Xing'an League's "immersive" tourism new format has spawned new kinetic energy in the whole region

Author:Inner Mongolia Daily Time:2022.08.05

In the first half of 2022, Xing'an League received a total of 3.8745 million domestic tourists, and achieved tourism income of 2.326 billion yuan; 11 new travel agencies and branches, and the number of new travel agencies ranked third in the region. In the past few days, 312 travel agencies in Heiji Liao, Beijing -Tianjin -Hebei, Pearl River Delta and other places have been connected to the alliance.

In the context of the patient prevention and control, why did Xing'an League's tourism market achieve rapid recovery and strong recovery? The answer is not only in the beautiful scenery of Xing'an League, but also in the "tourism+" integration and development of Xing'an League. In recent years, Xing'an League has actively implemented the "Tourism+" strategy and made a full -fusion article, which has spawned a new "immersive" tourism format with a strong sense of experience and deep participation, which not only allows Xing'an League to tour the tourism industry from a single attraction tourist tour. The transformation into a deep immersive experience tour has also injected strong kinetic energy into the development of the tourism industry and released a new vitality.

"Tourism+Cultural and Sports", build a new model of tourism in all aspects

The combination of tourism and culture and sports not only allows cultural sports to "far", but also gives the "poem" meaning to the tourism industry.

Participate in the grassland Nadam experience "men's three arts", enjoy the fun of ice and snow sports in the ice and snow festival, walk into the China Film production base to experience the past life ... In recent years, Xing'an League has held festivals such as Nadam, Alishan Ice and Snow Festival, Pentagon Tourism Festival and other festivals. , Create the momentum to gather the potential, let the majority of tourists visit the beautiful scenery while visiting the beautiful scenery, and immerse the beauty of the cultural and sports characteristics of Xing'an League.

It is understood that in the first half of 2022, Xing'an League held a total of more than 30 times of cultural tourism and physical activities, and the number of participants reached more than 2 million. In the second half of the year, Xing'an League will also organize the Wulan Mu Riding Art Festival in the district, the snow football game in the entire district, and 37 cultural travel activities such as Xing'an League Electronics and Xing'an League, which will attract more tourists to Da Mei Xing'an Experience.

"Tourism+non -heritage", three -dimensional creation of new tourism experience

When you come to Baowu Town, Alhan City, you can not only appreciate the unique scenery of the White Wolf Peak Scenic Area, but also see many lifelike bark paintings. Li Yanhong, a non -genetic inheritor at the autonomous region, launched some bark painting interactive experience projects for tourists. Visitors used the humble birch bark. After clever paste and combination, they could become a beautiful, simple and exquisite exquisite exquisite. artwork. Rich and diverse tourism experiences, let everyone linger and be addicted.

"Unexpectedly, the non -heritage culture can also be displayed in such a vivid and intuitive form. Here I really feel the charm of non -heritage." Tourist Zhao Lihua said happily after successfully making bark painting. At present, Xing'an League has initially formed a number of branded tourism products such as Mongolian embroidery, white wolf forest custom bark painting, and Buyang grass editing, and cultural and creative enterprises have reached 34. Xing'an League also actively promotes non -heritage projects into the scenic area, organically combines tourism with non -heritage to create a variety of tourism cultural brands, and allow tourists to experience non -heritage charm at close range.

"Tourism+Country", release new gravitational gravity of tourism at multiple angles

For those who live in the hustle and bustle of the city, the green mountains and rural life are always desirable. In time, the nearby citizens took the elderly and their children to the exhibition family farm in Ping'an Village, Korqian Town, Keyouqianqian, to experience farming labor, picking melon, vegetables, taste of farm foods, and feel the comfortable and comfortable new life of the new countryside.

Right now, tourists who come to Xing'an League can also walk into the Shuguang Modern Agricultural Circle Economic Park in Tunquan County to watch a variety of flowers, pick fresh fruits and vegetables at the greenhouse; Starry House B & B, catch rice fields, fish and shrimp, taste rural are delicious ...

In recent years, Xing'an League has created 3 rural complex through "tourism+rural", cultivated 10 national and autonomous region -level key villages and towns, and developed rural people, grasslanders, and forests (star tourist reception households) 34 Home, let tourists feel the fun of rural type, and transform agricultural products into tourism consumer goods, effectively enhance the added value of agricultural products and promote farmers' income.

In addition, Xing'an League has developed a multi -type research course such as red education, geological scientific research, and natural ecology through "tourism+transportation", attracting tourists to "walk into Xing'an and understand nature." At the same time, through "Tourism+Kangyang", it has created Baren Philosophy Monter Medicine Kangyang Town and Alishan Hot Spring Kangyang Tourist Land to attract tourists to experience the charm of Kangyang tourism.

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