Aksey County builds a new media cluster matrix to build a new landscape

[Entrusted new journey to build a new era, study and implement the spirit of the 14th Provincial Party Congress]

Aksey County builds a new media cluster matrix to build a new landscape

Since the beginning of this year, Aksai County has focused on promoting the integration of media integration and development in accordance with the idea of ​​"real content, new means of communication, wide communication channels, wide communication channels, and deep media integration." Do a good job in the release work and strive to build a new pattern of press release.

To strengthen traditional media and play a leading role. Aksey County closely focuses on the major decision -making and deployment and central work of the Central, Provincial and Municipal Party Committee, improves the release system, optimizes the release team, expands release areas, enriches the content of the release, innovates the formal means The role of emotions. In the construction of the position, strengthen the positive energy communication matrix, establish a positive energy manuscript discovery, planning, and push mechanism, and all the WeChat public accounts in the county's major departments in the county entered the network client, forming a media matrix covering the county. In terms of work creation, while actively planning major theme propaganda, in -depth excavation of national cultural brands such as Jockey Club, Arkan Bouncing Concert, Kazakhsacon Song and Dance, and natural scenery and wild camels such as Su Qian Lake, Harmeng, and Puyang Gorge, Wild animals such as black -necked cranes and Tibetan antelons carefully planned online performances, recommendations, and publicity activities.

Drawing on advanced experience and innovation and integration of development concepts. In -depth development, online publicity and education and training, actively explore the establishment of the "news+government affairs+service" model, enhance self -hematopoietic skills, and provide more convenient and high -quality news services. Adhere to the "new platform communication and new theory", make full use of new media such as Weibo and WeChat, and explore the use of technical means such as short video and small animation to enhance the effect of the party's innovative theory network communication. It improved and improved the annual evaluation mechanism of the press release work, improved the expression and communication of discourse, and actively adapted to the trend of moving, socialization, videoization, and interactiveization of Internet communication. , To meet the needs of users' diversification and personalization, enhance the appeal of news information, and make the media integration and realize "plus" to "integrate" from phase.

Manage the team and enhance the level of news communication. Strengthen the training of existing talents, through business training and special learning, improve the comprehensive quality of editors, create a multimedia journalist team that integrates, compilation, photography, and broadcasting, and can be proficient in and using modern communication technology methods. Essence Further regulates the selection and management of the online reviewer team, and improves the sound guidance system of towns and departments and units. Improve the assessment of online review work, establish a report mechanism for online reviews and public opinion guidance rankings, absorb the large networks V, network anchors, and network writers in the county, and regularly organize the publicity of major theme activities in the county, strengthen online civilized literacy education, and strengthen the education. Guide them to actively participate in positive energy communication.

Strengthen network supervision and actively respond to social concerns. Further strengthen media management, introduce relevant policies and regulations, strictly standardize communication behaviors, and accelerate the innovation of management methods. Carefully organize theme release and series of releases, accurately and steadily carry out targeted publicity and guidance, comprehensively and accurately explain the policy spirit of their respective fields, and effectively respond to social concerns. Formulated and improved the consultation mechanism of the online public opinion work meeting, established a special class of public opinion work, dynamically improved public opinion guidance caliber libraries, arranged deployment, refined measures, clarified responsibilities, and adhered to 24 -hour public opinion monitoring at various major events and sensitive time nodes. , Make every effort to do a good job of online propaganda guidance and public opinion protection. Timely and effective disposal of major public opinion on the Internet, realize the "first sound effect" in major events, occupy the high point of public opinion system, use online words to allow "netizens" to guide netizens and consciously resist bad information. Scientifically cope with "negative public opinion", resolve "negative energy", mobilize positive factors to the greatest extent, and consolidate social consensus.

(Correspondent Hua Guowu)

Editor in charge: Wei Hailing

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