Weifang created the "East Asian Cultural Capital" │ Anchor target, system guarantee, cultural benefits to the people's experience and public opinion

Author:Qingzhou Museum Time:2022.08.11

Qingzhou, one of the ancient "Kyushu", has a total area of ​​1569 square kilometers. It is currently under the jurisdiction of 4 streets, 8 towns, and 1 provincial economic development zone with a population of 960,000. Cities, national garden cities, China's excellent tourist cities, and the first batch of national tourism demonstration areas, won the comprehensive award of the Chinese Household Environment Award.

In recent years, Qingzhou has taken the "one village, one year, one show" project as an important measure to accelerate the improvement of the modern public cultural service system and protect the basic cultural rights and interests of the masses, adhere to the overall planning of urban and rural, focus on the center of gravity, facing the grassroots, serving the masses, and strive to build a building. Special cultural activity brands to form the basic work ideas of "one, four, three three", that is, to ensure that the performance covers "one guarantee", and improve the "three guarantees" of the system, funds, and assessment. The "four measures" of the program resources construction and standardized procurement process, grasp three combinations of the construction of the hometown and cultural infrastructure, the construction of mass literary and artistic groups, and the creation of characteristic activity brands to achieve the satisfaction of the cultural life of the masses, the level of public cultural services, and the level of public cultural services, and the level of public cultural services. Three improvements of citizen's civilization literacy helped Weifang to create East Asian cultural capital. Since October 2012, the top ten private groups in Qingzhou unveiled and began the "Thousands of Dramas Sending Rural" cultural benefit people's performances. Village literature performance coverage is 100%. In 2021, Qingzhou Cultural and Sports Life achieved the first place in 136 counties and cities in the province.

(1) "One guarantee" efficiency capacity

Strengthen the top -level design and implement accurately. According to the number of administrative villages, the annual public welfare performance plan is scientifically prepared to ensure that each village (community) is arranged at least 1 performance per village each year to avoid one village performed more and no villages. Adhere to the actual situation, adopt the "linked film" performance method, adopt "Liancun performances" in dense areas of the village, and adopt a small team to perform in remote and dispersed small villages to ensure that the city's administrative village literary performance is fully covered.

(2) "Four measures" to maintain quality

The first is to send a show + planting to let Huimin perform. "Draw", that is, organize Huimin to perform the countryside; "breeding", that is, improve the skills of literary and art lovers through training methods, grant "fishing" to plant culture in the fields, and solve the problem of weak grassroots culture. Move the focus of the "National Public Welfare Art Training" work, carry out the "art into all" grass -roots art training. According to the different needs of the masses, organize professionals to go to the grassroots level, go to the countryside, and engage in training to improve the level of literary enthusiasts. Since the beginning of this year, more than 700 training has been carried out, more than 5,000 literary and artistic backbones have been trained, and more than 20,000 literary and art lovers have been carried out.

The second is to regulate the main body and ensure the smooth development of the activity. The performance of the "One Village One A year" mainly relies on various literary and art groups, cultural museums (stations), and city Peking Opera Troupe. Organize a special person to conduct the qualification review of the college each year. The literary and art groups that register and register in accordance with the law and pass the annual inspection are included in the scope of the undertaking, and the literary and art groups that are not eligible are included in the cultivation list to ensure the quality of the performance. At present, nearly 30 literary and art groups participating in the "one village one year, one year, one year, one year, one year, one year, one year, one year, one year, and more than 1,000 performers, more than 1,200 performances, benefiting more than 960,000 people in the city.

The third is to strengthen the review of the drama (section) and improve the quality of literary performance. Strictly review and undertake the main performance of the main performance drama (section), and enter the warehouse management of good theme thoughts, high artistic quality, good performance effects, and good performance effects. At the same time, actively promote the creation of new works, and encourage creating excellent dramas (festival) with high ideological and artistic levels around the core values ​​of socialism and major time nodes to sing the main theme of the times.

The fourth is to standardize the procurement process to ensure accurate delivery. Regulate the government's purchase of public welfare performances, in accordance with the principles of "from bottom to the top, with the need for supply", compare the list of purchasing demand, implement the "Mass Opinion Demand Collection, Performance Team Promotion, Grassroots Procurement negotiations, supervision and guidance of competent authorities, supervision and guidance of competent departments, and supervision and guidance of competent authorities. The third -party random spot testing "" order order "according to the cultural needs of the masses, forming a" supermarket "supply," menu "service, and" order -style "distribution culture to benefit the people to benefit the people's performance and demand for seamlessly connected. Basically improve the satisfaction of the cultural life of the masses.

