"Jinxiang cool and vitality for a summer" Shanxi Cultural Tourism Promotion Conference Entering Chongqing

Author:Shanxi Daily New Media Time:2022.08.06

Zhang Ting, a reporter from Shanxi Daily reported on August 5th, the Shanxi Cultural and Tourism Promotion Conference hosted by the Provincial Department of Culture and Tourism, hosted by the Provincial Department of Culture and Tourism, was held in Chongqing Chongqing. This activity adopts offline promotion+online live broadcast and media promotion, combined with seasonal and market characteristics, to introduce the content of the five major sections of Jinxiang Cool cooling, to fully promote the "Kang Yang Shanxi and Xiayang Shanxi" brand to show the charm of cool Shanxi. Build a bridge for the joint development of the Jinu and Chongqingwen Travel Industry.

At the event, Wang Yanhong, a second -level inspector of the Shanxi Provincial Department of Culture and Tourism, introduced the rich cultural tourism resources of Shanxi to the guests. He said that the tourism exchanges between Chongqing and Shanxi are very close. This time, the Shanxi Provincial Culture and Tourism Promotion Association enters Chongqing, which is to send a sincere invitation to the people of Shancheng. Welcome and hope that everyone will go to Shanxi. Summer avoidance and recreation of leisure, experience the unique beauty and deep culture of the Sanjin Grand. Shanxi wenwen star push officials introduced the five major themes of Yungang Grottoes, Yingxian Mushan Tower, Wutai Mountain, Wang Mangling, Humou Waterfall, Lao Niu, and Lao Niu, respectively. Bay, Feiling Village, Zhonglou Street, Xinzhou Ancient City and other characteristic scenic spots, invite local tourists to visit Shanxi to visit the scenic spots, taste food, and enjoy the health, and spend a cool summer of 25 ° C.

Guo Gang, Director of the Market Development Division of the Chongqing Culture and Tourism Development Commission, said that the development of Chongqing and Shanxi's cultural tourism industry is committed to internationalization, high -end, characteristic, and intelligent development. The tourism resources in the two places have strong uniqueness and complementarity. It is hoped that the tourism industry in the two places to further deepen understanding, strengthen communication, and increase cooperation, and strive to promote the mutual benefit of policy, mutual product push, customer source delivery, and market sharing, promote the prosperity of the tourism market between the two places, promote the joint development of the tourism industry in the two places brilliant.

At the promotion meeting, the creative punch area with the theme of the background of "enjoying the coolness and vitality of the" cool and vitality "attracted many guests to take pictures; the exquisite non -heritage crafts such as face plastic, food sculpture, and Jin embroidery attracted the tourists of the mountain city. Shanxi specialty foods such as cakes and vinegar drinks the taste of Shanxi. The colorful cultural tourism resource promotion on the scene allows Chongqing travelers to understand the characteristics and selling points of Shanxi Cultural Tourism.

Edit: Shen Xinrui

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