From "offline" to "online", from "plane" to "three -dimensional" Zhejiang: multi -direction and multi -level construction market aid system

The flagship store of Hangzhou Yan'an Road, Hangzhou Yan'an Road, "Ten Cities and Hundred Stores" in Zhejiang Market. Photo Conferring in Zhejiang Province Aid Headquarters

Tianshan reporter Wang Xinhong

The "Ten Cities and Hundred Stores" project is a beautiful business card of Zhejiang's counterpart support Aksu area and the Xinjiang Production and Construction Corps.

In August 2020, the Zhejiang Provincial Aid Headquarters, with the Alar City Government of Aksu District and the first division of the Corps, issued the "Three-Year Action Plan for the Upgrade of Ten Cities and Hundred Stores" project (2020-2022) "to build The market aid "Ten City Hundred Stores" project 2.0, comprehensively promotes the iterative upgrade of the "ten cities and 100 stores", from "offline" to "online", from "plane" to "three -dimensional" to build a market aid system for the market. Ensuring that the agricultural products of the Aksu region and the first division of the Corps are "sold" and "well sold", which has promoted the pace of rejuvenation in the local countryside.

Unblocked from Xinjiang Grand Channel

Every July and August of the year, when the fruits are fragrant in Xinjiang, the counties (cities) and rural areas of the Aksu area will come to many Zhejiang merchants.

"These merchants were attracted by the Zhejiang Market's" Ten City Hundred Stores "project." Hou Mingping, secretary of the Party Group of the Commercial Bureau of Aksuzu District.

Chen Haitao, deputy commander of Zhejiang Province's aid headquarters, introduced that the quality of agricultural products produced in the Aksu area is good, but it is far away from other provinces and regions, and the transportation cost is higher. In order to solve this problem, driven by the Aksu Land Committee, the Agency and the Zhejiang Provincial Aid Headquarters, it launched a series of measures to open up the logistics system, establish a support policy for ten cities and 100 stores, subsidize transportation costs and warehousing costs.

Tao Guojian, deputy commander of Jinhua Aid Headquarters, introduced that Jinhua Aid Headquarters and Jinhua Transportation Investment Group Co., Ltd. (hereinafter referred to as Jinhua Communications Investment), railway departments, logistics and procurement companies have repeatedly planned for nearly a year. On August 8, 2021, the first cargo aid trains were issued to Jinhua, Zhejiang. At present, Jinhua Aid Headquarters has established a group operation team in Xinhua City with relevant units in Jinhua City. The line, the car, the time, the timing, and the pricing "" run the run normally.

In March of this year, the project of the South Xinjiang Express Logistics Dialing Center in Wensu County Airport Logistics Park started. The total investment of the project is 300 million yuan, which is currently the only comprehensive express logistics smart park that integrates intelligent, centralized, comprehensive services, and unified management in Xinjiang. The center plans to be completed and put into operation by October this year. It will introduce 4-5 leading courier companies to establish a large-scale express delivery transfer center in Wensu County. More than 1,000 tons of goods, more than 100 in -and -out vehicles.

In addition to the aid of Xinjiang, the Alar City Government of the Aksu Regional Administration, the first division of the Corps, and the Zhejiang Provincial Aid Headquarters also started from the work mechanism, sales network, consumer assistance, etc. Upgrade to the core of assistance work system with "dual -line linkage, offline decimal, 100 stores, and warehousing eastward movement" as the core.

Constructing the big alliance of production and sales

On the afternoon of August 7, the workers were busy transporting melon on the tractor in a melon field in Xinzhi Farm in Shaya Prefecture.

"Picking the melon for a month's income is more than 5,000 yuan." Holding two just picking melon in his arms, buying Timi Heheman laughed and laughed.

Zhang Zhizhong, general manager of Shaoya County Zhejiang Enterprise Development Co., Ltd., introduced that this piece of more than 360 acres of Gua Di is an agricultural product east -entry base built by the Zhejiang Jiaxing aid headquarters. The melon grown in melon is all excellent varieties quoted from other places. The wholesale price per kilogram is 9 yuan, which is mainly sold to Jiangsu, Zhejiang and Shanghai.

"Fans friends, this melon is fragrant and sweet. It has just been picked from the ground ..." Now it is the norm of life of Hangzhou citizen Wu Jiemin every day.

Wu Jiamin, 37, is a full -time wife. After buying Aksu's apple in "Ten City and Hundred Stores", I have fell in love with Aksu's agricultural and sideline products, and began to recommend to fans on the live broadcast platform.

"I did not expect fans to like Aksu's agricultural and sideline products so much, which made my live broadcast of goods very popular. Last year, my annual sales performance reached nearly 10 million yuan." Wu Jiamin said.

Today, on the live broadcast platform, there are many Internet celebrities who endorse Aksu's auxiliary products like Wu Jiamin.

