Public opinion attention: a tour guide for a tour guide for shopping for shopping

Recently, tourists Liu Min (pseudonym) and friends reported to Yunnan to travel. Unexpectedly, the tour guide asked "knowing your address and ID number, and white -collar workers need to spend at least 8,000 yuan." On the afternoon of August 3, the staff of the Cultural and Tourism Bureau of Yunnan Kunming City responded to the Journalists that they had paid attention to the matter and are currently investigating and dealing with.

Picture source: network screenshot

1. Analysis of public opinion statistics and trends

At the public opinion testing system of the China Cultural and Media Group Research Institute, with the cycle from 0:00 on August 3 to 22 on August 4th, information retrieval was found with the relevant keywords of "compulsory tourists in Yunnan". There are slight ups and downs, rising from 5 o'clock on August 4th, rising rapidly at 8 o'clock, and climbing to the apex at 9 o'clock. Since then, it has fallen rapidly to the end of the monitoring cycle. Essence

Figure: Public opinion trend chart

On August 3, Jimu News exposed: Recently, tourists Liu Min (pseudonym) and friends reported to Yunnan to travel, but the tour guide was asked to "know your home address and ID number, and white -collar workers need to spend at least 8,000 yuan." It is reported that in an interview with the media, Liu Min said that the tour group went to Dali and Lijiang and other places. Every place requested shopping, and the pressure of the tour guide was forced. Friends bought 130,000 yuan of jadeite. On August 3, the reporter contacted the tour guide involved, but he did not answer the phone call and did not reply to the text message. On the afternoon of the same day, staff of the Cultural and Tourism Bureau of Kunming City, Yunnan responded that it had been concerned about the matter and is currently investigating and dealing with it. Reports of Jimu News triggered a small -scale discussion of netizens.

Beginning on August 4th, with the media such as Surging News, China Net, Qilu.com and other media have reported on the mandatory tourists shopping in Yunnan, it has aroused heated discussion among netizens. On Weibo Hot Search List. From 6 o'clock on August 4th, the public opinion rose rapidly and reached the apex at 9 o'clock. The real -time public opinion information reached 1635. Since then, public opinion has fallen rapidly, and at present, it has been close to the complete removal.

As of 22:00 on August 4, there were 7,387 relevant public opinion information, including 4012 Weibo, 2468 clients, 649 videos, and 140 websites. From the perspective of media channels, Weibo and clients are the main channels for the spread of public opinion information. The proportion of Weibo information is 54.32%, and the number of client information accounts for 33.41%.

2. Media comment

The media published articles about the "Yunnan tour guide for mandatory tourists shopping".

Litchi News published entitled "White -collar consumption at least 8,000 yuan?" The local tourism market cannot stand the article "self -hacked" | Litchi Time Comment "said that recently, the two were reported to the Yunnan tour group at 1580 yuan 6 days and 5 nights. Tourists really need to be vigilant for travel products with too low prices. However, such forced consumer behavior should not be blamed for tourists "take advantage." The tour guide knows that the family address and identity card number is going to travel to tourists, and it is also suspected of illegal. If you just attract tourists through preferential policies, but ignore the play experience, "coming with a slaughter" to treat guests, it will only make the slightly improved tourism market worsen, and it will run counter to the purpose of boosting the tourism market.

3. Netizens' point of view

After summary of the online comment on "a tour guide for the mandatory tourist shopping" in Yunnan, I found that

Figure: Netizens comment distribution map

First, it means that the Yunnan tour guide has been forced to consume for a long time, accounting for 40.74%. Typical netizens commented as follows:

@: For so many years, Yunnan is still like this

@： 境 境: Why are there a lot of news in Yunnan, not regional black, but most of them see Yunnan news

@尘 Luo Fanchen: For so many years, the virtue of some tour guides has not changed yet

@上: I watched this news last time 7 or 8 years ago, and Yunnan or this ball.

