The supply and marketing line is more convenient to open to the village to serve the household

□ Our reporter Gao Ruixia

On May 18th, a supply and marketing line full of goods slowly opened into Changqing Village Supply and Marketing Cooperatives in Changqing Village, Baibutan Town, Liling City, Hunan Province. The villagers saw that their online community group purchased goods were delivered, and they went out to pick up the goods. The first batch of delivery products include more than 100 daily necessities such as roll paper, laundry powder, laundry fluid, detergent, laundry soap, etc., and can benefit 320 villagers.

"No need to go out of the village now, as long as you order on your mobile phone, the supply and marketing cooperative can send the required goods to the door. Not only is the price cheap, variety, quality and guarantee." The villagers provide "one -stop type type of" one -stop type of supply and marketing cooperatives to Lingling City Supply and Marketing Cooperatives "The service is very recognized.

"Being able to truly send the service to the door of the farmer's house, but also benefit from the development and accumulation of the" two households' work. If there is no early organization of the organization of the network, it is difficult to connect the circulation network in the later period. " Cooperative director Wang Yu said.

Grassroots outlets cover the countryside

Commodity circulation is the main responsibility of supply and marketing cooperatives. How to improve the level of commodity circulation services and open up the "last mile" and the "initial kilometers" of agricultural products on the downward of industrial products have always been the key task of supply and marketing cooperatives in various places.

The Lingling City Society continues to innovate service methods, focusing on the "two households" that connect to households and services around the organization, and promote the construction of grass -roots outlets that are directly targeted at farmers' production and life. Adopting the "supply and marketing cooperative+village -level collective+peasant" model, according to the application of the village committee -venue inspection -setting up a co -construction contract -industrial and commercial registration -unified decoration arrangement -organizational commodity opening -acceptance of funds, the work steps, common together Establish village -level supply and marketing cooperatives, "organize" farmers in the form of cooperative economy to improve their organization. At the same time, the village supply and marketing cooperatives integrate the advantages of policies, funds, and networks of the supply and marketing cooperatives, and the village collective political, organization, venue, talent and other advantages, integrate various rural agricultural -related resources, and undertake agricultural social services and market -oriented services. To meet the needs of farmers' production and life, it is closely connected with the interests of farmers. At present, the city has built 182 village -level communities, with a village -level coverage rate of 83%.

In addition to the construction of village -level service outlets, Liling City also increased its efforts to open up the agency, integrates circulating channel resources in the region, and united Lianhua Supermarket, and controlled the establishment of Liling's Xiangnong Agricultural Products Distribution Service Co., Ltd. The company builds a "agricultural product entity+online supply and marketing cooperative" sales platform. By developing community agricultural products supermarkets, mergers and acquisitions of collective town supermarkets, set up supply and marketing counters in large supermarkets, connecting agencies, enterprises, institutions, school cafeterias, and hotels to sell physical sales. At the same time, relying on the company's establishment of the project operation department, investing in the construction of the "fast group" applet, promoting online and offline community group purchase, and providing convenient services for the city's villages.

With the grass -roots outlets and service providers, the "service to the household" water is complete.

Supply and marketing line service to households

Liling City Capital's "Self -run Platform+Implementation of the Party" model, relying on the village -level supply and marketing cooperatives to establish two forms of online and offline WeChat group WeChat groups and on -door households to collect the needs of farmers' services.

"Regardless of the number of goods, we generally deliver it once every 3 to 5 days. This is the commitment of the supply and marketing cooperatives to the villagers." Chen Hui, director of the economic and trade stocks of the supply and marketing cooperatives of Fuling, said that since the end of March this year From 3 preferential items to more than 30 preferential items and tens of thousands of conventional products, the service village has grown from 1 to a dozen, and the development of service promotion has been developed from administrative promotion to the interaction of village committees and villagers. "These changes all show that the villagers are very recognized by delivery to home services, and we cannot live up to the villagers' trust."

According to Chen Hui, in the "service to the household", there are four subjects -city (county) agency, Xiangnong company, village -level society, and farmers. All parties have their own responsible work content. The municipal (county) society is responsible for coordination, coordination and goods control; the municipal Xiangnong Company connects the supply and demand information such as daily life products, grain, oil, fresh categories such as the village -level society, and establish a product database to rely on a strong supply chain system. The selected product products are launched according to different sections, community group purchase, online ordering, and distribution to the village on time; village -level supply and marketing cooperatives through online and offline methods such as home entry and WeChat groups, telephones, etc. Information, be a good "salesman", "salesman", "waiter", "promoter"; farmers can choose various regular -time -based group purchase products through online platforms, or choose daily life supplies to place orders for daily life supplies to place orders. Payment, back -end operation will sort the goods and distribute it to the village.

In this operating model, village -level supply and marketing cooperatives dock the city Xiangnong Company. Through its strong supply chain system, the uniform purchase of daily consumer goods with a large demand for farmers can reduce the cost of purchase. At the same time, members of the village -level supply and marketing cooperatives are also held by the "two committees" of the village branch. In addition to reducing the cost of labor, the village collective can also be distributed according to the transaction value and contribution. Essence At the same time, the city Xiangnong Company, which is "implemented by the other party", has also gained the driving force of benign development while collecting and exchanging the price of farmers and serving the rural consumer market.

In addition to opening the "last mile" of the downward descending of industrial products, agricultural products also achieved the upward use of the supply and marketing line. Every time the supply and marketing specialty is offline, agricultural products such as loofah, cucumber, and soil eggs produced by farmers rely on the company's supply and marketing supermarkets, one vegetable market, and 1 supply and marketing agricultural product sales counter upward sales to help farmers increase their income To get rich. "Last year, the 16,000 pounds of eggplant in Changqing Village could not be sold, and the city club directly helped to sell it." Chen Hui said that after the opening of the supply and marketing line, the communication with the villagers is smoother, and the production information of agricultural products can be collected in time. "Villagers can usually sell agricultural products by themselves. If they can't sell it, they will come to supply and marketing cooperatives. We will go to the villagers to ensure that their interests are not damaged."

In the next step, Liling City Society will further consolidate the "two households", adopt a combination of online and offline, covering more villages, continuously enriching product supply services, driving more agricultural products, and in the upward, and in the upward, and in the upward, and in the upward, and in the upward movement, and in the upward movement, and in the upward movement, it is in the upward movement of agricultural products. The supply and marketing special lines of grafting express delivery, rural tourism and other functions, further expand the channels for increasing farmers' income, allow the results of reform and development to benefit all the people more fairly and help rural revitalization.

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