Hou Mingping introduced that since 2020, the Zhejiang aid headquarters has given full play to the advantages of e -commerce provinces and sports provinces, and has taken the initiative to connect with the agricultural retail leader and e -commerce platform in Zhejiang Province. Solve the problem of selling agricultural products. Organize Internet celebrities and sports stars to endorse Aucha products and shoot public welfare promotional videos. The Zhejiang Provincial Assistance Headquarters Industrial Group and the Aksu District Commerce Bureau normalized and organized the organization and organizing the "Ten City Hundred Stores" promotion meeting of Zhejiang Market aid in Zhejiang Market. More than 10 departments and more than 100 key buyers in Zhejiang Province participated. Aksu's specialty agricultural products have entered more than 100 colleges and universities in the Yangtze River Delta.

"Zhejiang Aid Headquarters also arranged special funds to support the cultivation of the" ten thousand "e -commerce subjects, carry out the" Dandelion Program "series training to promote the development of the Internet+'new business development in the Aksu region and the Internet celebrity economy. In the year, the Aksu region achieved a glorious achievement of more than 14 billion yuan in network transactions. Aksu City became the only unit in the country to be inspected by the State Council of the Rural E -commerce Development State Council. "Hou Mingping said. Since 2020, Zhejiang Province has organized a monthly basis in Zhejiang wholesale households and large agricultural products business households to focus on Aksu to carry out production and sales docking and centralized procurement, with a cumulative purchase amount of more than 6 billion yuan.

"Ten City Hundred Stores" iterative upgrade

"Rock sugar heart apples are so delicious, crispy and sweet!" "This walnut is also very good, thin skin and thick, crushed as soon as it is pinched!" At the 16th China Yiwu Culture and Tourism Products Expo, the characteristics from the Aksu area are Elimination of agricultural products has been unanimously recognized by consumers.

Luo Linyong, deputy director of the Aksu District Commerce Bureau and deputy leader of the Industrial Group of Zhejiang Province Aid Headquarters, introduced that since 2020, Zhejiang Province Aid Headquarters has continuously increased publicity and promotion of high -quality agricultural products in the Aksu area, organized and organized agricultural cadres and talents and talents of counties and cities. Enterprises go to Zhejiang to participate in activities such as Zhejiang Shopping Festival, Zhejiang Agricultural Fair, e -commerce expo, cultural tourism promotion and other activities, and carry out various types of agricultural products promotion conference to enhance the market recognition of Aksu agricultural products in Jiangsu and Zhejiang Increasing income and pioneering high -quality specialty agricultural products in the Zhejiang sales market.

At the Solidarity Conference of Zhejiang Market's "Ten City and Hundred Stores" project in November 2021, at the signing of the market and sales of the Aksu area and the Aksu region and the military regiment, the Jinhua Aid Headquarters only promoted the signing procurement project Five, there were a total of 16,500 tons of agricultural products such as fruit products, with a total amount of 170 million yuan, accounting for 20.8%and 14.5%of the procurement and procurement amount of Zhejiang Province, respectively.

In addition to offline publicity and promotion, online publicity promotion is indispensable. In 2020, Jinhua City Aid Headquarters promoted the linkage of online and offline sales for the Agricultural and Rural Bureau of Wensung County and the Central Zhejiang Central Online. Specialty mobile phones can be delivered to home. At the "Digital Empowerment Think Tank Construction" 2021 Jinhua · Wimbledon Cultural Tourism Cooperation and co -construction activities, Wensu Agricultural Products is perfectly displayed in the cloud.

Zhejiang Market aid "Ten City Hundred Stores" project Hangzhou Yuhang flagship store. Photo Conferring in Zhejiang Province Aid Headquarters

"For more than two years, the" Ten City Hundred Stores "project has continued to upgrade and has successfully created version 2.0, especially the marketization of operating main body, digital sales channels, and integration of product supply and demand. The market competitiveness and brand influence in the central part of the east also effectively driven the agricultural development of the Aksu region and the first division of the Corps to accelerate the development of industrialization and the supply -side structural reform of the agricultural field.

Now, Aksu's agricultural products have entered 10 mainstream network sales platforms including Zhejiang Farmers Market, Supermarket, Fruit Shop, Gas Station, and highway, and more than 1,300 offline stores (terminals), including Tmall and JD.com. There are more than 200 online stores and 11 storage cold storage; 10 storage cold storage in the Aksu area, more than 20 agricultural product remote processing enterprises, establishing more than 40 standardized planting bases, and building 314 high -quality agricultural product industry bases to benefit the local area to benefit the local area Nearly 150,000 people in farmers and herdsmen.

In recent years, Zhejiang aid Xinjiang has launched the "Ten Cities and Hundred Stores" project 2.0, which has promoted local characteristic agricultural products to "sell", "well sells", "selling Zhejiang" and "selling nationwide". As of now, the "Ten Cities and Hundred Stores" has been iterated to "Hundred Cities and Hundred Nets and Thousand Stores". The offline sales network has covered 11 prefecture -level cities and major counties (cities, districts) in Zhejiang. The product was 11.69 million tons, with sales of nearly 14 billion yuan.

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