(3) "Three combinations" to promote development

The first is to combine the drama to go to the countryside and the construction of cultural infrastructure. Combining cultural benefit people's performance activities, continuously improve infrastructure, and build a performance platform for cultural benefits to the people. Has invested 230 million yuan to build public cultural service venues such as New Cultural Museum and New Library; transforming and enhancing literary performances such as Yunmen Theater and Songcheng University Stage. Strengthen the investment in rural cultural infrastructure, improve the service level of cultural stations, farm bookstores, and cultural squares, and build an activity platform for the masses.

The second is the combination of the construction of the drama and the construction of the masses and the mass of the masses. Extensive competitions such as opera competitions, vocal dance gongs and drum competitions, private performance group performances, etc., let the masses go to the stage to be the protagonist, talented arts, and literacy, and create a good atmosphere of singing and drama. Each year, more than 30 literary and artistic events are held. Nearly a thousand literary enthusiasts go to the stage, allowing a large number of outstanding literary and artistic talents and mass cultural groups to stand out and actively drive cultural prosperity and development.

The third is to combine the creation of the show to create a brand with special activity brands. In accordance with the requirements of "every day, there are highlights of the Zhou Dynasty, the topic of the moon, the moon and the moon, and the continuous line of the year", we will vigorously carry out the cultural benefit of the people covering urban and rural areas, and build a city of mass culture that citizens and tourists are widely involved and interacting with each other. Municipal -level cultivation of "Mass Culture and Art Festival", "Ancient City Qingzhou Great New Year", "Cultural Tourism Festival" and other series of cultural activity brands; towns and streets have carried out their unique cultural benefits to the people through government -buying services. A mass cultural work pattern of "one town and one product". (4) "Three guarantees" come out

The first is to strengthen policy guarantees. The Qingzhou Municipal Party Committee and Municipal Government attach great importance to cultural work. Since 2013, the cultural benefit people performance project has been included in the municipal government for private affairs. Formulate a series of management measures, revise the "Implementation Plan for the Performance of Cultural benefits" each year, clarify the performance tasks and subsidy standards, and ensure the smooth implementation of the "one village one year, one year, one play".

The second is to strengthen funds. Municipal finances arrange special funds of 6 million yuan each year to purchase art performances of excellent private literary and artistic groups, municipal Peking Opera Troupes, and professional colleges at or above the prefecture level. Based on the performance assessment, timely allocate funds to ensure the enthusiasm of various literary and artistic performance groups. Strive for social capital support, mobilize corporate names to sponsor culture to benefit the people's performance activities, and achieve a win -win situation for the government, enterprises, and the masses.

The third is to strengthen assessment guarantee. Establish a leadership group composed of publicity, finance, and cultural departments, take the lead in daily performance assessment, and classify the performance of the performance according to the actual situation of the performance group, and determine the performance subsidy standards. Establish an assessment and inspection team, establish a performance procurement plan and actual performance accounts, and supervise the staff on -site, standardize performance management from the system, and ensure the smooth implementation of the cultural benefit project.

(5) "Three Promotion" Tree brand

The first is to improve the level of public cultural services. Adhere to the principles of public welfare, basicness, and equalization, increase government investment, carry out colorful mass cultural activities, strengthen cultural carriers and facilities construction, enrich the supply of public cultural products, establish a mass cultural menu service model, build a masses to build a masses The perfect public cultural service system has significantly improved public cultural service efficiency.

The second is to improve the satisfaction of the cultural life of the masses.把开展“一村一年一场戏”文化惠民演出作为提升基层群众文化满意度的突破口来抓,面向基层抓普及,贴近群众抓服务,着力构建大文化、广覆盖的工作格局,每年组织Carrying out the New Year Culture and Art Festival, Rural Literature and Art Exhibition, Plaza Art Festival, etc., the masses are more satisfied with cultural life.

The third is to enhance the literary literacy of citizens. Arrange the literary and artistic programs that the masses like to hear, actively publicize the party's policy of benefiting the people, promote the positive social atmosphere, and show the traditional virtues of the Chinese nation in filial piety, dedication, honesty and trustworthiness, helping others, and righteousness. By carrying out a variety of cultural activities, the core values ​​of socialism are integrated into the lives of the masses, enriching the spiritual and cultural life of the citizens, and enhanced the literary literacy of citizens.

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