Travel | Insight a new trend of consumption, innovate and link multi -brand, "Summer Tour Garden Club" comes!

Author:Cultural Tourism China Time:2022.08.05

With the advent of the graduation season and summer vacation, the tourism market in many places in the country quickly recovered. According to the latest deployment of the Ministry of Culture and Tourism, related companies should seize the summer consumption season and help the cultural and tourism markets to accelerate recovery. As the "vanguard" of the central enterprises in the cultural travel industry, with the support of many brands such as Nordisk and Pig Page, China Greenford Modern Service Industry, with its hotels, business and cultural tourism complexes in the "Summer "Tour the garden".

The "text, business, and travel" formats under China Greenfield will carry out a variety of activities, promote the new upgrade of business space with a variety of gameplay, tap consumer demand, bring a new experience to consumers, and further help the 2022 summer tourism in 2022 The market recovery stimulates the vitality of the market's main body and brings the innovative marketing model into the cultural tourism market.

While the market recovers, the cultural travel industry must accelerate transformation and improvement and explore more profit points. While adhering to normal prevention and control work, China Greenford's modern service industry insight into the latest consumption trends, and deeply understand the pursuit of people's pursuit of a better life at the moment.

At present, creating a dynamic and temperature modern business industry, promoting the upgrading of commercial space has become a new direction for operators. In the context of the segmentation of consumer demand in China, China Greenford Modern service industry seize the summer opportunities and create a new content on a new business space linkage partner. The "Summer Tour Club" is based on "younger generation, parent -child customer base" as the object, starting with new consumption hotspots such as "camping, outdoor experience, parent -child, pet consumption", etc., to create a "music festival, youth summer sports training camp, children's art contest" For creative marketing activities, China Greenford Modern Service Industry Links a multi -format matrix of hotels, cultural tourism resorts, entertainment and commercial complexes, etc., innovating consumer experience scenes, which will undoubtedly enhance the operation of hotels, cultural tourism and commercial complexes. Advantages, strengthen their competitiveness, and promote the cross -border integration of "text, business, and travel" under China's Greenford.

To attract more consumers and create a loud volume, cultural tourism companies cannot "fight alone". At the same time as the "Summer Tour Club" together with multiple well -known brands, while becoming more attractive to consumers, it can also mobilize the customer base of each brand to penetrate each other, thereby further opening the market. Nordisk is a high -end luxury camping equipment brand from Denmark. In addition to the luxurious appearance, the brand's values ​​are to encourage people to cherish nature and explore nature. In the "Summer Tour Club", create an adult "utopian", children's adventure; Pepezoo and Doggy MAN sets up a happy space belonging to pets for the outdoor lawn of "Love Pets" at the outdoor lawn of hotels and commercial complexes; sports brands bring in a fashionable youth summer sports training camp with the "Summer Tour Club" ... There are even more music with major music The festival brought by brand cooperation is inserted to wings for creativity and vitality to meet consumers' personality in all directions.

Starting from its own advantages, China Greenford Modern Service Industry, use the country to motivate policies, use external forces into internal energy, accelerate cross -border innovation, and actively explore. It will not only meet the current consumer needs目标为己任,通过创新活动及营销模式扩大品牌影响力并强化消费者记忆,持续探索高质量发展的经营模式,在构建强势文旅IP的同时,以新产品业态组合开启创新创意探索,创造新Growth potential.

As a practitioner and promoter of a better life, China Greenfield shoulders the social mission of "the people and the people's livelihood". Under the call of this mission, the Chinese Green Fa Modern Service Industry has always brought the people to a better life to a better life. As the goal of struggle, with innovation, and stimulating new momentum as its responsibility, continue to strengthen the supply of high -quality products, help the Wen travel industry to boost the recovery, with the summer of 2022 as a new starting point, which can be expected in the future.

(The picture comes from the organizer of the event)

Editor: Yuan Ming

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