Extraordinary ten years 丨 "Huangpu I come to the race" brand for three years, national fitness moves to a new stage

Since the 18th National Congress of the Communist Party of China, Huangpu District has actively carried out various national fitness events as an important part of the people's good life. In 2014, the "Several Opinions on Accelerating the Development of the Sports Industry to Promote Sports Consumption" issued by the State Council first proposed to raise national fitness into a national strategy, and the national fitness industry of Huangpu District moved towards a new stage of development.

Entering the "Thirteenth Five -Year Plan", Huangpu District held the Second Citizens Games in 2016. It has a large scale in the competition, many events, and participating in the people, which greatly inspires citizens' fitness enthusiasm. In 2019, Huangpu District gave full play to the regional advantages of the core urban area of ​​Shanghai, and proposed to create an influential national fitness brand "Huangpu · I Come" to "integrate resources, establish brands, improve quality, and expand effects" to make national fitness activities In -depth development in the direction of full coverage, high quality, influence, and sustainable direction.

Huangpu District National Fitness Activity Brand was born

The national fitness event activities are held every year, and the people who "old faces" all day do not buy it. "Nonglai Saisai?" The National Fitness Public Service System is fully shifted and upgraded.

red

It is Huangpu Layout; it is the heart, window, business card of Shanghai; it is an irreplaceable red gene of the birthplace of the Communist Party of China.

S -type pattern design

It is a winding Huangpu River; it is a sports humanoid; it is the first letter of "Sport" in English; it is the first letter of "Sai" Pinyin.

"Huangpu, I come to the race"

It is the Shanghai language "I am here"; it is the slogan of "Huangpu I come to the race"; it is the sports spirit of Huangpu's national fitness and harmonious community.

With the establishment of the "Huangpu I Come" brand, Huangpu District has formed a complete system for the release of national fitness activities, activity plan selection and activity performance evaluation. In the first year, "Huangpu I came to the game" held a total of 181 events, attracting more than 100,000 people to participate, an increase of 67%compared to the previous year.

"Star move" series: night economic model opening

In 2020, in the face of a sudden epidemic, Huangpu District introduced newly promoted the citizens' confidence in citizens with diverse sports and promoted the orderly development of national fitness activities. "Huangpu I Come" adopts a diversified model of "online+offline, day+night, competition+training, traditional+modern" to attract social forces of all parties to participate in all kinds of national fitness events throughout the year. 222 games have driven nearly 500,000 online citizens to participate.

On November 14th, the new sports map of "Huangpu I came to the race" upgraded again, and specially launched the "Huangpu I Come" and "Star Motion" series. One of them. The "Star Movement" series provides more high -quality night sports activities for the citizens of Huangpu, and uses the aggregation effect of activities to effectively promote the economic model of sports+night in Huangpu District, making Huangpu under the starry sky brighter and prosperous. At present, it has launched football, night running, fixed -point cycling, bowling and other events, becoming the first night national fitness event brand series in Shanghai and even the country.

The "Xingmong" series makes full use of the "golden period" of national fitness at night, and forms a cross -border integration with the "Night Economy". The popularity of national fitness is getting stronger, and the city's night economy is getting hotter. "Working days+holidays, daytime+night, online+offline", Huangpu Binjiang, Nanjing Road Pedestrian Street, Xintiandi ... A series of relaxed and pleasant, tailor -made night competitions for young people take turns to play in turn, and play a national fitness event. Polymerization effect.

"Huangpu I Come to Sai" applet: online and offline integration

It is worth mentioning that on the occasion of the 2020 season in Huangpu, Huangpu District has carefully designed and developed functions such as competition services, training fitness, physical monitoring, news hotspots, sports social, health data and points management. The carrier's "Huangpu I Come" applet. As the official online platform of the competition brand, the "Huangpu I come to the game" applet through offline+online scene integration and the creation of the integration ranking system provides citizens with the "point -to -point" "point -to -point" of "one machine in hand, service direct" The new sports service has become a hand -ups for citizens' fitness.

"Yunyong" series: technology help cloud fitness

In order to meet the fitness needs of citizens and friends in the epidemic, in 2021, "Huangpu I came to the competition" officially launched the "Yunyong Series", which allows the sports to plug in the Internet wings and become easy and easy to get through. "Huangpu I Come" has gradually moved towards the full -coverage home fitness field, leading the new wave of online fitness. The "Yunyong" series is based on the "Huangpu · I Come" applet and uses technology to help cloud fitness. Participants can enjoy the ubiquitous and endless fitness services with the help of online procedures.

During the "Thirteenth Five -Year Plan" period, Huangpu District held nearly 2,000 various mass sports events online, with a total of more than 1.5 million people participating. On the "Huangpu I Come" platform, all people who live and work in Huangpu District can find their favorite "dishes".

Adapt to the normalization requirements of the epidemic prevention and control, give full play to the advantages of Internet technology, and insist on extending sports services to every corner of the city and sending them to the closest to the people.After nearly four years of continuous cultivation of "Huangpu I Come to Sai", after nearly four years, it has witnessed the beautiful situation of Huangpu mass sports in the past ten years, and has become an important cultural symbol of Huangpu's national fitness.

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