a series of summer camp experience activities. "Practice is the best teacher. We plan to launch a series of activities in the" Little Artists Development Plan "in August to launch research cooperation with relevant institutions in the fields of painting, music, manual, and movies. "Children's Movie Appreciation" Camp Skills "and other public classes." Mr. Yang said.

At the Outside Art Museum of the Chongqing World Museum, the rich research courses have also received praise from many parents. "The artistic atmosphere here has a strong artistic atmosphere. There are art museums and libraries. The children have completed the first oil painting in life with the teacher in the past two days. It is particularly fulfilled. Not only that, the homestay also has experience projects such as ceramics and plant pioneering. The time is really worth it! "Ms. Zhou, who took her son to the homestay to participate in the painting course on the weekend.

The reporter observed that during the summer vacation, the research travel of adolescents as the main group entered the peak season, especially in depth experience research projects.

"'B & B+Studies' can be regarded as the derivatives of the homestay and the expansion of the research content. It is a theme education activity of collective travel and concentration of accommodation and boarding. Unlike the normal follow -up of parents or ordinary travel groups, Education and learning content is relatively prominent. "Lu Ning, dean and professor of the Tourism Sciences of the Second Institute of Foreign Languages ​​in Beijing, reminded that the homestays can be learned by different ages, innovatively designing and studying themes, adding multi -level hands -on opportunities, developing experience degree High -activity products, entertaining, let children learn, enjoy, and gain.

The pursuit of quality and retaining beautiful industry analysis, the epidemic changes people's lifestyle to a certain extent, gets close to nature, and returns to the country to become a new consumer fashion. The consumption experience that is close to nature and integrates into the environment is naturally popular.

So, in the face of the hot summer homestay market and the emerging emerging accommodation format, how should the homestay industry find the advantage to continue the heat?

Many operators mentioned the full use of local resources. In the opinion of Yuan Jun, a professor at Wuhan Vocational and Technical College of Wuhan, the emerging accommodation formats such as tree houses want to last for a long time, and it is necessary to integrate more local natural elements, supplemented by local specialty agricultural and folk production or living projects. "For conditions, you can develop projects such as farming, fishing and hunting, hand -woven dyeing or brewing, and use cultural traditional blessings to make the homestay products more attractive."

"B & B can integrate local folk culture, music culture, plan theme activities, and work for rural popularity. Through joint activities such as cultural and creative festivals, art festivals, cycling festivals, picking festivals, farmers' harvest festivals, etc., the homestay brand is launched." Tang Chengcai, a professor at the School of Tourism Science, Beijing Second Foreign Language Institute and director of the Regional Tourism Research and Planning Center.

Some operators also mentioned that it is also important to find their own uniqueness and attractiveness.

There are moving stories behind each homestay. "To combine the theme of the homestay itself and the guest's demand for designing products. Taking research as an example, the homestay must tap the corresponding stories, characters and feelings, incorporate the" love 'into the scope of research travel, and provide materials and bonds for young people to get close to nature and close the society. "Lu Ning said.

According to Zhu Wei, the manager of Shanghai Qimeng · New Moon B & B, the homestay is not only a single accommodation space, but also to help guests leave experiences and memories that distinguish between daily life. "The homestay is actually a good carrier. There are a lot of content that can be excavated in the field of non -accommodation.

In the era of new media blessings, doing a good job in private domain traffic is also a good strategy to deepen the impression of guests. Sha Shaoju, an associate professor at Zhejiang Tourism Vocational College, suggested that the homestay can strengthen cooperation with surrounding scenic spots, design "scenic wine" products, tailor -made tourist routes for guests, release game strategies, special products, do new media marketing, use WeChat, and use WeChat, Friends and communities such as private domains and other private domains are displayed to guests in the form of long short graphics, short videos, and live broadcasts.

From the perspective of Hu Yang, vice president of Tujia B & B, the homestay is a well -known track. "Today, Volkswagen Traveling is more inclined to personalized and customized. Rural homestay owners also provide high -quality homestays with better hardware conditions and more distinctive services. This also provides a good environment for guests to travel. Consumption. The hosts are willing to spend several years or even ten years to build and operate their own brands. It is precisely because of them that they help more tourists to find 'poems and far away', so that more high -quality homestays bloom beautifully. " (Author: China Tourism Daily Tang Bonnon Chief Reporter Wang Wei; Editor: Yang Shuo)

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