2022 National prefecture -level city jurisdictional spreading heat index was announced

In order to implement the spirit of the National Propaganda Minister's Meeting in 2022, and dynamically evaluated the effects of the entire network communication in the past year of urban and city jurisdictions in the country, recently, the People's Daily belongs to the China City News Agency and the China City Brand Evaluation Project Team. According to the data and related standards of the National Communications University of China, according to the data and relevant standards of the relevant ministries and commissions of the Chinese digital city brand and the micro -hot -point big data research institute, the country's 671 urban areas from February 7, 2021 to February 6, 2022 Relevant data is calculated for standardization, and the top 100 list of the popularity index of communication index is released at the national prefecture -level city jurisdiction (separate cities and cities above the provincial capital).

It is reported that the spread of popularity index refers to the collection of negative words from news media, Weibo, WeChat, clients, websites, forums and other Internet platforms, eliminate negative words, extract specified events, characters, brands, regions and other related information. After standardizing the extracted information, the index that can reflect its attention on the Internet is obtained.

Du Yingzi, the leader of the China City Brand Evaluation Project Team and the editor -in -chief of the China City Newspaper, is one of the most authoritative research results in the field of propaganda fields in the country, and has become a reference for measuring the effect of urban publicity. This release is prepared for the 2022 national urban brand evaluation.

Du Yingzi said that with the support of the State Administration of Market Supervision and other national ministries and commissions, China City News has developed a number of national standards such as "Brand Evaluation City", and based on the above national standards and national statistics, it has released national urban brand evaluation for 5 consecutive years in a row. Index, national urban quality index, national urban communication index, national small town communication index, and 6 major series of achievements are designed to provide cities with scientific decision -making basis and system reference to support cities to achieve high -quality development.

Du Yingzi pointed out that a good public opinion environment is conducive to capital gathering, and then produce a double effect; it is conducive to the development of local enterprises and demonstrate the demonstration effect; it is conducive to winning word of mouth and extensive support, forming urban brand effects, thereby enhancing the core competitiveness of the city.

What does this list mean?

Chang Liang, deputy president of the China City News and experts from the National Image Communication Research Center of Tsinghua University, explained that the overall development and work of the city's urban areas are the embodiment of the "soft power" and "radiation" of the city. The communication heat index reflects not only the amount of traditional media reports, but also the feedback of the audience, which reflects the effect of communication. Communication is competitive and productive forces, and the public opinion environment is also the business environment and development environment. Urban communication reflects the charm and vitality of the city.

What are the problems existing in the jurisdiction of China?

According to the analysis of the urban brand evaluation project team, the lack of standards for setting up and evaluation in the historical area of ​​my country's municipalities has led to huge differences in different cities. A large number of city jurisdictions have low industrial carrying rates, poor awareness and brand awareness, and many famous cities have unknown districts and unknown names. There are more than half of the national and cities and cities in the country.

How can you catch up and overtaking in the jurisdiction of the market? Chang Liang suggested that he should use his own comparative advantages and focus on the essence of an industry; give full play to the advantages of talent cadres and innovative mechanisms in the municipal jurisdiction; encourage the municipal non -cadres to be more athletes, less referees, and consciously support grass -roots construction.

Data cycle (2021.2.7--2022.2.6)

China City Brand Evaluation Project Team Tel: 010-65367152 17319129196

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