Tanabata promotes consumption "sweet economy" to heat up

On the Tanabata Festival, "sweet consumption" is hot. On August 4, the reporter visited Nanjing Multi -business merchants and found that the catering industry has chosen to extend its business hours and sell special theme packages, and couples are increasingly favored gifts to give them.

At 6 o'clock that night, the reporter came to Princess Mingson's house (Central Shopping Mall). The shop is furnished in trendy fashion. The pink purple neon lights are equipped with a small card seat with a star. Korean avant -garde and Chinese retro coexist. The atmosphere is full. Many customers take pictures after waiting for meals. "Usually the daily daily daily daily dump rate of the store is expected to reach 4 to 5 times today." Mr. Zhou, the regional manager, said that they started to preheat special discounts on the Qixi Festival on WeChat public accounts and public reviews a week ago. Two employees specially borrowed from other stores to deal with the peak of passenger flow.

Subsequently, the reporter called the Roommate American meal (Hexi Store) and asked if there was a seat. The person in charge of the shop Bao Siming informed that the seats of the Qixi Festival a few days ago were full. "Our store presented a rose balloon to the members of the store; if you spend 300 yuan, you can also receive one of the Blind Blind Blind Blind Basic Box." She said that in order to ensure the prevention of epidemic prevention, the restaurant has completed the training of all staff in advance. Essence That night, they will extend their business hours, and the prediction of the row rate will be doubled than usual.

According to Meituan data, the number of orders in Nanjing Tanabata increased by 307.4%compared with the same period last year, ranking fourth in the country. Among them, the number of orders for food sets increased by 1034%year -on -year.

In addition to spending a romantic dinner, you choose to make gifts on the same day and give it to the other party, becoming a new trend of Qixi Festival.

"Hand -made gifts can express their hearts than gifts bought." Li Mingyue, a customer who is in the shop's shell accessories in the store. "Most of the customers are young girls on weekdays, and today they are mainly couples. There are also a few boys to make it alone, in order to surprise their girlfriends." Ms. Chen, a clerk in the 7+ gift manufacturing institute, said that the double DIY creamy mobile phone case in the store 79.9 The meta -package is the most popular.

Traditional jewelry DIY is also loved by couple customers. Wang Ruochu, the owner of the Golden Tree · Jinling Manufacturing Bureau, told reporters, "In order to welcome the Tanabata passenger flow, we have launched a silver couple on the online shopping platform in advance. Meituan data shows that Nanjing's DIY handmade workshop online order volume ranks seventh in the country, and the search popularity of "DIY Handmade" in Nanjing has increased by 467.8%year -on -year.

On Qixi Festival, flowers are an indispensable "protagonist". In Nanjing Hanzhong Gate Flower Wholesale Market, the flower shop preservation cabinet is filled with the bouquet of the citizens' booking. "A bouquet must be completed for 10 minutes, and seven people in the store can't be busy." Hou Shujun, the owner of Xiyuanlan Flower Shop, told reporters that the two -selling model of Flower Shop online and offline, the order is more than last year. Niche roses such as Luoshen rolls, microman, fire spirit birds, juice balcony, etc. are sought after by consumers. Ding Dong ’s buying data shows that as of last night, the number of roses provided on the platform increased by nearly 50%year -on -year. Among them, the popular rose varieties, especially the popularity of new varieties, continued to rise, accounting for more than 10%of the overall sales of roses.

The characteristic experience is still the focus of consumers' attention. The reporter learned that some hotel merchants put the room layout, dinner, flowers, red wine, travel auction and other romantic experiences and housing packaging. According to relevant platform statistics, more than double the growth of special hotels, of which the number of homestay reservations increased by nearly three times compared to the same period last year. On the first weekend of the Tanabata day to the next weekend, the hotel's number of orders increased by 157%compared with the same period last year, and the per capita price decreased by 2%year -on -year.

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