Ctrip Tanabata Travel Data: Gaoxing Hotel's booking has increased by more than 2 times, women occupy the dominance of booking

This year's Qixi Festival, special hotels are popular. According to the data of the Ctrip platform, the overall domestic hotel reservation and the high -star hotel reservation during the Tanabata Festival have increased by more than 2 times compared with last year. The same period increased by nearly 3 times.

In addition, in domestic hotel reservations, female users account for more than 50%. In order to welcome the Qixi Festival, the romantic atmosphere created by the host of the homestay, and the warm experience brought by non -standard accommodation, make the homestay the first choice for female users. Compared with female users, male users look at the nucleic acid detection points that are close to the distance and the opening time of the hotel. Newly opened hotels are often favored by male users.

It is worth noting that from the perspective of the hotel's characteristic room type, compared with the Qixi Festival last year, the booked volume of deep sleeping houses equipped with comfortable mattresses increased by 507%year -on -year, and it was in the leading position in the theme room products of the Ctrip platform. In addition, taking the baby to pass the Qixi Festival, the e -sports hotel is black or watching a romantic movie in the audio and video room has also become a popular choice for family and couples to spend Qixi. According to the Ctrip platform data, this year's Qixi Festival, the number of parent -child rooms and audiovisual house reservations on the Ctrip platform increased by nearly three times the year -on -year, and the number of e -sports room reservations increased by 161%year -on -year.

Reporter Wang Huan

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