Launched "script kill+cultural tourism" in many places, and the short -lived flowers are still available in the future.

"Script Kill+Cultural Tourism", is it a future?

Change the costume, get the script, burn the brain to push the fierce, and experience another life in the scenic spot and the ancient style town. Recently, Beijing, Chengdu, Wuhan, Luoyang and other places have successively launched immersive script killing projects combined with the actual scenes of scenic spots and towns.

Some insiders said that the script kills into cultural tourism products can break through the limitations of traditional tourism and sightseeing to a certain extent, allow tourists to immerse them, understand the local humanistic style, deepen the impression of local beauty, food, etc., allow tourists to travel experience experience Rich.

Script Killing Hands Handicap Cultural Tourism

A real -time exploration museum under the foot of Qingcheng Mountain in Chengdu mainly promoted "rural homestay+script killing". According to the person in charge of the museum, the first script "Xing" launched by the Song Dynasty was designed with the Song Dynasty as the background, which transformed a villa -type hotel located 1,000 square meters of mangosteen sea after the Qingcheng. Two days and one night, three meals and one bed are in the villa, the price is 688 yuan, with Qingcheng Mountain one -day tour.

Fairview China is one of the Shenzhen Tourism signboard scenic spots. The relevant person in charge introduced that in recent years, with the improvement of tourists' in -depth requirements for tourism culture, the gameplay of China ’s“ one step into history and traveling through China ”is getting colder. The "top player" team in Shenzhen uses the scene of the original Chinese folk village to design a 5,000 -square -meter "Splendid China Ancient Town" script killing, priced at 598 yuan. "I never thought that young people would flocked into the traditional scenic spots, let Shenzhen splendid China become popular, and became Shenzhen's new Internet celebrity punch place."

Last year, the country's first immersive real -life script with the theme of urban humanities was launched in the Kuanzhai alley in Chengdu. Among them, the hundreds of contention craftsmen have been classified as "twelve schools" since the development of Bashu's commercial economy. NPC (non -player character) is a professional actor. , Worship the Line and other plots.

Chen Ke, the founder of the script, said that the original intention of the plot setting was to let the public pay attention to folk customs, talk about folk customs, and understand folklore, so as to inherit folklore.

"Create your own script"

Some people in the industry pointed out that the travel method of "getting on the car and getting off the car" is no longer suitable for young tourists. Let the scenic spots that make young people linger not only have a heavy historical and culture, but also equipped with a complete, strong sense of participation, and high challenging entertainment projects.

"Large -scale real -area outdoor venues and complete and rich cultural elements are a new space for the development of the script killing industry. The scenic area makes full use of the real scene venue and traditional cultural characteristics to create its own script, which will be the future development trend." Essence

After the 90s of Chengdu, Li Ruowei recalled the script killing in the town of the ancient town in the ancient town of Chongchuan City. "The real space in the town is replaced by the game as the scene of the living space and plot in the play. I have a strong motivation to perceive it. The abstract description in the script is gradually clear. , Let me realize my intellectual understanding of the town. "

It is understood that most of the houses in Chongzhou still retain the style of the Ming and Qing dynasties. The Weijiang Scenic Area in the ancient town has been made into a martial arts town of 40,000 square meters by Jiumen Culture in Chengdu. There are also wineries, darts, tea shops, yamen, etc. Players are immersed in the game and played the role of the "knight". They complete the martial arts tasks or accept the commission of the ancient town residents in exchange for game equipment. In the two -day and one -night draft in the town, you can also taste the food and other foods such as the local characteristic copper pot pork ribs, which costs 898 yuan.

Highly consumed content business is not easy to do

Liu Tingjing, the owner of the script killing shop in Shandong, frankly said that although many scenic spots tried to integrate with the script, the business was still not easy to do. As an industry with high consumption content, the script killing of the scenic area is more burned, which not only involves real -life transformation, but also requires script promotion, design clothing props, etc. These are large investment. If there is no strong corporate investment and government support, individual development Merchants may be unbearable.

Some people in the industry pointed out that at present, the script killing of the scenic area has indeed attracted a large number of players, but if only the scenic area is used as a game place, the immersive experience of tourists will not be deeply deepened, and the enthusiasm for the scenic area will not last long. "To let the script kill closely with regional cultural characteristics, create a unique local IP."

Liu Tingjing said that at the moment, some scenic spots are facing problems such as fixed profit models, single source of passenger flow, and weak follow -up operations. How to make articles on scenic spots to develop new projects and increase secondary consumption is the difficulty of operation. The combination of script killing and cultural tourism must be hot spots and development directions, but it is not realistic to make a profit and achieve a large amount of drainage in the short term.

Liu Tingjing believes that many scenic spots do not know enough about immersive experiences, and simply believe that the introduction of script killing is drainage. However, there are only a few interesting scripts. Each scenic area has different cultural characteristics. It cannot be fully used in a fixed mode. Whether it is the script or scene layout, it is necessary to be tailor -made according to local cultural elements. (Reporter Zhou Yan)

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