The transformation effect shows the perfect growth of the world in the first half of 2022

On August 12, Perfect World Co., Ltd. (hereinafter referred to as "Perfect World" or "Company", stock code: 002624.SZ) released the 2022 semi -annual report. In the first half of this year, the operating income achieved 3.923 billion yuan, and the net profit attributable to her mother was 1.137 billion yuan, an increase of 342%year -on -year, and the net profit after deducting non -recurring profit and loss was 671 million yuan, an increase of 1654%year -on -year.

According to Gamma statistics, the domestic game market was relatively weak in the first half of 2022, and the market size dropped slightly by 1.8%year -on -year. In this context, the perfect world has made great progress through active focus on innovation and transformation and transformation and upgrading.

Among them, the game business revenue was 3.736 billion yuan, an increase of about 10%year -on -year. The net profit of the game business was 1.183 billion yuan, an increase of 430%year -on -year. As a result, the company's comprehensive gross profit margin increased from 55%in the same period last year to 68%. By the end of June, the net cash flow generated by operating activities increased by 28%year -on -year, and the core operating data continued to improve, and for subsequent development, it accumulated power.

Game business innovation and upgrading strategy landing

Under the core concept of "content is king and technology -driven", the Perfect World in the first half of the year increased the cost of R & D by 25%to 1.052 billion yuan. It was used to continue to encourage innovation, promote quality, and accelerate the development of key projects. The game is researching products around the two core track layouts of "MMO+" and "Card+", which consolidates the advantages of classic categories while making breakthroughs in innovative categories.

Taking the classic IP "Xianxian" under the Perfect World as an example, the "Xianxian" mobile game has been launched for more than six years, and continues to contribute good results; "Fantasy New Xianxian" mobile game launched in June this year, with solid product strength And pioneering operating ideas, the highest list of domestic iOS games is the sixth place, and verified the quality advantages of IP long -term operations.

The first -generation end -of -generation game "Xianxian World", which is about to be tested on the 19th of this month, took the lead in using Unreal Engine 4 to create a highly realistic Xianxia World experience, which reflects the company's technical heritage and adherence to long -term technology of engine applications and long -term technology. The value of investment has attracted widespread attention from the market and players without testing. It is also worth mentioning that the high -definition service of the end -game product "Swordsman" of the public beta "Swordsman" in July this year was strongly supported by the perfect world self -developed engine, Angelica X, which also reflected the uniqueness of the company's core technologies such as independent research and development engines. Competitive Advantage.

The "Magic Tower" launched at the end of last year is a multi -person open world mobile game with a second -dimensional tone. It is also one of the self -developed masterpieces of the diversified integration of the perfect world innovation category. Since its launch, "Phantom Tower" has continuously exerted the content of the game, and upgraded the operating system through forward -looking live broadcast, brand linkage, player creation ecological cultivation, etc., and continuously improved the game experience. Good results.

In addition, in the first half of the year, the vertical version of the mobile game "Perfect World: the Battle of the Gods", the classic end -game product "Xianxian" and "Perfect World International Edition", etc., also continued to contribute stable income.

As of now, Perfect World has mobile game products "Black Cat Strange Society", "Tianlong Babu 2", "The Kingdom of Champion and Night", "One Punch Superman: World", "Million Arthur King", "Perfect New World" A variety of games such as "Demon Mainland 2" and the end game "Perfect New World", "Have A Nice Death" are actively promoting. Among them, the self -developed urban suspense intellectual mobile game "Black Cat Strange Society" will be launched on the 24th of this month and officially meet with players.

The strategy of going to the sea steadily promotes the prospects

At present, the state strongly supports the promotion of foreign cultural trade, encourages cultural enterprises to go out, and become bigger and stronger. As a company with global development for many years, the Perfect World has deeply adjusted overseas business layout based on previous experience. With the continuous launch of products that are based on the global distribution categories, they will focus on "overseas localization development+domestic products to go to sea" in the future.

In March of this year, "Fantasy New Xianxian" mobile game was launched in many places overseas. On August 11, the "Magic Tower" mobile game was officially launched in many places around the world in Europe, the United States, Japan, South Korea, Southeast Asia, and in the United States, Canada, the United Kingdom, France, Japan, South Korea, Singapore, Hong Kong, China, Macau, China, China Nearly 40 countries and regions ranked first in the free list of iOS games, and entered the TOP10 of the iOS games in nearly 30 countries and regions to achieve good market performance and help the company's overseas business increased.

In addition to the game business, the company's e -sports and platform business and film and television business have also achieved healthy development since this year. Relying on the world's top e -sports masterpieces, DOTA2 and CS: GO, Perfect World continues to deepen the ability to operate e -sports products and production. In July, the steam platform was held for the first "Appreciation Conference", and more than 80 new games appeared. In the future, steam platforms will continue to cooperate with domestic and foreign manufacturers, assist domestic boutique independent games to go to the sea, and provide support for the localization and commercialization of overseas masterpieces.

In the context of the epidemic, the perfect world film and television business in the first half of the year achieved positive profitability. The produced "In the past", "Miss Xianqi Wish", "Blue Flame Assault" and other dramas produced have won a good market reputation.

The film and television reserves "The Light Mountains in the Moon", "The Biography of Yun Xiang", "The Years of the Years", "The Star Condenation into Sugar", "Rock Crazy Flower", "Agent Mission", "Brilliant!brilliant!"" Thoughts of the mind "," Warm Sweet "," Only the Dream of the Rivers and Lakes "," The Core Core Sea ", and" Nine Bulleton Pot "and other projects are being produced and distributed.In the future, the perfect world film and television business will continue to keep up with the pulse of the times and actively promote high -quality works of Chinese culture to overseas markets.Looking forward to the future, Perfect World Global Global Opportunities, actively explore based on technological advantages, and gradually implement the relevant layout.In the future, we will continue to use heavy game products, with the help of digital twin, smart AI extensions, virtual digital people, etc. In a more magnificent social application, realize the empowerment value and infinite extension of digital cultural and creative, be fully prepared to welcome digital technologyThe industrial changes brought about by the upgrade will cultivate new momentum for future growth.

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