Public opinion attention: Four aunts in Jiuzhaigou Scenic Area to take pictures of the water barefoot

On the afternoon of August 7, some netizens posted a video on social platforms that "four tourists in the Jiuzhaigou Scenic Area and took pictures of water to take pictures". In the online video, several tourists in Jiuzhaigou Scenic Area laughed and took pictures in the water, while other tourists stood by the water. On the 9th, the Jiuzhaigou Scenic Area Management Bureau responded to administrative penalties for the tourists of the parties in accordance with the law. The four apologized in the form of a written apology letter. After the exposure of this uncivilized tourism incident, it caused heated discussions on the Internet.

Picture source: video screenshot

1. Analysis of public opinion statistics and trends

At the public opinion monitoring system of the China Cultural and Media Group Research Institute, with the cycle from 0:00 on August 7 to 14:00 on August 10th, information retrieval was found with the keywords of "four tourists from Jiuzhaigou to take off their shoes and took pictures". After a centralized report on the incident on the 9th, the public opinion began to rise sharply at 9:00 on August 9, and reached the apex at 14:00 on the 9th. Then the public opinion began to decline, entering the low tide at 20:00 on the 9th, approaching the complete removal.

On August 9, Jiuzhaigou Scenic Area made an official response to the above incident. ],@】】】 [Jiuzhaigou responded to the aunt's barefoot to take pictures: not allowed to step on the water in the scenic area, it has been punished by the tourists of the parties]@Guangming.com [Four women take off their shoes to take pictures, netizens: Where are the quality of the quality? Intersection Jiuzhaigou responded →], which triggered media forwarding and commented on the majority of netizens, and public opinion quickly entered the high point of communication.

As of 16:00 on August 10, there were 7,913 information on relevant public opinion, including 7884 Weibo, 3 websites, and 26 interactive forums. Among them, Weibo is the main source of public opinion information, accounting for 99%.

Figure: Public opinion follow the trend chart

2. Internet users' point of view

After summarizing the views of the topic of "Jiuzhaigou's four tourists taking off their shoes and taking pictures", it was found that the following categories were mainly divided into the following categories:

First, it is required to strictly supervise the uncivilized tourism behavior and severely punish them, and pull the tourists involved into the blacklist of tourism, accounting for 32%.

@4EARTH: What requires strict supervision and punishment mechanisms, without restrictions without quality.

@: Suggestion punishment! This kind of tourist Jiuzhaigou does not need or welcome! At the same time, it is recommended that the scenic area adds a fence and warning slate in the necessary place!

@S 加 S: Add all the blacklist, so that they will not be able to travel in the future.

Long live @: Can you add a blacklist? The cost of reviewing the crime alone is too low.

@: The punishment is too light and has no deterrent effect! Penalty fines should be established.

Second, I feel heartache and angry about the uncivilized tourism behavior of tourists in Jiuzhaigou, saying that I ca n’t bear to destroy the beautiful scenery, accounting for 26%.

@: After looking at the comment area, my heartache, I went to know how beautiful there, I couldn't bear to destroy a little.

@I am air -conditioned Jun: When I really went to Jiuzhaigou that year, I was shocked by the beautiful scenery in front of my eyes.

@No one will not love cute Xiaoshi: Why does Jiuzhai return not to see water, because the water of Jiuzhaigou is too beautiful, so beautiful scenery is a valuable heritage given to us by nature. The famous calcium landscape of Jiuzhaigou is very fragile. Good protection, such a beautiful scene may only be seen in videos and pictures. This is very heartbroken.

The third is to ask questions about whether there are warning signs, guardrails and patrol staff in the scenic spot, and puzzle "how to go down", accounting for 14%.

@2011: Jiuzhaigou will have no warning signs and fences, China's top mature scenic spots.

@Lemobvhioeslop: How to go down, there are railings throughout the journey.

@: Where did the patrol go? Many patrols when we went last year, and we must not be allowed to launch.

The fourth is to call on civilized tourism by this incident and protect the environment, accounting for 14%.

@Curry_Segas: Respect nature, follow the management of scenic spots, civilized tourism, thank you!

@网: Civilized tourism, do not step on the water, do not pick flowers, do not throw garbage.

@Z is okay to touch the fish Z: Everyone is responsible for protecting the natural environment.

@_ 不 _ not to be a lover: Do not make excuses for excuses if you have no quality. Civilized tourism is the basic quality and morality. Just be good.

Figure: Internet users comment distribution map

3. Media comment

A number of media published articles on the uncivilized tourism incident of "four tourists from Jiuzhaigou to take off their shoes and take pictures".