What are the guides such as Yunnan? More banned

The second is to ridicule tourists participating in low -cost tour, accounting for 14.81%. Typical netizens commented as follows:

@: Then tourists just want to take advantage of their brains, and they will not think about it. Two people are 1580 yuan for group fees.

@不: Don't you consume the Northwest Wind?

@Brown Bear's Love: Do n’t you think about your brains for 6 days and 5 nights. Do you think people do charity?

Third, it is recommended not to travel with the group, accounting for 19.62%. Typical netizens commented as follows:

@小: Didn’t you play him yourself?

@吧 了:: I can follow the company to build a group, I can do it myself

@蝈蝈: Why do you travel with the group?

The fourth is to indicate that the behavior of the black guide affects the reputation of the local tourism, accounting for 12.4%. Typical netizens commented as follows:

@Foreign Trade E -commerce Network: Local tourism reputation is consumed by little bit by little

@W @two: I dare not go

Fifth, it is called to increase the investigation, accounting for 12.4%. Typical netizens commented as follows:

@guoke0511: I think this kind of tour guide should find one to investigate and deal with one.

@600: Increase the cost of illegal illegal and violations 4. Public opinion reviews

Recently, "a tour guide for the mandatory tourists in Yunnan" has attracted strong attention and heated discussion on the Internet. Forty -percent netizens said that there have been a long time for Yunnan tour guides for compulsory consumption; some netizens mocked tourists participating in low -cost tour; some netizens suggested not to travel with the group; some netizens said that the behavior of black guide affects local tourism reputation; some netizens call for it Increase investigation.

From the perspective of the development of public opinion, the public opinion incident quickly faded rapidly, and the trend of public opinion showed a "peak". After the incident sounded, the local relevant departments responded in a timely manner and quickly intervened in the investigation, which was worthy of praise. Follow -up, as the relevant departments investigated and notified the release, it is expected that netizens' attention may be attracted again. From the perspective of public opinion attitude, 40 % of the netizens said that the problem of mandatory consumption of Yunnan tour guides has been in a negative attitude towards this public opinion incident, which reflects that Yunnan tour guides for compulsory tourists need to be vigorously remedied.

With the arrival of summer vacation, the number of tourists from all over the world has gradually heated up. However, it has also occurred in individual damage to the interests of tourists and disrupting the order of the tourism market. The consumption of tourists for compulsory tourists in Yunnan is a typical example. Earlier, Yunnan has also been repeatedly revealed that similar problems such as mandatory tourists and black tour guides have almost become a stubborn disease. The behavior of the tour guide forced tourists not only harms the interests of tourists, but also disrupts the order of the tourism market, damages the local tourism image, and is not conducive to the recovery of the tourism market and long -term healthy development. In this regard, we must attach great importance and govern in a timely manner.

Relevant departments can carry out special rectification actions during the summer vacation, and conduct timely rectifications. At the same time, tour guides and companies that occur on problems will be punished strictly, and at the same time strengthen market order specifications and form a normal mechanism. Training and education to improve the quality of practitioners. At the same time, the blacklist system is established, and tour guides and companies that have serious problems and companies are included in the industry access blacklist; travel agencies, tourism companies and other tourism service providers must comply with discipline and law, abide by market order , Strengthen internal management, standardize their own business, strengthen the management of employees, especially tour guides, and avoid mandatory consumption and fraud; the majority of media should report and criticize the adverse phenomena in time to enhance public opinion supervision; tourists must improve their vigilance, improve their vigilance, improve Self -protection awareness, if you encounter poor or even illegal phenomena such as mandatory consumption, retain evidence in the case of protecting yourself, expose it in time, and boldly defend your rights. It is hoped that with the joint efforts of all parties, the comprehensive governance effect of adverse phenomena such as mandatory consumption and black tour guides can effectively regulate the order of the tourism market and promote the healthy development of the tourism industry. (Research Institute of China Cultural Media Group)

Responsible editor: Tang Zhicheng

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