Pay attention to the "unveil the list" and the opening operation 丨 Haiken Heat works: "tide" up!Make Mother Shan Coffee "spilling color"

Haike Hot Works Industry Group takes the "unveiling of the list" as the starting point to speed up the construction of Mother Mountain Coffee Chain Store

"Tide"! Make Mother Shan Coffee "spilling color"

■ Reporter Wang Mingyue, a reporter from Haike Rong Media Center

In the evening, the Boao Store of the "Liquor" Mother Mountain Cafe of Haike Hot Works Industry Group under the mapping of the sunset is colorful and colorful. In late July, in 2022 Boao Global Ecological Tourism Conference was held. Many guests who came from the meeting scene, tourists who came back from the jade beach, and travelers who came out of the duty -free shop were attracted by this cafe.

"Light Elimination" Mother Mountain Cafe Boao Store. Wang Mingyue Photo

"I didn't expect that there was such a tide 'cafe here." "This cafe' surrounding 'is so cute." Everyone looked for a "punch card" from the angle of satisfaction, and then chose a suitable view. Sitting down to taste coffee.

The birth of the online red punchingland of Boao Boao, Mother Mountain Cafe in Muoshan Cafe, is the starting action of Haike Refuge Industrial Group to actively carry out the "high -quality development capacity improvement years" and A microcosm of deepening expansion of "checking points, breaking problems, and promoting development" is also a major breakthrough in the group's promotion of Mother Mountain coffee chain stores and enhanced the popularity and influence of Mother Mountain coffee brand.

Layout the province to build Mother Mountain Coffee Chain Store

Open the mobile phone map to search for "Mother Mountain Coffee", and you will find that the chain of Mother Mountain Coffee has spread throughout the main business districts in the four major districts of Haikou. The reporter chose China Resources Park to find out.

Entering the cafe, the overall decoration style of orange as the main color is full of warmth and simplicity. "Coffee carries the spirit of adventure and hard work. This warm and stylish sunlight orange is the overthrow of many VI design versions. Finally, it is confirmed by the 51st version. The purpose is to provide consumers with a rich style and romantic atmosphere Leisure consumption venue. "Li Changjian, general manager of Hainan Nongdu Mother Shan Coffee Co., Ltd. told reporters.

On May 18th, Haike Group issued a "tackling order" and opened 25 Mother Shan Coffee physical stores on the first batch of "unveiled lists" project list. Haike Refuge Industrial Group responded immediately. On May 20th, a special meeting of the "Unveiling List" was held, a special work class was set up, a business department was established, and the work promotion mechanism and work ledger were established.

"From the site selection inspection, decoration design, implementation of implementation, product research and development to the opening of the new store, we have done a lot of preparations. In less than two months, we have opened 11 mother -in -law coffee chains, and there are two stores and two stores. In the renovation, 4 stores are selected by reserve. "Li Changjian introduced that the next step, Mother Shan Coffee Chain will be deployed from Haikou City to the provinces and counties, and combined with the national style, cultural characteristics, and natural landscapes of various cities and counties. Create "Mother Mountain Coffee Chain, which belongs to the local characteristics, and brightens the sea reclamation brand gold signboard.

New momentum of internal and external accumulation operation management

It is not difficult to open a chain store, and it is the key to operate a good store. The relevant person in charge of Haike Rebu Industry Group frankly said: "With the increase of the chain store, the shortage of talents has also become a major problem facing the company."

Find the problem "diagnosis of the pulse", and "right medicine". The group conducts business training regularly internally. Through the form of "old -fashioned new" and "new promotion to the old", it gives full play to the role of promoting learning and promoting work, and strengthening employees' coffee brewing, store operations, service standards , Barbone management and other skills training, advanced functions and evaluations, and formulate relevant evaluation mechanisms to motivate employees, so as to create a common learning atmosphere of comparison, learning, catching up, and super.

"In order to provide customers with satisfactory services and comfortable leisure consumption venues, we conducted regular evaluations. Unqualified employees or employees with too high complaint rates have to go back to the furnace 'training until they are qualified to continue to work." Mother Mountain The manager of the Coffee China Resources Park store introduced to reporters while organizing the bar.

Build a nest to attract phoenixes, flower fragrant butterflies come. With the platform of state -owned enterprises, humanistic care, and open career development space, Haike Rebu Industry Group continued to recruit professional talents related to the coffee industry. As of now, there are more than 50 shopkeepers in Muishan Coffee Chain.

"We also cooperate with the Hainan Travel School to open the 'Mother Mountain Coffee Coffee Coffee' to cultivate special personnel in coffee shops in a targeted manner." The relevant person in charge of the group said that the two parties will be brewed around coffee through resource sharing and complementary advantages. Coffee roasting, corporate culture, etc., cultivate and transport talents. In the future, the coffee skills competition will also be launched, stimulating students 'independent innovation and learning ability, and enhancing students' recognition of sea reclamation enterprises and sea reclamation products.

Iteration upgrades to brighten the golden signboard of sea reclamation products

If you want to impress the hearts of the guests, the quality of the product must be guaranteed. Mother Mountain Coffee began in 1956 and was produced in the heart of Hainan -the Mother Mountains of the Qiongzhongli Miao Autonomous County, relying on the advantages of rich rainwater, sufficient sunshine, and high -oxygen ionic environment. The processing process of washing the water has created the quality of the mother mountain coffee beans, and the quality of green and pollution -free.

It is understood that since the "unveiling list" of Haike Refueling Industrial Group, it has established a Muishan Coffee R & D Group to eliminate products with lower single rates according to the background data eliminations every quarter. According to seasonal, climate, and seasonal fruits, new products should be developed and introduced the corresponding promotional activities. In the Mother Mountain Coffee Chain Store, the reporter's eyes were attracted by the Haike Hot Products full of Haike of Haiken on the booth. It turned out that consumers in the store can not only drink strong fragrant coffee drinks, but also buy a variety of flavors of coffee beans and quick -soluble coffee independently developed by Haike Hot Work Group on the spot. "Dabo Pepper," Bai Ma Jun "black tea and white sand green tea and other sea reclamation products.

"I have only heard of Xinglong Coffee and Fushan Coffee in Hainan before, and now I also know the mother -in -law coffee of Hainan Nongcong." Liu Hui, a citizen who received the "Mother Mountain Coffee Consumer Course" at the 2nd China International Consumer Products Expo. Reporter, "Just found a store near home. After coming to experience it, I was quite surprised. I also bought two packs of coffee beans and went back to share with my family and friends."

“7月底在消博会期间发放的'母山咖啡消费券'截至目前核销率达43%，鼓舞了团队干事创业的热情和信心。”海垦热作产业集团相关负责人透露，今年， It is planned to open 25 mother mountain coffee chain stores in the province, and continue to increase the sales terminal of Hai reclamation heat -making product, allowing more consumers to directly contact the sea reclamation products and love Shanghai reclamation culture through stores, thereby enhancing the awareness of the Haizhi brand and driven Hainan coffee The development of the industry.

Disclaimer: Reprinted or quoted this public account news, please indicate the source and the original author.

Edit | Yin Yingzi

Editor in charge | Lu Yanan

Duty header | Zhong Ye

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