I was crying when I bought a corn, and the "bilingual" became popular due to seriousness

Summary

Chinese Youth Comment

A serious figure that can make people empathize, the effect is far better than any "soul chicken soup".

In November last year, in the context of the "double reduction" policy, the "leader" New Oriental, which started with English teaching, announced that it will establish a large agricultural platform to lead employees to help agricultural products through live broadcasts to help agricultural products sell Transformation. After the news was announced, it caused heated discussion. At that time, it was difficult for people to imagine that there is room for English teaching and farming to help farmers. There are many controversies on the public opinion field for whether this decision is wise and prospect. However, recently, New Oriental Live, which had been quietly launched before, suddenly became on the Internet. The former English lecturer and current anchor Dong Yuhui, who exhibited talents in the live broadcast room, became popular overnight and stood in the center of the hot search stage.

Dong Yuhui is broadcasting. Screenshot from the Eastern Selection Live Room

The earliest attraction of netizens was a live video of "bilingual" in the New Oriental Live Room. In this video, one man, one woman, and two anchors selling prawns while selling prawns while saying a word "Rich in Nutrition" (nutritional), and by the way, explain to the audience Correct usage. At that time, most forwarders regarded this as a "music". They simply felt that New Oriental "played the heat" in the live broadcast field. It was fun to forget the oldest in English. However, as more netizens were curious, they began to watch the New Oriental Live Room, but an emotion that was similar to moved slowly.

For a company, either English teaching or live broadcast is essentially a business. As long as the law is abide by the law, it is not noble or low -end. However, the transformation process of New Oriental, as well as the first English lecturers such as Dong Yuhui to output the content of "materials" as much as possible in the live broadcast room, showed a very valuable quality -serious quality. At first glance, it seems that it is not difficult to be serious. Teachers have taught us to "study carefully". But after leaving the campus and entering the society, it is not difficult to find that it is not easy to keep it seriously between the dazzling temptation and heavy pressure. It may be the normal state of some people.

In life, ordinary people often feel confused and weak in front of frustration, and they cannot mention the challenges to face their eyes. At this time, seeing the appearance of others' serious work and living, maybe it can make the powerless person strong and allow the pessimist to move forward. The transformation from New Oriental to the direction of live broadcasts is of course a business behavior that is closely related to interests, but it has a booming momentum, showing a lot of courage and determination. Specific to the employees who completed this career, Dong Yuhui and his colleagues also faced the crossroads of personal destiny. Only by opening a new way can we continue their lives and careers.

In recent years, live broadcasts are one of the largest "wind outlets" in the Internet field. A lot of funds and endless popularity have made this industry a well -known "golden place". Therefore, whenever a company or individual announces to enter the live broadcast industry, it is inevitable to doubt: Are they here to earn "fast money" and just want to leave it? On this issue, of course, New Oriental must also accept the same review and test. The "bilingual" fire throughout the network may be because of funny, but the reason why its follow -up can achieve word of mouth for New Oriental is because people see their sincerity in such a live broadcast mode. The anchor in the live broadcast room did not take the golden signboard of "New Oriental", nor did he regard the achievements of past achievements as a boasting capital. Instead, he ingeniously came up with other live broadcast rooms, and he could give full play to its professional live broadcast model.

Screenshot of Oriental Selection Live Room

As the saying goes: the world is afraid of the word "serious". Everything, seriousness and not serious, gives people a lot of views. In terms of live broadcast, it is not difficult for netizens to see: who is "cutting leeks", who is sincere to communicate with consumers sincerely.

In fact, many people ran to the New Oriental Live Room to consume, not special products, but because of their support for "serious" like Dong Yuhui. Dong Yuhui's popularity is not because he has any star potential, but because many people see their shadow on him. Many netizens are similar to him. They are not born with a golden spoon. They have been working hard to climb the ladder of competition. They finally made some achievements, but encountered obstacles and frustrations other than expected. For these netizens, a serious figure that can make people feel empathy, the effect is far better than any "soul chicken soup". We may also believe that life will eventually return everyone who is serious.

Article/Yang Xinyu

Edit/Ren Guanqing

China Youth Daily · China Youth Network Production

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