Weifang created the "East Asian Capital" 丨 The "Qingzhou Mode" of cultural breakthroughs launched the "Cultural Qingzhou" brand

Author:Qingzhou Museum Time:2022.08.12

In recent years, Qingzhou City, Shandong Province, has regarded cultural construction as one of the central work of Qingzhou. Based on the profound historical and cultural heritage, it has fully launched the "cultural Qingzhou" brand, helping Weifang to create East Asian cultural capital not only inherit the essence of traditional culture, but also promote modern culture , Present a good situation of promoting development with culture and promoting development with culture.

Starting "Ancient City Qingzhou" cultural tourism brand. Deepen the historical and cultural heritage of the ancient city of Qingzhou, integrate the three cultural tourism sectors of Qingzhou Ancient City, Yunmen Mountain, and Museum, with the connotation of historical and cultural accumulation. The construction of the project and organically combined various cultural exhibition activities in the ancient city tourism to create the ancient city tourist area of ​​Qingzhou, which integrates natural landscapes and humanistic landscapes. In particular, the "Qingzhou Ancient City Old New Year" activity with strong local cultural characteristics is continuously organized, which attracts nearly one million people to participate each year, which has greatly improved the popularity and reputation of the ancient city tourist area of ​​Qingzhou.

Vigorously develop rural cultural tourism. Taking Jingtang Ancient Village as the leader, relying on high -quality resource endowment and industrial foundation, based on the natural ecology, humanistic relics, characteristic agricultural advantages, tap historical legends and folk culture, create ancient cultural villages, use cultural connotation to create a rural tourism upgrade version. The 20 rural cultural tourism demonstration villages in Qingzhou bloomed everywhere.

Deepen the cultural resources of flower, integrate existing flower tourism resources, develop flower tourism souvenirs, and promote the deeper integration of flowers and tourism culture. With the driving force of flower culture, the flower culture tour has become a new highlight of Qingzhou tourism. A large number of flower companies have made great strength.

While cultural construction enrichs the cultural life of the masses, prosperous and develops the cultural industry, it will eventually shape the unique cultural brand. Qingzhou's flower culture, ancient city culture, Buddhist life culture, folk culture, religious culture, and champion culture are wonderful. Today, Qingzhou is organizing a systematic summary of regional historical and culture, working hard on the breadth and depth, continuously enriching the cultural connotation of Qingzhou, refining the essence of Qingzhou culture, and creating the core cultural brand of Qingzhou.

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