The official Weibo of Sichuan Radio and Television "Sichuan Observation" published entitled "I can't go to the water"? We really don't welcome! The article explains that the main landscape of Jiuzhaigou is the landscape of calcium landscapes. The deposition speed of calcium is less than 1 mm/year. The artificial objects enter the water body, which will cause irreversible damage to calcium and cannot be repaired naturally.

The article calls on the beauty of Jiuzhaigou to take care of everyone. Jiuzhaigou cannot play water. Maybe it is punished than tourists stepped on the water, and it should be hot search.

Jimu News was punished in an article entitled "Four aunts stepped on the water in Jiuzhaigou, and hoping to be punished for consciousness and self -discipline" stating that civilization was raised or punished, and there has always been controversy. But from the perspective of practical operations, raising and punishment may be indispensable. The article pointed out that in essence, civilization relies on self -discipline and consciousness. The civilized order that everyone wants to create is: no matter whether there is supervision or not, or not, people can consciously restrain their behavior, and uncivilized things are determined. It is hoped that the timely punishment of Jiuzhaigou will form a demonstration effect for other scenic spots and help this self -discipline and consciousness.

Hongxing News stated in an article entitled "Aunt Jiuzhaigou's shoe to get rid of the water, and the scenic area may wish to deal with more popular science in time." For the explanation of experts, everyone may not be able to fully understand the scientific principles behind them. This process is actually a reminder from the punishment of uncivilized tourists to a professional doubt. The scenic area can conduct more popular science for tourists. Let more people know the "secrets" behind the beauty of Jiuzhaigou, which can not only avoid the excellent moment brought by the tourists' "unknown", but also improve everyone's understanding and understanding of Jiuzhaigou. This is actually a win -win interactive process.

Fourth, public opinion review

Since the summer, tourism fever and related topics have continued to heat up. The incident of "four tourists from Jiuzhaigou took off their shoes and took off water", which caused the issue of uncivilized tourism behavior to attract attention again, and the incident caused strong attention and discussion on the Internet.

More than 30 % of netizens requested the scenic spot to strictly supervise the uncivilized tourism behavior, and severely punished the tourists, and pulled it into the blacklist; more than 20 % of the netizens expressed their anger and could not tolerate the behavior of destroying the beauty. Some netizens reminded that Jiuzhaigou came to watch, not to play water, and called on civilized tourism to protect the environment.

Since netizens released the relevant video on August 7, the incident quickly fermented. Jiuzhaigou Scenic Area responded on the 9th on the official social account, saying that they had punished the tourists in accordance with the law. The four apologized in the form of a written apology letter. Although the incident seemed to be settled after the penalty decision was announced, the thoughts caused by were far from over.

The first is the issue of popular science. Why can't Jiuzhaigou go to the water? What's more special about the water in Jiuzhaigou? Some experts point out that the water in Jiuzhaigou is calcified landscape. The calcification process in the water must have carbon dioxide. To keep the water in the pond, the poverty is to be maintained. The nutrients are too high. The deposition speed of calcium Hua is up to a few millimeters a year, and it cannot withstand the weight of adults. Once destroyed, it is almost impossible to repair naturally.

Although tourists may not be able to fully understand this professional explanation, at least everyone knows at least now that the water in Jiuzhaigou cannot be stepped on.

Uncivilized tourism behavior is a common topic, and it is particularly important to visit and visit in an orderly manner. Although more and more tourists have consciously abide by the relevant behavior specifications, there are still a few tourists who throw the word "civilization" behind their heads, and when visiting the beautiful scenic spots.

Administrative penalties and fines are only a means to advocate civilized tourism, not the purpose. Another additional compensation can not restore irreversible damage to scenic or cultural relics. The government authorities should increase the supervision of tourist attractions, strictly enforce the law, and strengthen the warning effect on tourists. The Tourism Association should strengthen publicity work to make civilized tourism popular.

To rectify uncivilized tourism behaviors, it requires both specimens. Social opinion has recently called for the establishment of a "blacklist" punishment mechanism for tourism, so that the relevant personnel of uncivilized tourism have paid both economic costs and the price of integrity. They also pay legal costs, thereby prompting more tourists to abide by the rules and civilized travel.

As a tourist, you should strengthen your own cultivation. While relaxing your body and mind, you should not relax the strings of civilization at all times, making civilization travel a conscious behavior. (Research Institute of China Cultural Media Group)

Responsible editor: Wang Zhonghui Tang Zhicheng

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